This deck is meant for anyone who wants to help in building Digital Strategy for the organisation. Feel free to contact me @ ssjaini@hotmail.com.

1. DIGITAL STRATEGY
Thriving in Digital World
SAMEER SINGH JAINI

2. DIGITAL STRATEGY
Step 1
Analyze
Digital
Context
Step 2
Visualize
Future
Landscape
Step 5
Execute
and
Measure
Step 4
Align
Digital
Initiatives
Step 3
Create
Digital
Positioning
Feedback loop / Continuous Reassessment

3. STEP 1: ANALYZE DIGITAL CONTEXT
Business
Strategy
Competitive
Positioning
Digital Assets
/ Usage
Digital
Maturity
Stakeholder’s
expectations
Technology
Assessment
Process
Assessment

4. STEP 2: VISUALIZE FUTURE LANDSCAPE
Organization
Evolving Customers
Market Dynamics
• Structure
• Skills
• Culture
• Acquisition
• Service
• Products
• Fintech / Cross Industry Competitors
• Technology innovation

5. STEP 3: CREATE DIGITAL POSITIONING
Digital Leader
New Customer
Segment
New Digital Products
XX% Digital
Acquisition
XX% Cost Reduction
Real-time Analytics &
Decisioning
Unified Customer
Service
90% Self Servicing
Market Recognition

6. STEP 4: ALIGN DIGITAL INITIATIVES
Digitize Customer Journey
Digital Engagement
Digital Acquisition
Unified Service Platform
Digital products
New Customer Segment
Digitize Employee Journey
Unified CRM platform
Process Reassessment & Automation
Tab / Mobility platforms
Collaboration platform
Technology Enablement
Flexible Cloud / Hybrid Infra
ESB / API Enablement
Big Data & Analytics
Inhouse / partner model
Highly secure
Crash Organization Silos and Build Digital Culture
Align Digital Initiative to “Market Positioning”
CollaboratewithFintech
AlignSkilledandAdequateResources
Priotize Strong GovernanceDocument Objectives Sense of Urgency

7. STEP 5: EXECUTE & MEASURE
Governance
Track /
Escalate
Fail fast
Measure
results
Celebrate
Sucess

8. EXAMPLES OF DIGITAL INITIATIVES
Omnichannel
Platform
- Mobile
- Web
- Branch
Lead Management Platforms
- Chat
- Cross-sell
- Up-sell
- New customers
New Digital Product
- 10 second loans
- Online account opening
- ASBA on Mobile
- Acquisition through
Fintech partners
Employee Enablement
- Mobile / Tab based
customer origination
- Training & Demo
- Collaboration
- Near zero manual steps
Big Data & Analytics
platform
- Real time events driven
digital marketing
- Enable fast business
decision
- Analytics based Credit
decision

9. Thank you
SSJAINI@HOTMAIL.COM @SSJAINI 91-7208028354 HTTPS://WWW.LINKEDIN.CO
M/IN/SSJAINI/