Business Advantage of Responsive Design

SqueezeMobillionaire
Training Series

 Mobile Marketing
– Business Advantages of
Responsive Design
– Mobile Responsive Audit
TODAY’S TOPIC

1. Business Advantage
of Responsive Design
2. Mobile Responsive
Audit
OBJECTIVES

BUSINESS ADVANTAGE OF
RESPONSIVE DESIGN

Responsive design is a
web design and
development technique
that creates a site or
system that reacts to the
size of a user’s screen
7 BUSINESS ADVANTAGES

Responsive design will
optimise a user’s browsing
experience by creating a
flexible and responsive web
page, optimised for the
device that is accessing it

INCREASING YOUR REACH TO
TABLET AND MOBILE

Increasing use of the
internet and proliferation of
web applications on tablet
and mobile devices has been
the driving force behind this
development

Traditionally users would be
re-directed to a device
specific site (e.g. mobile),
but responsive design means
one site can be implemented
across devices.

 Tablet sales are expected to
exceed 100 million this
year
 Accommodate the smaller
screen size in a unified
design

INCREASE SALES AND
CONVERSION RATES

 User has an improved site
experience as there is no need
for redirection
 Use of standardized Style
Sheets (CSS) across devices and
unified design approach will
also create a consistent look
and feel

Consistent user experience
will have a positive impact on
your conversion rates as
people are familiar with
navigation and site or system
use across devices.

Responsive design removes
some of the barriers that
having multiple sites can
present, i.e. in functionality,
performance and consistent
look and feel.

CONSOLIDATE ANALYTICS AND
REPORTING

A single responsive site means
that you no longer have to track
user journeys, conversion paths,
funnels and redirections between
your sites

Site analytics tools like Google
Analytics are now optimised to
handle multiple devices and
responsive reporting

All of your tracking and analytics
will continue to function and be
condensed into a single report,
allowing for easier monitoring
and analysis

INCREASE YOUR VISIBILITY IN
SEARCH ENGINES

Responsive Design means you can
manage one website with a single
set of hypertext links; therefore
reducing the time spent
maintaining your site

SEO campaigns can be time
consuming and costly, but by
creating a responsive site, all of
your efforts can be focused on a
single site, with unified strategy
and tactics across devices

Content is vital in SEO, good
quality content which is regularly
released improves your search
engine ranking page positioning.
The content need only be
applied to a single site,
increasing your chances or a
higher search engine ranking

 Additionally Google suggest
that mobile optimised,
responsive sites are featuring
prominently in localised search
results

SAVE TIME AND COST ON
MOBILE DEVELOPMENT

A primary benefit of adopting a
responsive design is that it takes
less time than creating an
additional stand-alone mobile
site, which has been the
traditional approach

Testing across a number of
websites also increases your
development, support and
maintenance overhead

SAVE TIME AND COST ON SITE
MANAGEMENT

 Clients will also find it much
easier and less time consuming
to manage and maintain a
single site
 Additionally a single
administrative interface can
easily be optimized

ENHANCE USER’S OFFLINE
BROWSING EXPERIENCE

Responsive design allows site
owners to deliver quality content
to audiences across devices, the
offline browsing capabilities of
HTML5 mean that sites can be
easily accessed ‘on the go’

As HTML5 enabled tablets and
smart phones proliferate this will
become increasingly important

Email newsletters, and content
contained in hybrid HTML5 web
applications will increasingly be
consumed on the move and in
the absence of an internet
connection

 Responsive design allows you
to stay ahead of the trend
 With the increase in Tablet
sales and smartphone device
use exploding, responsive
design is key to keeping up
ahead of your competitors and
establishing market share

STEP BY STEP GUIDE TO
CHECK IF YOUR WEBSITE IS
RESPONSIVE

Do you know what
experience your mobile
visitors get when they visit
your site?
STEP BY STEP GUIDE

What about tablet
visitors?
STEP BY STEP GUIDE

Visitors checking out your
site from their TV?
STEP BY STEP GUIDE

You have no choice how,
when, where and on
what device your
audience chooses to
connect with you
STEP BY STEP GUIDE

The fastest way to test if your website is using
responsive design is to open your site using a
browser like Chrome, Firefox or Safari and taking
your mouse to the bottom right corner of the
browser window and dragging it from the
bottom right to left
1. USE YOUR DESKTOP
BROWSER

Now, if you see your content shifting and
adjusting to the new dimensions of the browser
window your site is most likely responsive
1. USE YOUR DESKTOP
BROWSER

Although testing from your web browser is a
quick and easy way to see how responsive your
site is, you’ll most definitely want to test on your
actual devices
1. USE YOUR DESKTOP
BROWSER

Although testing from your web browser is a
quick and easy way to see how responsive your
site is, you’ll most definitely want to test on your
actual devices
2. USE YOUR CURRENT
DEVICES (SMARTPHONE,
TABLET, DESKTOP)

There is nothing better than
testing on real devices.
Whether it’s your own phone
or you go to a store like best
buy and try accessing your
website on numerous devices
2. USE YOUR CURRENT
TABLET, DESKTOP)

This is hands down the best
way for you to get a realistic
idea of what your mobile
visitors experience when they
visit your site
2. USE YOUR CURRENT
TABLET, DESKTOP)

2. USE YOUR CURRENT
TABLET, DESKTOP)

This is hands down the best
way for you to get a realistic
idea of what your mobile
visitors experience when they
visit your site
3. USE AN EMULATOR

Remember, don’t solely rely
on an emulator
3. USE AN EMULATOR

The reason we’re doing this
in the first place is to
experience first hand what
our mobile users experience
when they visit our site from
various devices
3. USE AN EMULATOR

WANT AN IMAGE OF YOUR SITE
ON VARIOUS DEVICES FOR A
PRESENTATION?

Any Questions?
QUESTIONS AND
FEEDBACK

Did you guys enjoy the
session?
QUESTIONS AND
FEEDBACK

Have a Good Day and
Take Care Everybody
See You Next Time!
QUESTIONS AND
FEEDBACK

Business Advantage of Responsive Design

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