Design thinking in agripreneurship

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Describe concept and tools for development of Design Thinking Mindset for the purpose of strengthening R&D in Agripreneurship

Business

Concepts of Design Thinking
in Agri-preneurshipPresentation on 17th August 2020 at ‘Orientation Workshop & Training Programme for ABI Centers
under NAIF Scheme of ICAR’. Online programme conducted by NAARM during 17-19 August 2020.
© Copyright, 2020
SK Soam
ICAR- National Academy of Agricultural Research Management, Hyderabad- 500 030
soam@naarm.org.in

Purpose of DT
Project Design Level: Prepared by SK Soam

Purpose of DT
Project Implementation Level: Model developed by SK
Soam

Idea- Collaborate- More Idea
Revolutionary Research- DT??

Build upon the Idea
Richard Hollins Murray
patented ‘Reflective Glass
Beads’ for Advertisement
signs- 1927
Percy Shaw patented
‘Reflecting Road Studs-
Cats Eye’- 1935. Made a
company
What kind of R&D is this?
Incremental/ Radical/
Revolutionary

Collaborations
Brainstorming and Mind Mapping

Apply to a Context
Systems Thinking
https://www.dougengelbart.org/content/view/378/000/

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Design thinking in agripreneurship

1. Concepts of Design Thinking in Agri-preneurshipPresentation on 17th August 2020 at ‘Orientation Workshop & Training Programme for ABI Centers under NAIF Scheme of ICAR’. Online programme conducted by NAARM during 17-19 August 2020. © Copyright, 2020 SK Soam ICAR- National Academy of Agricultural Research Management, Hyderabad- 500 030 soam@naarm.org.in

2. What is the Perspective in DT?

3. What is important in DT?

4. Purpose of DT Project Design Level: Prepared by SK Soam

5. Purpose of DT Project Implementation Level: Model developed by SK Soam

6. Idea- Collaborate- More Idea Revolutionary Research- DT??

7. Idea Implementation: 80/20 Policy

8. Build upon the Idea Richard Hollins Murray patented ‘Reflective Glass Beads’ for Advertisement signs- 1927 Percy Shaw patented ‘Reflecting Road Studs- Cats Eye’- 1935. Made a company What kind of R&D is this? Incremental/ Radical/ Revolutionary

10. R&D with Empathy

11. Prototyping Drawing/ Model/Rich Picture

12. Advantages of Prototyping

13. Collaborations Brainstorming and Mind Mapping

14. Clients Need Analysis

15. CNA- Model by SK Soam

16.

17. Way-to-Grow Matrix

18. Value- Proposition Canvas

19. Prioritize

20. Apply to a Context Systems Thinking https://www.dougengelbart.org/content/view/378/000/