This document summarizes digital, mobile, and social media statistics in India from various sources as of April 2011. It finds that 50% of Indians are under 25, 72% live in rural areas, and mobile penetration exceeds 67% of the population. Internet penetration is lower at around 8% but growing rapidly, especially among younger Indians. Social media use is also increasing, with over 23 million Facebook users, though this is still only about 2% of the population. Mobile phones are the primary access point for many internet activities like videos, games and search.
11. the penetraSon of
mobile phones in
India is more than
50% higher than the
penetraSon of TV
Source: mobile data from Telecom Regulatory Authority of India; TV data extrapolated from growth trends in TAM data as quoted by DeloiJe
12. Indian mobile Indian TV
subscribers:
viewers:
791 vs. 520
million million
Source: mobile data from Telecom Regulatory Authority of India; TV data extrapolated from growth trends in TAM data as quoted by DeloiJe