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Kool cage
- 5. MAKING IT A GLOBAL BRAND
Koolkage believes in innovation so it has
restructured its process.
Koolcage came up with new Logo & Design.
- 6. BRANDING STRATEGIES
New product portfolio.
Changed the focus from lower end to higher
end.
Global brand visibility.
Tvc, Outdoor advertisement & Print Media.
Improved Communication, relationship with
distributors.
Centralized Marketing strategy
- 14. DISTANCE AND COST
Manufacturing To
Warehouse
Distance
Transportation Cost
Nagpur - Bhiwandi
806km
Rs 33852
Nagpur –Hydrabad
500km
Rs 21000
Nagpur –Jaipur
950km
Rs 40000
- 15. DISTANCE AND COST
Warehouse to Target
Cities
Distance
Cost
Bhiwandi – Mumbai
33km
Rs 1409
Bhiwandi – Pune
154km
Rs 6468
Jaipur – Delhi
272km
Rs 11424
Jaipur – Ahemdabad
680km
Rs 28560
Hydrabad – Chennai
633km
Rs 26586
Hydrabad – Banglore
570km
Rs 23898