Change in SEO Methodology by Saurav Kumar

1. Latest SEO Tricks & Techniques
An Overview for SEO Team by Saurav

2. Why some sites got effected due to
update?
 Paid text links using exact match anchor text.
 Comment spam.
 Guest posts on questionable sites.
 Article marketing sites.
 Links from dangerous sites.

3. Steps to Recover Website from
Google Penalty
 First analyze your backlinks using online tools like Ahrefs, Open
Site Explorer etc.
 Make a list of low quality links (PR 0, low DA) and send a
request to site owner to remove that link.
 List down remaining links and disavow them using Google's
Disavow Link Tool.
 Start posting original content on your blog.
 Edit old incomplete posts to add more worth to them and make
them alive.
 Provide links to reference sites where necessary.
 Use Anchor text diversity
 Use same keyword in your link for which you want to improve visibility in
search results.
 These types of anchor texts have some additional words with the exact
match anchor texts
 These types of anchor texts have no any keyword in them.
 Instead of using any keyword, you can use your blog/site URL

4. Off page Factors

5. Strategic Approach
 Look at the competitors backlinks & try to get link for our website from
same source
 Create more of PR & brand citations
 Do have variations in anchor text, Avoid Exact-Match Anchor Text
 De-index poor-content, duplicates and pages that won’t be useful
 Keep track of Number of unique linking root domains to the site/page
 Increase your Social Presence – Google+, Facebook, Twitter, YouTube
etc.
 Embed G+ buttons on projects pages
 keep a balance between do follow and no follow links.
 Make use of disavows tool of Google to remove irrelevant backlinks
 Contents of each Social bookmarking, directory must be unique
 Include The hreflang and canonical tags for multiple domain names for
multiple countries
 Use Canonical Tags inside of the head tag and point to a valid page.
 Add emotions feelings like ‘best’ and ‘worse’ to her blog posts
 Fixing broken links promptly

6. How to find resources
These commands work on either Yahoo or
Microsoft Live Search, linkdomain:domain-to-
check.com site:.edu “resource”
 linkdomain:domain-to-check.com site:.edu
“directory”
 linkdomain:domain-to-check.com site:.edu
“bookmarks”
 linkdomain:domain-to-check.com site:.edu “links”
 linkdomain:domain-to-check.com site:.edu
“favorite”
For Google Try this:
link:sitename.com "link“
link:adglobal360.com “submit“

7. Things to Keep in Mind
 Blog Commenting:
 comment on the same niche blogs
 Comment only on the do-follow blogs
 Do not SPAM and always leave quality comment
 Forum Commenting:
 First of all do not SPAM your forum
 Try to expand your discussion
 Always try to be an active user on the forum
 Try to join only on do-follow forums
 Guest Blogging:
 Write only high quality articles as an guest post
 Beware of sites with low traffic
 Attach your information about yourself to the guest post
 Grammar check is must
 Article Submission:
 Always Share Genuine and Unique Articles Avoid Duplicate content Leave your website link on the documents
you published
 Directory
 Must be human edited and relevant
 Use different anchor texts for backlinks, this will make your backlink profile more natural and safe

8. Website for Citation
Google+ Local AreaConnect HopStop MojoPages
Facebook Foursquare YellowMoxie Bundle
LinkedIn AmericanTowns Phonenumber.com Metromix
Yellowpages.com BizJournals
Best of the Web
Local Yellowbot
Yelp LocalGuides Yellowise Kudzu
Local.com 411.com GetFave ShowMeLocal
WhitePages.com Yellowpages.aol.com Tupalo ChamberofCommerce
Manta Insider Pages ZipLocal LocalPages
SuperPages MagicYellow EZLocal Topix
CitySearch Hotfrog.com CitySquares DexKnows
Patch Mojopages USCIty.net Yellow.com
City-Data Switchboard LocalDatabase BBB.org
MerchantCircle Demandforce Yahoo Local

9. Evaluate Your Backlinks
AHrefs

10. Thanks !