4. 20
22
28
16
13
0
5
10
15
20
25
30
Less than 5
rolls
between 5 to 9
rolls
between 10 to
15 rolls
between 16 to
25 rolls
more than 25
rolls
%
OF
HOUSEHOLDS
RANGE
PHOTOFILM PURCHASE BY HOUSEHOLD

5. 70%
11%
4%
10%
5%
MARKET SHARE IN 1993
KODAK
FUJI
POLAROID
PRIVATE LABEL
OTHERS

9. 1.
0
100
200
300
400
500
600
700
1993 1992 1991 1990 1989
670 657 643 631 618
469 455 469
KODAK GROWTH WITH MARKET
market
kodak

10. PHOTOFILM BRANDS QUALITY SCORES (100)
Polaroid High Definition 95
Fujicolor Super G 94
Kodak Gold Plus 93
Konica Super SR 93
Kodak Ektar 92
3M Scotch Color 92