This blog mainly focusses on the 5G and Future Digital Marketing for the business For more details visit our blog: https://www.kloudportal.com/5g-and-future-digital-marketing/
2. Let us just step back a few decades and see
the evolution of the “G”s – G is for
Generation:
1G – Mobile Phones – 1980s
2G – SMS or Phone Texting – 1990s
3G – Mobile Internet – early 2000s
4G – Mobile Apps – 2008
5G – Bringing Connected Devices
3. Impact on Future Digital Marketing
5G and Future Digital Marketing
Marketing for clusters
Interactive advertising
Personalized Marketing
AR/VR based user
experience driven
marketing
4. Real-time data analytics
With the devices connected to each other,
there is a huge data that is going to be
generated every second. The precision
with which this data can be analyzed to
deliver the best service to the customer is
a challenge. The faster the reach, sooner
the conversions.
5. Marketing for
clusters
With 4G we see all the apps, web devices etc., are
existing, but not connected. With 5G all the
devices including your smart phone, TV, Cars,
Home automation systems etc., will be connected.
A huge data potential is awaiting the output of 5G
revolution. Customers are currently segmented
only based on demographics and psychographics.
But the segmentation will go a little more deeper
to connect geographies, sociographies as well.
Future digital marketing will see the cluster
audiences, who may have high demand for a
particular product of services.
6. Interactive
advertising
Current advertisements which are instructional in
nature and are one to many, is going to change. It
is going to take the form of many to many. With
already chatbots on the cards, most of the
businesses have adopted for remote assistance
for their customers. With interactive
advertisements, it will get more specific with
gamification and user engagement.
7. Personalized
Marketing:
While cluster marketing will focus on detailed
market segmentation based on demographics,
sociographics, psychographics and geographic
factors, an in-detail personalization will be the new
norm. This is to enable the customers with right
products and quicker buy/sell decisions.
8. AR/VR based user
experience driven
marketing:
AR/VR has currently entered into educational,
real-estate segments. There is a rapid
expansion expected in healthcare, industrial
automation and retail segments. Virtual reality
shall enable the users to walkthrough a
journey and experience the product/service,
before making a buying decision.
Be ready to explore the new marketing trends
that 5G is going to bring. Start exploring more
about how you can add value to customers.
User Experience driven marketing will be a
game changer once 5G is in.
9. The Conclusion
Digital Marketing certainly will not be same as today.
Markets are quickly adapting to technology and change. Be
ready to take advantage of 5G network. Stay ahead of the
Game!
