When you get started with digital learning, technology is only one of the many challenges. What is even more difficult is creating a learning experience that engages your learners and transforms the performance of your organisation. One of the keys to a successful digital learning course is designing learning experiences that allow your employees to practice their new found skills. This webinar will introduce you to processes, ideas and tactics that will allow you to build engaging and effective digital learning programs. Topics to that where covered: - What does an instructional designer do? - Introduction to basic frameworks and theories - The instructional design process - Hints and tips about visual design and media - Trends in digital learning authoring tools

2. Principal Consultant
Dr Robin Petterd
Director of Sprout Labs

3. LearnD helps organisations cut
through inefficiency and
complexity by architecting a
learning & knowledge
ecosystem that is business
focused, customer centric and
cost effective.
Our platforms allow your
team to rapidly design,
develop, deliver and
measure digital learning
across your organisation.

4. • What does an instructional designer do?
• Introduction to basic frameworks and theories
• The instructional design process
• Hints and tips about visual design and media
• Trends in digital learning authoring tools
We will discuss …

5. What do you think makes a great learning experience?
Your thoughts …

6. Meet Geoff. He’s an
instructional designer
in an insurance
company and we are
going to follow his day.

7. Instructional design
is not about
“content”
It’s about designing
activities that help
people learn
Focus on what
people need to do
Learning is a process

8. What does an instructional designer do?
Design learning activities
Design
explanations in
text and media
Plan the sequence
of learning
activities
Design job aids
and performance
supports
Design learning
and performance
measurements
Build learning
experiences Produce and edit
media
Design visual
communication
Design the
interface for
learning
experiences

9. A great instructional designer:
Focuses on measuring
performance
Focuses on
business
outcomes
Is a story teller
Designs
performance
measurements
Designs
interactive
experiences not
resources
Communicates
visually
Is a systems thinker

10. Behaviourism Cognitivism Constructivism
Learning is only the
acquisition of a
behaviour. The
learning process is
focused on developing
automatic responses
based on rewards.
Learning is a mental
process. Learning
happens by developing
thought processes.
Learning is different
for everyone. Learning
is a guided process of
knowledge
construction.
In reality learning is often a combination of all three.
The three most common learning theories

11. 9:00 Analysis meeting with risk manager about new module.
10:00 Working on storyboard for the new compliance modules
1:00 Work on the visual design and build in Storyline for the module on
working in virtual teams
4:00 Review of the build working for design team needs to completed
by COB.
Geoff’s day

12. Sometimes it
feels like all I do
is ask questions.

13. Often my role is to
”be the learner”
and ask the dumb
questions

14. ADDIE model – project stages
Analysis Design
Implementation Development
Evaluation

15. Action mapping – Cathy Moore
DO
Activities
Job aids
Job aids
Business outcomes

16. Learners
Business
problem
Context

17. What sort of questions do you think Geoff should be
asking?
Your thoughts …

18. Can we look at this
from a performance
support viewpoint?

19. Performance support
1. Learning for
the first time
2. Learning More 3. Applying
what you've
learned
4. When things
go wrong
5. When things
change
What could be
some examples?
The 5 moments of need – Bob Mosher

20. Now I need to get back to
writing the storyboard.
This project is great, I don’t
have to be a superhuman
and do everything.

21. It’s three things
Writing the activities
Writing explanations and
making decisions on media
e.g. images
Writing instructions to
learners
Storyboards are the outcome
of the learning design process.
What does he mean by writing a
storyboard?

22. Design
approach
Storyboards
Iterative
development
Final product
This is a style of
development that is
focused on developing
small chunks of the
experience
These can be
learning
design maps
Instructional designer Developer

23. AGES
Attention,
Generation,
Emotion, and
Spacing
David Rock, Maite J Balda, Lila
Davachi, Paul McGinniss, Josh Davis

24. With this project we
are using a scenario
approach.

25. Storytelling is a
powerful way to
inspire change
and to design
authentic learning

26. Sprout Labs scenario design approach
1. Establish an authentic work context
Context analysis questions
What is happening?
Who is involved?
Where?
When?
Feelings, relationships?
Leads to decisions about
• Use of a visual metaphor e.g. Is interface
organised around a place, room or document
• Characters
• Look, feel and tone of the writing
Often done at the beginning and then the
framework keeps on being used.
2. Identify decisions learners need to make in
the job role
Performance analysis questions
What are the available options?
What are consequences of each?
What is the preferred option?
Why is it preferred?
What are the barriers to correct performance?
Leads to decisions about
• Core activities to be addressed

27. Sequencing – spiral
Performing
The simplest
task to get started
Starting to do that task in full

28. Back to the AGES model. What are some types of activities that
mean an employee can “Generate their own understanding”?

29. Now the virtual
team module.
Where I have to be a
superhuman. I’m
just not a great
visual designer.

30. A few tools really save Geoff
time

31. Working with a
desktop authoring
systems makes it so
hard to work with
other people.

32. Next up, this review
that needs to done
by COB.

33. Elearning development
is collaborative

34. Cloud authoring system support
collaboration

35. • Increasing collaboration
• Faster and increased agility
• The review processes are
easier

37. Responsive design
approaches are
now a given

39. Learning experience authoring
Old world New world
PowerPoint based – slide based More like a website – page based
Needs to be delivered via a LMS Content platform you can deliver from
Desktop based Cloud based - collaborative
Examples
• Storyline
• Captivate
Examples
• Glasshouse
• Adapt
Often easier to get started with.

40. One great thing
about cloud
authoring systems is
that templates and
themes are already
there.

41. http://getglasshouse.com

42. Dr Robin Petterd
M: +61 419 101 928
E: robin@sproutlabs.com.au