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PLACEMENT OF ISSUES
Placement of New Issue: 
 Offer through Prospectus 
 Offer for Sale 
 Private Placement 
 Right Issue 
 Book Building 
 Red Herring Prospectus 
 Green Shoe Option 
 E-IPO 
 Bought out Deals
OFFER THROUGH PROSPECTUS 
 Invites offers for subscription or purchase of any shares or 
debentures from the public 
 The salient features of the prospectus are 
 General Information about company 
Capital structure of the company 
 Terms of the present issue 
 Particulars of the Issue - issue-opening, closing and earliest 
closing date of the issue 
 Company Management and Project 
 Details of the outstanding litigations 
 Management perception of risk factors 
 Justification of the issue premium 
 Financial Information - cost of the project, projected earnings
OFFER FOR SALE 
 Promoter places his shares with an investment banker (bought out 
dealer or sponsor) who offer it to the public at a later date 
promoter Sponsor Public 
 They purchase at negotiated price and resell at a higher price 
 The difference between the two prices is called turn or spread 
 Bought out dealer sheds the shares at a premium to the public
GREEN SHOE OPTION 
A green house is a clause contained in the underwriting 
agreement of an IPO that allows underwriters to buy up to an 
additional 15% of company shares at the offering. 
MEANING: 
 The GSO means an option of allocating shares in excess 
of the shares included in the public issue 
 Where it is an provision in underwriting agreement , that 
allows the underwriter to sell excess shares than the original 
one offered. 
 Also known as “Over Allotment Option”.
ORIGINATION 
 The term GSO derived from a company called 
Green Shoe Manu est 1919. 
 This was the I company to initiate this option in 
1960
EXAMPLE 
If a company decides to sell 1 lak shares, the 
underwriters (“stabilizer”) can exercise their GSO 
and can sell 1.15 lak shares. This enables to 
stabilize fluctuating shares prices by increasing or 
decreasing the supply of shares according to the 
demand to IPO.
PRIVATE PLACEMENT 
Small number of financial intermediaries (like Unit Trust of India, 
mutual funds, insurance companies, merchant banking subsidiaries of 
commercial banks) purchase the shares and sell them to investors at a 
later date at a suitable price 
 A process of inviting subscription to the securities of a corporate issuer 
by means other than public offering. 
 Private placement usually refers to non-public offering of shares in a 
public company. 
 Instruments issued in private placements are common stock, preferred 
stock or other forms of membership interests, warrants or promissory 
notes (including convertible promissory notes), bonds and debentures
QUALIFIED INSTITUTIONAL PLACEMENT 
 QIP is another tool, whereby a listed company can 
issue equity shares, fully and partly convertible 
debentures, or any securities other than warrants which 
are convertible to equity shares to a QIP. 
 Introduced by SEBI
RED HERRING PROSPECTUS 
Red-herring prospectus" means a prospectus, which does not 
have complete particulars on the price of the securities offered 
and quantum of securities offered
REASONS 
•First thing to stimulating people without disclosing 
much information about the deal. 
• The “red herring” is a reference to a legal disclosure, 
printed in red 
•Informing to readers that the SEC has not yet reviewed 
and approved the document. 
•Investors can get an idea of upcoming offerings.
RED HERRING PROSPECTUS ISSUERS 
Power finance 
corporation ltd. 
Engineers India limited. 
Tata steel limited.
BOOK BUILDING 
sharda corpchem 1.png 
sharda corpchem.png
CLASSIFICATION OF ISSUES

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Placement of issues

  • 2. Placement of New Issue:  Offer through Prospectus  Offer for Sale  Private Placement  Right Issue  Book Building  Red Herring Prospectus  Green Shoe Option  E-IPO  Bought out Deals
  • 3. OFFER THROUGH PROSPECTUS  Invites offers for subscription or purchase of any shares or debentures from the public  The salient features of the prospectus are  General Information about company Capital structure of the company  Terms of the present issue  Particulars of the Issue - issue-opening, closing and earliest closing date of the issue  Company Management and Project  Details of the outstanding litigations  Management perception of risk factors  Justification of the issue premium  Financial Information - cost of the project, projected earnings
  • 4. OFFER FOR SALE  Promoter places his shares with an investment banker (bought out dealer or sponsor) who offer it to the public at a later date promoter Sponsor Public  They purchase at negotiated price and resell at a higher price  The difference between the two prices is called turn or spread  Bought out dealer sheds the shares at a premium to the public
  • 5. GREEN SHOE OPTION A green house is a clause contained in the underwriting agreement of an IPO that allows underwriters to buy up to an additional 15% of company shares at the offering. MEANING:  The GSO means an option of allocating shares in excess of the shares included in the public issue  Where it is an provision in underwriting agreement , that allows the underwriter to sell excess shares than the original one offered.  Also known as “Over Allotment Option”.
  • 6. ORIGINATION  The term GSO derived from a company called Green Shoe Manu est 1919.  This was the I company to initiate this option in 1960
  • 7. EXAMPLE If a company decides to sell 1 lak shares, the underwriters (“stabilizer”) can exercise their GSO and can sell 1.15 lak shares. This enables to stabilize fluctuating shares prices by increasing or decreasing the supply of shares according to the demand to IPO.
  • 8. PRIVATE PLACEMENT Small number of financial intermediaries (like Unit Trust of India, mutual funds, insurance companies, merchant banking subsidiaries of commercial banks) purchase the shares and sell them to investors at a later date at a suitable price  A process of inviting subscription to the securities of a corporate issuer by means other than public offering.  Private placement usually refers to non-public offering of shares in a public company.  Instruments issued in private placements are common stock, preferred stock or other forms of membership interests, warrants or promissory notes (including convertible promissory notes), bonds and debentures
  • 9. QUALIFIED INSTITUTIONAL PLACEMENT  QIP is another tool, whereby a listed company can issue equity shares, fully and partly convertible debentures, or any securities other than warrants which are convertible to equity shares to a QIP.  Introduced by SEBI
  • 10. RED HERRING PROSPECTUS Red-herring prospectus" means a prospectus, which does not have complete particulars on the price of the securities offered and quantum of securities offered
  • 11. REASONS •First thing to stimulating people without disclosing much information about the deal. • The “red herring” is a reference to a legal disclosure, printed in red •Informing to readers that the SEC has not yet reviewed and approved the document. •Investors can get an idea of upcoming offerings.
  • 12. RED HERRING PROSPECTUS ISSUERS Power finance corporation ltd. Engineers India limited. Tata steel limited.
  • 13. BOOK BUILDING sharda corpchem 1.png sharda corpchem.png