This presentation was delivered by Shawna Reibling and Michael Steeleworthy as part of the Graduate & Professional Studies Symposium Sept. 4th, 2013.

1. Your digital footprint: what
does the internet know
about (professional) you?
Shawna Reibling Michael Steeleworthy
Knowledge mobilization officer, ORS Library
GPSS Day September 4, 2013

2. Social Media
Illustration by W. B. Jones
• Relationship
• A cycle of knowledge
exchange
• Searching, sharing
• Possibilities
Blogs
Twitter
Podcastin
g
Video
Flickr
YouTube
Facebook Digital Presence
• Who you are online
• What are your ideas
• Possibilities

3. Your Social Identity
• What does your email address say
about you?
• What does your online name say about
you?
• What do you want your
online identity to be?
• Is this for professional or
personal use?
@MrsKutcher

4. Who am I online?
„When you‟re promoting brand YOU, everything you do –
and everything you choose not to do – communicates the
value and character of your brand‟
(Tom Peters, 1997, The brand called you)

5. Questions to consider
• Do I need a online presence?
• Am I ready to be digitally social?
• What is my online presence?
• Am I starting from scratch?
• Precautions & opportunities …

6. How to share your identity
Blog/webpage
University
webpage
slideshare
flickr
Twitter
Grey literature
Scholars Commons
Scholars.wlu.ca
LinkedIn
Other social media
Conference websiteGoogle scholar

8. not as careful as I probably should
be... sold my soul to the internet... I
gave up... recognition and getting
yourself known... common name...
not a whole lot (I don't think)... you
probably wouldn't find me... I have
no idea what's online about me ...
probably are going to be
implications in the future... I think
people should get over themselves…

9. Why am I crafting
a digital identity?
• Knowledge mobilization: Moving research
knowledge into active service
• Feedback on ideas
• What are others in your field working on today?
• Real-time conversation and network exchange
• Resource sharing
• Immediate awareness of information
• Conferences? Contacts? Partnerships?
• Event promotion?

10. Digital Identity
Examples

11. Consistent identity message

12. Identity: Personal

13. Identity: Personal

14. Identity: Personal

15. Questions to consider before
joining social media
• Who am I trying to reach?
• What do I want people to know about
me?
• How much time can I spend online?

16. Identity: Professional

17. Identity: Professional

18. Identity: Professional
Rule
of
Three

19. Questions to consider before
joining social media
• Who am I trying to reach?
• What do I want people to know about
me?
• How much time can I spend online?

20. How to share your identity
Blog/webpage
University
webpage
slideshare
Twitter
Scholars Commons
Scholars.wlu.ca
LinkedIn
Other social media
Conference website
Google scholar
Twitter chats

21. Identity: Laurier

22. Identity: Laurier

23. Identity: Laurier

24. Questions to consider before
joining social media
• Who am I trying to reach?
• What do I want people to know about
me?
• How much time can I spend online?

25. • How do you describe what you
do at work:
– At a cocktail party
– When you meet a co-worker
– To your referees
Your Digital Identity

26. Examples
• A writer/editor, knowledge mobilization #KMb, translation &
exchange specialist #KTE, & social media enthusiast who
loves to indulge in knitterly obsessions.
• The KW Awesome Foundation is a
small group of investors dedicated to
bringing awesome projects and ideas to
life. Have an awesome idea? Apply for
a $1000 grant!
• SSHRC President / Président du
CRSH sshrc-crsh.gc.ca

27. Digital Identity
Set up

28. Choosing an Identity
Checklist
• What name do you currently use?(if
any)
• For Twitter: choose something short
• Do you use mobile devices? Is it easy to
type?
• Be consistent across platforms

29. Help Others Find You
• Be consistent
• Claim your space
• Be recognizable
• Start walking!
• Profiles
• ePortfolio
• Blog
• Domains
Photo credit: http://www.flickr.com/photos/sludgeulper/

30. Ask others & Talk about it
 Add to email signature
Add to Business cards
Write it on your name tag
Share your user names

31. What to do with your
Digital Identity

32. Use social media
•Step 1. Figure out your identity
•Step 2. Figure out what you want to share
•Step 2. Who do you want to share it with
•Step 3. Start finding out more about those
networks
•Step 4. Create yourself in the network
•Step 5. Start a conversation with stakeholders
•Step 6. Make it easy for people to find you and
your stuff i.e. add tags

33. – Use a blog: Blogger, Wordpress
About link takes you to kylemackie.ca
Share your ideas online

34. An
Example
“Tweet”

35. Listen before starting a
conversation

36. Limited to
140
Characters!

37. How to Find Networks

38. Tools
• Blogs: share your writing, thoughts, ideas
– Blogger, Wordpress
• Social Networks: have conversations
– Twitter, LinkedIn, Facebook, MySpace
• Social Networks: search and share
– YouTube, Vimeo (video) Flickr (pictures)
– Slideshare/scribd: (powerpoints); Atrium (files); Dropbox
• Work together: create content together
– Dropbox, google docs
• Website: curate your identity
– Wordpress, Drupalgardens, etc.

39. Tools for working together
• Drop box: A place to store/share large
documents
• http://blog.dropbox.com/?p=938
• Slideshare: Where this powerpoint will be
posted
• Google docs

40. Advanced Steps: Website
• Your own domain name
• Website: Wordpress, Drupalgardens, etc.

41. Building your online scholarly
profile
http://www.improb.com/airchives/classical/cat/cat.html

42. The Library collects and
connects
http://www.flickr.com/photos/samsanford

43. The Library collects and
connects
fi.edu

44. The Library collects and
connects
blyon.com

45. The Library collects and
connects
Librarystudentjournal.org

46. The Library collects and
connects
dbpedia.org

47. Get results by building your
profile today
• How will others discover
you and your work?
• How will they access
your work?
• How can you control
your scholarly profile on
the Internet?

48. Why does Google Scholar
matter?
miley cyrus identity –VMAs author: J Smith

49. Google Scholar links subjects
Librarystudentjournal.org

50. Google Scholar links subjects
and people

51. Google Scholar links subjects
and people

52. Google Scholar in (in)action
youth television identity

54. Which citation gives more “further reading”
options to the user?

56. • No keywords
• No photo
• No website

57. Make yourself findable by creating
a Google Scholar Profile

58. Create a profile by clicking on
My Citations

59. Researchers should also
register with ORCID ID
• ThomsonReuters
• Elsevier
• Springer
• Wiley
• Wellcombe Trust

60. Researchers should also
register with ORCID ID
• ThomsonReuters
• Elsevier
• Springer
• Wiley
• Wellcombe Trust

61. Researchers should also
register with ORCID ID
• ThomsonReuters
• Elsevier
• Springer
• Wiley
• Wellcombe Trust

62. Build your profile to make a
difference
• Increase the impact of
your research
• Find collaborators
• Get noticed in the
academic or private
sector

63. Speak to us about other
profile tools
• LinkedIn
• Academia.edu
• Mendeley
• ORCID
• Google Scholar
Profiles

64. Contact Us
Web:
library.wlu.ca/about/people/msteeleworthy
Email: msteeleworthy@wlu.ca
Twitter:@steeleworthy
Web: wlu.ca/research/kmb
Email: sreibling@wlu.ca
Twitter:@LaurierResearch @MobilizeShawna
Workshop evaluation: http://bit.ly/T3ki4k