CHAPTER -8 QUESTIONNAIRE DESIGNING CRITERIA FOR QUESTIONNAIRE DESIGNING Research Objectives Designed to engage the respondent Encourage a meaningful response Clarity and Interest Self Explanatory Types of Questionnaire Formalized and Unconcealed Questionnaire Indiscriminately Management Researchers For Example: Do you carry out any investment? Yes or No Formalized and Concealed Questionnaire Trying to unravel the latent causes of behavior Cannot rely on direct questions Non Formalized and Unconcealed Questionnaire Respondent is not really cognizant of his/her attitude towards certain things. Express Attitude in a manner Predesigned response questions Unstructured questions Non formalized and Concealed Research Study to uncover socially Unacceptable desire Subconscious Make use of questions of low structure Unconcealed Questionnaire Latent Causes of behavior Cannot determine by Direct Questions Basic Value , Opinions and beliefs Concealed Questionnaire Purpose which is study Detail Explanation Clear to Respondent Questionnaire Design Procedure Convert the Research Objectives into the information needed Methods of administering the questionnaire Content of the questions Motivating the Respondent to Answer. Determining types of questions. Questions Design Criteria Determine the question structure. Physical Presentation of the questionnaire Pilot testing the questionnaire Administering the questionnaire

1. QUESTIONNAIRE DESIGNING

2.  Research Objectives
 Designed to engage the respondent
 Encourage a meaningful response
 Clarity and Interest
 Self Explanatory
Relevance and Accuracy

3. Formalized Non formalized
Unconcealed Standardized
questionnaire
Response
categories have
more flexibility
Concealed Psychographic and
subjected
Projective
techniques or
sociometric analysis
Two by Two Matrix is Form

4.  Indiscriminately
 Management Researchers
 For Example: Do you carry out any investment?
 Yes or No

5.  Trying to unravel the latent causes of behavior
 Cannot rely on direct questions

6.  Respondent is not really cognizant of his/her attitude
towards
certain things.
 Express Attitude in a manner
 Predesigned response questions
 Unstructured questions

7.  Research Study to uncover socially
 Unacceptable desire
 Subconscious
 Make use of questions of low structure

8.  Latent Causes of behavior
 Cannot determine by Direct Questions
 Basic Value , Opinions and beliefs

9.  Purpose which is study
 Detail Explanation
 Clear to Respondent

10. 1. Convert the Research Objectives into the
information needed
2. Methods of administering the questionnaire
3. Content of the questions
4. Motivating the Respondent to Answer.
5. Determining types of questions.
6. Questions Design Criteria
7. Determine the question structure.
8. Physical Presentation of the questionnaire
9. Pilot testing the questionnaire
10. Administering the questionnaire