Insights about online shopping in the Middle East & North Africa from the Media Consumption & Habits of Internet Users Survey conducted by Effective Measure and Spot On Public Relations (September 2010) Visit our blog: http://www.spotonpr.com Follow us on Twitter: http://twitter.com/spotonpr Join our mailing list: http://conta.cc/cinbiq

1. Media consumption & habits of MENA Internet users Research conducted by Effective Measure in conjunction with Spot On PR September 2010

4. D emographics of respondents

6. Demographics of respondents 20% 15% 10% 5% 17% 53% 11% 6% 5% 4% 2% 3% 1% $2,000 - $5,000 $0 - $2,000 $5,000 - $10,000 $10,000 - $15,000 $15,000 - $25,000 $25,000 - $50,000 $50,000 - $75,000 Source: Effective Measure / Spot On PR $75,000 - $100,000 $100,000 - $200,000 $200,000+ Manager or Senior Official (17%) Professional (32%) Associate Professional & Technical (10%) Administrative & Secretarial (10%) Skilled Trade (2%) Personal Service (<1%) Sales & Customer Service (5%) Process Plant & Machine Operative (<1%) Elementary school student (<1%) Full time student (14%) Retired (<1%) Housewife/husband (2%) Unemployed (4%) OCCUPATION GROSS HOUSEHOLD INCOME (US$ /YEAR) 5% 5%

7. Demographics of respondents Source: Effective Measure / Spot On PR >60 55-60 51-54 45-50 41-44 35-40 31-34 25-30 21-24 18-20 15-17 0% 5% 10% 15% 20% 25% 10% 13% 19% 25% 11% 11% 4% 4% 2% 0.56% 0.38% Years of age AGE OF RESPONDENTS GENDER MALE FEMALE 24% 24% 22% 19% 15% 13% 13% 10% 10% 10% 7% 11% 3% 4% 4% 2% 1.7% 1% 1% <1% <1% <1%

8. Demographics of respondents Home Work Internet café Education institution On the move 1% 4% 17% 76% Source: Effective Measure / Spot On PR 67% of Internet users surveyed have a tertiary education 76% of users access the Internet from their homes No formal education Primary Secondary Tertiary (graduate degree) Tertiary (post graduate degree) Trade/certificate 6% 15% 53% 23% 3% 1% 3% 0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60%

9. O nline purchasing habits

14. Frequency of online purchasing (GCC) Bahrain Kuwait Oman Qatar 13% OF QATAR INTERNET USERS & 12% OF SAUDI INTERNET USERS MADE PURCHASES ONLINE MORE THAN THREE TIMES PER MONTH Saudi Arabia Source: Effective Measure / Spot On PR UAE 50% 40% 30% 20% 10% 1 to 3 times per month 3 to 6 times per month More than 6 times per month

15. Types of online activity most pursued (MENA) Use Twitter type sites Purchase products or services Visit social networking site(s) Search for information about hobbies Email Search for info about products you plan to purchase Visit travel related sites Look for a job Look for information about health and medicine Play games online Look at news and weather sites Look at entertainment-based sites Look at business related websites Look for educational content Other 0% 25% 50% 75% What type of activities do you do most often do online? Source: Effective Measure / Spot On PR

16. Types of products purchased online (Male) Airlines tickets Computer software Books Electronic equipment (camera, music player, TV) Hotel reservations/Tourism services Computer hardware Clothing/Accessories/Shoes Videos/DVDs/Games Music Automobiles & Parts Sporting goods Home equipment (kitchen ware, furniture, etc) Event/Concert/Sports tickets Sports Memorabilia Groceries 0% 25% What kind of products have you purchased online in the last 3 months? (top 15 answers) Source: Effective Measure / Spot On PR Male responses 16% 12% 11% 16% 8% 8% 7% 7% 7% 4% 4% 3% 3% 2% 2%

17. Types of products purchased online (Female) Clothing/Accessories/Shoes Airlines tickets Books Hotel reservations/Tourism services Computer software Music Cosmetics/health supplies Videos/DVDs/Games Electronic equipment (camera, music player, TV) Home equipment (kitchen ware, furniture, etc) Computer hardware Event/Concert/Sports tickets Toys/Dolls Groceries Automobiles & Parts | Sporting goods (both 2%) What kind of products have you purchased online in the last 3 months? (top 15 answers) Source: Effective Measure / Spot On PR Female responses 0% 25% 14% 13% 11% 8% 8% 7% 7% 6% 4% 4% 4% 3% 3% 3% 2%

18. M edia consumption

19. Audience share of media & Internet by time of day 40% 35% 30% 25% 20% 15% 10% 5% 0% Internet usage remains high all day Radio peaks early morning Newspapers peak during office hours TV peaks late night Magazines peak during office hours 06:00 – 09:00 09:00 – 15:00 18:00 – 20:00 15:00 – 18:00 22:00 – 24:00 20:00 – 22:00 24:00 – 06:00 MAGAZINES TELEVISION INTERNET RADIO NEWSPAPERS Source: Effective Measure / Spot On PR July 2010

20. Audience share of TV viewing Source: Effective Measure / Spot On PR 40% 35% 30% 25% 20% 15% 10% 5% 0% 06:00 – 09:00 09:00 – 15:00 18:00 – 20:00 15:00 – 18:00 22:00 – 24:00 20:00 – 22:00 24:00 – 06:00 AUGUST 2010 (Ramadan) JULY 2010 Aug. 2010

21. Audience share of print media Source: Effective Measure / Spot On PR 40% 35% 30% 25% 20% 15% 10% 5% 0% 06:00 – 09:00 09:00 – 15:00 18:00 – 20:00 15:00 – 18:00 22:00 – 24:00 20:00 – 22:00 24:00 – 06:00 AUGUST 2010 (Ramadan) JULY 2010

22. Audience share of Internet Source: Effective Measure / Spot On PR 40% 35% 30% 25% 20% 15% 10% 5% 0% 06:00 – 09:00 09:00 – 15:00 18:00 – 20:00 15:00 – 18:00 22:00 – 24:00 20:00 – 22:00 24:00 – 06:00 JULY 2010 AUGUST 2010 (Ramadan)

23. C redits & copyright