Google TV combines TV and the web on one platform, creating new opportunities for developers. It allows users to search across live TV and web content using the Quick Search Box. Developers can create web apps and native apps for Google TV that take advantage of its large screen and access to millions of web channels. The Google TV Android SDK will be released in Q2 2011, allowing developers to build apps and games optimized for the 10 foot interface. Google TV has the potential for widespread adoption given that over 1.5 billion people use the internet and around 3/4 of households worldwide have a TV.

1. Google TV: Opportunity for Developers
Shawn Shen, Developer Advocate
Developer Relations
@googletvdev
@sshen

2. Google TV
TV + WEB = OPPORTUNITY
Why Google TV?
What is Google TV?
How Google TV Works?

3. Why Google TV?
User Pain Point #1: What is On?

4. Why Google TV?
User Pain Point #2: Missing Web Content!
Why Small Screen?!

5. Why Google TV?
User Pain Point #3: More!!!
Apps??? Games???

6. Why Google TV? How Big Market?
1.5+ Billion
Internet Users Worldwide
“THE WORLD IN 2009: ICT Facts and Figures”
from International Telecommunication Union
~3/4 Households
Have a TV Worlwide
“THE WORLD IN 2009: ICT Facts and Figures”
from International Telecommunication Union

7. TV + WEB = OPPORTUNITY
Why Google TV?
What is Google TV?
How Google TV Works?

8. What is Google TV?
An innovative new platform that seamlessly combines TV and
the web.

9. Google TV: Android + Chrome
Two proven technologies
Android: many hardwares and apps
Chrome: fastest HTML5 browser
Apps Web

10. Google TV: Chrome + Flash
All of the web
Including
Flash Content

11. Google TV: Quick Search Box
User Pain Point #1: Search
Spend less time searching, and more time watching TV

12. Google TV: The Web = Millions of Channels
User Pain Point #2: All of the Web
google.com/tv/

13. TV + WEB = OPPORTUNITY
Why Google TV?
What is Google TV?
How Google TV Works?

14. Google TV: Web App Publishing
Web site/app
Native apps
Spotlight Live Folder/Gallery
Google TV Market for Apps

15. Google TV: Web App on Big Screen
Small Screen

16. Google TV: Web App in Spotlight
Spotlight: www.google.com/tv/spotlight-gallery.html

17. Google TV: Web UI
Optimize sites for 10 foot UI: e.g. YouTube Leanback

18. Google TV: Native Apps Publishing
Web site/app
Native apps
Spotlight Live Folder/Gallery
Google TV Market for Apps

19. Google TV: Platform for Apps
User Pain Point #3: More Apps

20. Google TV: Platform for Apps
Google TV Android SDK Q2 2011
Google TV Market & Ecosystem

21. Take-away: Opportunity for Developers
Google TV = TV + Web
New Platform
New Opportunity
Web app
Native App

22. Links and Resources
Google TV Spotlight:
http://www.google.com/tv/spotlight-gallery.html
Review our reference documentation:
code.google.com/tv/web/
Join the Google TV Developer's Forum:
code.google.com/tv/web/forum
@googletvdev
Thank you! @sshen
Game Developer Advocate Team:
gamedr@google.com
Ian Ni-Lewis @ilewis_goog