The impact of social signals on search engine results is a topic that has been widely discussed among the SEO and social media communities. Join Jen from Moz and Andrew from Sprout Social as they delve into the impact of social shares on organic traffic and how to increase your overall shares to generate more search traffic. Among other things, you’ll learn how to: - Increase your organic traffic with social media. - Get your content to rank with social sharing. - Write content that attracts more social shares.

1. PRESENTED BY
How to Fuel Organic
Search with Social Media
Leveraging social media shares to improve organic
search and drive traffic.
+

2. +
Andrew Caravella
VP of Marketing
@andrewcaravella
Jennifer Sable Lopez
Director of Community—Marketing Team
@jennita
@Moz | @SproutSocial

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How we’d like social to influence search…
@Moz | @SproutSocial

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Create a Great Resource
@Moz | @SproutSocial

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Get Tons of Social Shares
2.5k 2,689 846 1.5k
@Moz | @SproutSocial

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Rank #1 in Google!
@Moz | @SproutSocial

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But this is how it really works…
@Moz | @SproutSocial

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Create a Great Resource
@Moz | @SproutSocial

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Get Tons of Social Shares
2.5k 2,689 846 1.5k
@Moz | @SproutSocial

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Share with Authority
@Moz | @SproutSocial

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Of Varying Degrees
@Moz | @SproutSocial

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Lots of People See It
@Moz | @SproutSocial

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You Get Mentions Across the Web
@Moz | @SproutSocial

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It Earns Tons of Links
@Moz | @SproutSocial

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With Varying Anchor Text
@Moz | @SproutSocial

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From High Authority Sites
@Moz | @SproutSocial

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With Discussion All Around the Web
@Moz | @SproutSocial

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Rank #1 in Google!
@Moz | @SproutSocial

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Whew.
@Moz | @SproutSocial

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Social assists + influences SEO in many ways
@Moz | @SproutSocial

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G+ post indexed
Quick Indexing
Damn good looking SERP
right there
@Moz | @SproutSocial

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Grows Exposure
@Moz | @SproutSocial

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Increase Links
Beginner’s Guide to Social launched in January. In February we did
another push. It continues to earn links & social shares!
@Moz | @SproutSocial

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Demonstrates Popularity
@Moz | @SproutSocial

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Signal of Relevance
Connect your G+ account
to Adwords
“Recent posts” is all
about our latest launch!
@Moz | @SproutSocial

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Branding
@Moz | @SproutSocial

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Personalized Results
This is a G+ Post
Page—They ALL get
indexed
Good thing we
had “Moz Local”
in the beginning
of the title eh?
@Moz | @SproutSocial

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Grow Traffic
Social Search
@Moz | @SproutSocial

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Social shares really do help fuel
organic search and can also drive
your entire ecosystem.
@Moz | @SproutSocial

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So how can you increase sharing to
ensure social is helping search as
much as it can be?
@Moz | @SproutSocial

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Identify Shared Content &
Create From There
01
@Moz | @SproutSocial

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http://www.quicksprout.com/2015/01/02/what-are-the-best-times-to-post-on-social-media/
Discover Optimal Times &
Distribution for Social Shares
02
@Moz | @SproutSocial

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Distribute Content Roundups to
Reinvigorate, Sustain Activity
03
@Moz | @SproutSocial

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Enable Social Shares Directly from
Branded Content
04
@Moz | @SproutSocial

35. Get a free 30-day trial.
moz.com

36. Get a free 30-day trial.
sproutsocial.com

37. +
Thank You for Attending!
@Moz @SproutSocial
@Moz | @SproutSocial