6. No Social Media Policy
★ If mul0ple employees are managing company profiles
with no guidance, then the brand messaging will likely
be inconsistent.
7. No Social Media Policy
Establish a policy from the get‐
go: what to post, when, and
how to respond to customer
ques0ons and concerns.
Iden0fy your brand’s tone and
target audience.
Have a standard set of logos.