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Monetizing Big Data

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Major Events
Tens of Thousands of Spectators
Millions TV Viewers

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Monetizing Telecom Data – Super Bowl 50
Collect mobile data to know
where fans stayed and visited
Use data to plan for future
staffing & parking needs, traffic
patterns and areas to improve
San Jose city bought the mobile
user data who attended the
super bowl 50

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Company
Mobile, Credit Card,
Facebook, Twitter
Cable & TV Channels
User
Millions of TV Viewers,
Thousands of Spectators
Partner
Airlines, Hotels,
Event Organizers,
City Planners
Data
Free Product /
Service
Data
Money
4

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Data Monetization Definition
Get new revenue by selling the aggregated &
anonymized data or its digestible insights

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Monetizing Financial Data
Equifax
• Consumer credit rating company
• Collects data from 820 million consumers
New Revenue Source
• Sells target consumer list to marketing firms
• Sells data to financial services to make
marketing decisions

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Monetizing Retail Data
84.51
• Collects POS sales data for loyalty customers
• Analyze customer value and sales
New Revenue Source
• Sells product insight to CPGs like P&G,
Budweiser, Doritos etc

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Sources for Data Monetization
Smart Phones
LinkedIn Net Browsing facebook
Credit CardShopping Cart
Telematics
TV Viewers
Samples of
customer usage
or interaction data
Prescription

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Industries with Valuable Insights
• Customer Analytics
• Market Analytics
• Product Analytics
• Patient Analytics
• Location Analytics
Finance Retail Telecom
AutoHealth Care Utilities
Media Insurance Transportation
Tourism
Hospitality
Airlines …

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Data as a Service
Deliver real-time location
based offers
• Helps connecting with customers across
marketing and sales
• know more about who your customers are,
what they do, where they go, and what they
buy
• Marketers, sales professionals, and
research/insight teams can integrate better
for a competitive advantage
• Heineken, Kellog’s, Intel, Equifax, Place IQ are
their customers.
Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Aali, I understand you are booked all day. Please free to join if
you have a break.

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Deliver Location Based offers
Big Telecom in
Turkey
• Manage over 35 million customers and 1.5
billion events daily
• Deliver location-based offers and services to
subscribers
• Detect fraudulent pre-paid calling card
transactions
• Deployed Oracle Exadata, Oracle Advanced
Analytics ,Oracle Data Integrator, Oracle
Stream Explorer
Mobile Offer Service

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Product Analytics
to CPG Companies
• Able to run queries against the entire data
set, rather than sample.
• Query time down from days to minutes
• Deployed Oracle Exadata and Oracle Big
Data Appliance
“the ability to get that answer, get that insight within
minutes rather than days is quite impactful to a
business.” – Yael Cosset, CIO, 84.51
Product Insight Service

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Addressable TV Ad Service
Deliver real-time Viewing
Analytics
• 3 million TV customers, 17 million mobile
customers
• Real-Time analytics to analyze TV usage and
TV audience
• Split second recommendations to television
viewers and create audience segment.
• Deployed Oracle Exadata, Oracle Big Data
Appliance, Oracle Exalogic

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Location Insight Service
Deliver Location Analysis
Telecom Company
• Manage over 17 million customers.
• Identifies locations for companies to start
their new branches.
• Recommends next best POI to expand their
business.
• Deployed Oracle Exadata, Big Data Appliance,
Big Data Discovery, Big Data SQL, ODI, OBIEE

15. EXPERIMENT
ANALYZE
& ACT
COLLECT MANAGE
Ingest mobile,
finance, device, utility
usage, social, viewing
data.
Integrate customer
interaction data with
existing enterprise
data
Create Data
Services, Build
Apps or sell
digestible Insights
Explore all data for
monetization
attributes &
Innovation Apps.
* Bundled with other Cloud Services
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Data Monetization with Oracle Cloud Platform for Big Data