This document outlines a social media campaign for Your Blood Counts, a national grid of voluntary blood donors. The campaign targets 18-60 year olds, both active and inactive blood donors. It promotes Your Blood Counts through blogs, Facebook, Twitter, Foursquare, and YouTube. Key elements include a "Blood Angel of the Week" campaign, a "Devil on the Move" Facebook game, and organizing blood donors by blood group on social media to arrange blood drives. The goal is to help those in need of blood donations anytime, anywhere.

1. Your Blood CountsSocial Media Campaign

2. What is it? Founded on 26th November 2009. First of its kind national grid of voluntary blood donors helping those in need of blood, anytime, anywhere. Group of socially aware people coming together to help a cause!

3. Target Group Age group of 18-60 years. People who are active and non active blood donors.

4. Online Presence

5. Your blood Counts Website

6. Facebook Page

7. Twitter page

8. Online Promotion campaigns

9. Social Media Platforms Blogs like charitiesinindia.org, b4uindia.com etc. and other blogs. Facebook Fan page. Twitter-Live Tweeting Foursquare. YouTube.

10. Promotion through Blogs

11. Intensive discussions by top bloggers on topics like: Facts about blood types. Health tips on how donating blood will keep you healthy. Tips on maintaining or increasing your blood count. Diseases related to blood. Discussions by celebrities like Amitabh bachchan, Aamir khan on their blogs. Link backs to www.yourbloodcounts.com, Facebook fan page as well as twitter page .

12. Facebook Promotion

13. Posts about: Blood Donation drive every week. who want to become the“Angel helpers” and help in driving the blood donation event.{eg.like PeTA activists) “Blood Angel of the Week” Drive. List of people and hospitals who need blood donors the fan page discussions. Facebook Game of Devil and Angel. RSVP of the Blood Donation event. Discussions about celebrity blood types and ones which are active donors. “BloodClub Donors” campaign.

14. “Blood Angel of the Week” Drive

16. “Devil on the move” Facebook game

17. About the game “Whenever there is bloodshed due to accidents or anything bad happens which leads to bloodshed, you will always find the devil around to take away people lives. Ultimately, he’s the blood sucker.”

18. You could be the angel who could help people and save their lives. All you have to do is follow the devil wherever there’s an accident or calamity and supply the blood in order to save people from the Devil.

19. Advantages of the game People have always had a hatred towards devil and hence an urge and opportunity to defeat him. Earn points by saving as many lives as you can and these life points will be converted into donations.{1 Life PointRs.1} The maximum life point gainer will be featured on the face book page for 1 day.

20. Blood Club Donors Weekly Blood donation campaigns organized by blood donors group’s based on blood groups.{1st week-B+ ve donors arranging a blood drive”, 2nd week- O +ve etc.) Advantages- People get to meet and interact with people of same blood groups online. Best blood donation drive of the month will get gift vouchers worth Rs.15000.

21. Promotions through Twitter

22. Live tweeting about the blood donation event. Tweets about the facts related to blood donation, active donors. List of people who need blood on live tweets. Helpline numbers displaying every hour on the tweets. Active news about people who need blood. News about the blood drives happening around in your area.

23. Promotions through YouTube

24. Videos of the blood donation drives. Promotional video of the game. Videos about the lives of the survivors who are in need of blood and were saved by the blood donators directed via yourbloodcounts.com.