1. Copyright © 2006-13 The FatDUX, Cologne, Germany
AGILE FOR ALL
UXcamp Europe 2013
Senior UX Designer
vs Product Owner
Stefan Böhland
@spy23

2. LET YOUR CLIENTS BENEFIT
FROM AGILE DEVELOPMENT
METHODS AND KNOW HOW TO
DO THE UX IN SUCH A PROJECT

3. Why we went agile
Fix launch date
+ Fix budget
+ Flexible scope
--------------------------
= SCRUM project

4. HOW IS IT TO BE A PRODUCT
OWNER?

7. Product Owner vs. UX Designer
Product
Owner
UX
Design
Content responsibility
IdeationProject controlling
Team coordination
Reports and presentations
Market- and
competitor analysis

8. UX METHODS YOU CAN USE
AS A PRODUCT OWNER
Sprint 0

9. Product backlog development
Scenarios Personas
Customer
Journeys
Epics &
Stories Priorisation

10. Scenarios
Tool: wufoo.com

11. Personas

12. Customer Journey

13. Epics & Stories

14. Epics & Stories

15. Epics & Stories

16. Epics & Stories

17. Story prioritization
 Business value with MoSCoW method
 Customer preference with Kano model
Kampagnen

18. Story prioritization
 Business value with MoSCoW method
 Customer preference with Kano model
Kampagnen

19. Prioritized Product Backlog

20. SCRUM SPRINTS

21. Sprint 1 – Basics and news

22. Sprint 2 – Knowledge template

23. Sprint 3 – Campaigns

24. Sprint 4 – Profiles

25. Sprint 5 – Search

26. BENEFITS THE SPONSOR
GETS

27. Velocity
 We have developed a new portal in just 14
weeks
 With Scrum you can be as fast as twice the
speed of waterfall projects
 Launch date guarantee, but no scope
guarantee ;)

28. Flexibility
 Change the scope without change requests
 Dependencies to 3rd party service providers are
easier to manage

29. Quality
 The Scrum team feels responsible
 Quality remains a team factor from start until
the project ends

30. Transparency
 Due to the restrict time boxing Scrum behalves
like a good project plan
 Sprint Review Meetings with product demos are
like milestones
 Your client is able to speak to the team during
each product demo
 The client can talk to the product owner at any
time

31. WHAT WE HAVE LEARNED
Take-away

32. UX and Scrum
 Be creative but do as much as possible in
sprint 0
 Three options for UX during Scrum sprits
 Integrated UX sprint
 Shifted UX sprint
 Hybrid UX sprint

33. UX and Scrum
Integrated UX sprint
UX sprint nUX
DEV
Sprint n Sprint n+1
DEV sprint n
UX sprint n+1
DEV sprint n+1
The integrated UX sprint is hard. It puts UX under pressure at the beginning
of each sprint and DEV at the end.

34. UX and Scrum
Shifted UX sprint
UX sprint n+1UX
DEV
Sprint n Sprint n+1
DEV sprint n
UX sprint n+2
DEV sprint n+1
UX runs ahead of DEV by the length of one sprint. This looks and feels like a
small waterfall. More design artifacts may be created than necessary but the
PO gets a chance to get approvals from stakeholders before DEV starts. The
team is working on different stories at the same time which is not optimum for
finding the best solution together.

35. UX and Scrum
Hybrid UX sprint
UX sprint n+1UX
DEV
Sprint n Sprint n+1
DEV sprint n
UX sprint n+2
DEV sprint n+1
We suggest you to try hybrid UX sprints. During the first half of each sprint
UX and DEV are working together on the same stories. During the second
half of the sprint the PO and UX prepare concepts for the planning meeting
of the next sprint, do user tests and so on.
UX sprint n UX sprint n+1

36. Team room
 Even if the Scrum project is not the only project
the team members are working for
 Reduces setup times and context switches
 Boosts team communication

37. Experienced team members
 Junior teams may have problems to handle
their degree of freedom
 The product vision needs to be clear
 Hard acceptance criteria for each story are
helpful
 What’s not written in the story doesn’t belong to
the story. Thus it doesn’t need to be done ;)

38. More small stories
 A story shouldn’t be larger than the team
velocity.

39. Your backlog is your backlog
 In our customer journey workshop we have
collected more than 100 stories. During the
project we have finished a quarter of them.

40. Thank you!
Stefan Böhland
@spy23
slideshare.net/spy23