The Future of Temporary |is part of "the Global ConsumerTrend Report: 2015 Minimal Consumption" Published on March 2015, by the Trend Egency Spotrend.com

1. The Future Of Temporary|
ExecutiveSummary|March2015

2. Temporary Life
The best thing about the future is
that it comes one day at a time.
Abraham Lincoln
GlobalTrendReport 2015>

3. aboutThis Report
This is a consumer trends report, predicting and analyzing
major consumer behaviors in the near future.
This report aims to help marketing and business
development professionals and entrepreneurs to better
understand consumers.

4. ConceptualFramework
It is our understanding that “the consumer” does not operate in a
void: they react to their surroundings, they reflect on their realities
and strive to create the space they want to live in.
Therefore, we defined two mega-trends that guide this report :
(1) minimal consumption and (2) the future of temporary.
Consumer behavior in the near future will derive from these trends.

5. Temporary Life
We have coined the phrase “minimal consumption” in our 2014
consumer trends report. This is year we’re witnessing an
intensification of the process – people demand an accurate,
savvy, minimal consumer experience.
In the following map we’ve placed the 2014 interpretations of
this
mega-trend, alongside those that will shape in the near future.
Naturally, some phenomena are a direct continuation of the
2014 ones.

6. We buy less. We buy smarter. We buy cheaper.
We rent. We borrow. We exchange. We
collaborate.
Minimal
Consumption

7. SPOTREND.COM
CommitmentPatience
Real time Pop up
Middlemen Friendly Machines
3D
Premium
DIY
Personalization
Makers
SharingPriceNo brand
Efficiency
AugmentedBorders Escapism
words
www.spotrend.com/February 2015
Mass
MINIMAL CONSUMPTION
TRENDS MAP 2015
Waste Reality Alone
Time
people
Effort

8. This moment is the only one that matters
Our life is full with permanent, short moments that we must fill or spend.
The temporary is the permanent of this moment alone.
The challenge of marketing is to be part of those experiences, even for short
time.
What I do now is perfect. For now.
We can no longer make assumptions about our current situation, or about
someone else’s state of mind.
Since we don’t know what the future holds, we can’t plan for the long term, in
any aspect of our lives.
Temporality is becoming a very permanent thing, it is becoming legitimate,
and we are learning to accept it.

9. We used to hold these truths to be self evident: that we will find a job to
support us, and keep it; that we will find a spouse to love it, and live
happily ever after; that we will find a home to accommodate us, and live
there until we all grow old together.
We now know that these permanent aspects of our lives are changing.
Everyday Life
20% of American adults have never been married: a record high.
24% of never-married adults are living with a partner, and choose
not to marry.
Love and Marriage?

10. UPDATING
CULTUREWe’re used to a digital, customizable, personalized experience.
Now we desire the same immediate changes in our entire
existence.
The app culture implements itself in reality, enables us to re-imagine
the tangible. The relationship between the real and the imagined
has never been more complicated.

11. BUSINESS MODELS ARE CHANGING
★ Renting instead of buying.
Avoiding commitment on all fronts.
★ Limited time offers/ popup shops.
★ Shorter Time frames.

12. v
v
v
37% + 25%
73%
64%
76%
• Americans ages 18 to 25 Americans ages 26 to 35
in 2013
chose to rent a product
rather than purchase it.
of all adults worldwide say “I would rather
have a few useful possessions than
many possessions.”
of Americans think sharing
saves money
of Americans think sharing lowers
environmental impact

13. Now is all about minimal price, minimal time,
minimal consumption.
Now is all about roaming consumers.
NoW

14. The Roaming Consumer
★ This is the minimal consumption consumer: a roaming consumer, always
searching for the accurate minimum. They may choose a minimal price,
time, effort – whatever suits them in the specific moment in time.
★ The roaming consumer is not even loyal to their own minimum. They can
purchase organic produce at the farmer’s market on the weekend, and
drive to a discount outlet on the next day. Same consumer, different
minimals, one temporality.

15. Temporary Life
Minimal
Consumption
Trends
+
The Future of
Temporary
Global Report
March2015
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Full
Report
WWW.SPOTREND.COM/2015

16. Spotrend is a Trends and Innovation agency, based in Israel.
Since 2006, our Business goal is to create product development and
innovation processes to corporations and entrepreneurs.
We aim to inspire people with business and product development
opportunities.
If you wish to commission a custom report for your company, or
invite us for a lecture, contact us! We'd love to hear from you
contact us: www.spotrend.com
For more ideas on how to react,
Please refer to our Annual Global Report.