Zoho cloud marketing

1. Zoho
Marketing
Cloud

2. ABOUT SRI
SYSTEMS INC:
SRI Systems is strongest
delivering partner in CRM sector
with unmatched niche capabilities
and proven expertise in building
Zoho CRM applications.

3. WHY SRI?
SRI Systems is strongest delivering partner sector with unmatched
niche capabilities and proven expertise in building Zoho CRM
applications. Since the inception it was successful in coping up
with the new trends and delivering mechanisms with having more
than 20 years of experience in serving the potential clients in
various domains. With growing requirements SRI Systems has
extended its operations to UK, Singapore, US and Poland. Aiming
to increase the client base and engaging the clients through ERP &
CRM based products. SRI has also unmatched experience in
customizing the application to suit global commercial, terminology
and taxation systems. We empower companies to accelerate
business growth by transforming the consumer experience and
creating lasting value.
As an experienced Zoho implementation partner, we provide an
undisputed optimized distributed work force with a deep expertise
and experience in delivering successful projects globally. SRI is fully
equipped with an unmatched and top-notch expert as consultants
who give 100% performance results in coping up with the newly
adaptive methodologies and deliver 24/7 seamless support. The
outcome is innovative solution which meets the business goals and
scale for the future.

4. Zoho Marketing
Hub:
Zoho Marketing Hub is an all-in-one marketing
automation application where we can manage
all Marketing Activities across multiple
channels. Helps in generating more leads,
automize the process of sales & marketing and
customizes the operations within the company
based on the requirements. Leverages the
database within the organization to its best
and helps in sales closure. We can track the
leads from were generating (Smart pop-ups,
Touch Points, Website, Social Media, Digital
Ads, Forms, Webinar, Referrals, etc.., )

5. Features in Zoho Marketing Hub
Web Assistant
Analyze your website visitors actions from your website and how they
navigate and the topics that interest them. Our tracking tool helps you set
up events for different actions on your web pages and goals for your
visitors. If your visitor achieve or miss these goals, we can build
personalized journeys this will engage them to convert into a customer
We can choose whether you want to track only specific pages, all
the pages of your sites and specific categories in a page. You can select by
using a Date option to track visitors in the pages.

6. Journey
Trigger
Process
End of journey action
The Journey is used for automating your
market actions, sending targeting mails
A Journey can be defined in 3 steps:

7. Triggers:
Here we need to define conditions
for leads to enter a journey. For
instance, submission of the sign-up
form could be set as a trigger.

8. Process
Here action can be performed on
lead entering the journey. Here we
can give conditions a series of
actions. For Instance, after
submission of the sign-up form, we
will send an email after 1 day, if a
user updates a Particular field we will
push to CRM

9. End of Journey
Action
The lead journey will end
after completing all actions
in the process

10. Planner
Plan your marketing
campaigns from were
leads convert to sales,
Measure your success
rate of the campaign and
budget your marketing
more on that campaign

11. Lead Management, which focuses
mostly on lead generation
Syncing leads from other third-party apps
Smart popups
• Engagement pop-ups
• Signup pop-ups
Behavioural Targeting Leads
• Behavioural marketing In-app
• Based on usage targeting
Multi-channel marketing, which consists of:
• Email
• SMS
• Social
• Touchpoints
• Events
• Webinar

12. Integrations
Zoho Marketing Hub can be integrated with different services Zoho
Marketing Hub has its own API we can integrate with any other
applications.
Zoho Marketing Hub Platform will improve lead conversion and gain
more customers to increase sales.
You can track every lead from where they are generating and improve
your marketing strategy.