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Digital Signage Expo - Social Networking and User-Generated Content: Expanding the Mobile Digital Signage Footprint and Giving Users the Platform

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Stephen Randall
Stephen Randall

Connecting social networks and mobile phones to make digital-out-of-home networks more engaging

Technologie
1  sur  14
 
LocaModa provides the leading Digital Out of Home (DOOH) distribution platform for interactive digital media. TWITTER: StephenRandall EMAIL: srandall@locamoda.com
Undivided attention is so last year.
100 billion clicks per day 55 trillion links 1 trillion urls in 6,000 days 2.3 trillion text messages per year 2 million emails per second 1 million IM messages per second 65 billion phones calls per year Source – Kevin Kelly “The next 5,000 days”
BRANDS NEED MULTI-CHANNEL SOLUTION Mobile Outdoor Location Facebook
THE NEW MEDIA TRIAD HOW
The Connected Class
The Connected Class
TAGGED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) FROM mobile users TO location screens Feeds FROM IP sources inc. UGC content, jukes, RSS etc TO location screens
CASE STUDY – OBAMA FUNDRAISE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Extend Reach From Web to DOOH
CASE STUDY – FACEBOOK + DOOH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Multi-channel reach and engagement
THE USERS!
1. Easy to participate - anyone, anywhere, anyway TIPS ON LEVERAGING USER GENERATED CONTENT FOR DOOH NETWORKS 2. Real-time, relevant, localized, contextual 3. Cross channel - leverage network effect 4. Loose grip on content - foster trust ,[object Object],6. Integrate mobile - it’s not a bolt-on 7. Iterative design (think platform/re-use) not one-off
 

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Digital Signage Expo - Social Networking and User-Generated Content: Expanding the Mobile Digital Signage Footprint and Giving Users the Platform

  • 1.  
  • 2. LocaModa provides the leading Digital Out of Home (DOOH) distribution platform for interactive digital media. TWITTER: StephenRandall EMAIL: srandall@locamoda.com
  • 3. Undivided attention is so last year.
  • 4. 100 billion clicks per day 55 trillion links 1 trillion urls in 6,000 days 2.3 trillion text messages per year 2 million emails per second 1 million IM messages per second 65 billion phones calls per year Source – Kevin Kelly “The next 5,000 days”
  • 5. BRANDS NEED MULTI-CHANNEL SOLUTION Mobile Outdoor Location Facebook
  • 6. THE NEW MEDIA TRIAD HOW
  • 9. TAGGED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) FROM mobile users TO location screens Feeds FROM IP sources inc. UGC content, jukes, RSS etc TO location screens
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