On November 10, 2011, I co-keynoted "The Connected Network" at the Arts Marketing Association's Digital Marketing Day, sharing a number of social media case studies from my tenure as Marketing Director at The New York Public Library.
23. Measure the Impact Community growth Brand mentions Brand Sentiment Interactions Shares Referrals to nypl.org Click behavior Email Open/CTR “ Not everything that can be counted counts and not everything that counts can be counted.” -- Albert Einstein
32. New Audiences: Find the Future App 1226 stories 500 authors 5 Billion Mobile Phones Globally 40% of social media users access content from their phones (Blogworld.com)
33. New Audiences: Crowdsourcing 10,000 menus 600,000 transcriptions 75,000 visits 2 million page views 26 pages visit 7 minutes per visit