PHD USA, an Omnicom Group agency, hosted a six-month fellowship to provide 7 students at UGA Grady College of Journalism and Mass Communication with multidisciplinary marketing communications experiences that focuses on the growing convergence between public relations, marketing and advertising and its affect on the Millennial generation.
33. prior product tastes
More receptive to new products if found on sites that are
based on previous preferences.
34. “
If I find something I like on
Pinterest, Wanelo or Etsy, I’ll
save it for later, even if I’ve
never bought from that brand or
shop before.
More receptive to new products if recommended.
36. “
I don’t really pay attention
because I don’t believe any of it
”
anyway.
Millennials are skeptical of infomercials. They lower
our opinion about the brand.
58. Are cable & TV networks still
important to us?
59. “
It came with my lease, but I
feel like I’d still buy it because
it’s cable... I wouldn’t know
”
how to live without it.
60. “
I’ll find shows
illegally if I can’t find
”
them anywhere else.
61. What types of behavior occur during
multi-screen viewing?
62. “
If I’m watching TV on a TV,
then I’m usually not paying
attention. I’m on my iPhone
or my laptop. But if I’m on my
laptop, I’m pretty focused.
Partnering with social media and offering exclusive content.
68. “
It’s not all about how
Facebook is changing, but
”
how I’m changing too.
We still use Facebook, but not in the same way.
69. Is Facebook still always open in a browser
on our computer or phone? Is it as cool as it
once was?
70. “
I’m not as interested in it as
I used to be... 3 or 4 years
ago it would have been my
homepage.
Facebook is not as cool as it used to be.
71. Who are those that are using it less or
perhaps not at all?
72. “
I have push notifications for
my close friends, but if not, I
don’t care. I try to avoid it
most of the time.
Millennials are moving away from Facebook.
73. Is there a different form of social
media that is taking it’s place?