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Similaire à Building and getting traction for your startup's website (20)
Building and getting traction for your startup's website
- 1. The making of
Seattle Tech Startups
March 10, 2009
Sergei Sokolenko
@ssokolenko,
ssokolenko@cuesense.com
- 4. Avalanche of shared content
High Volume
Avid users of social networks
are facing an avalanche of
tweets, bookmarks, opinions,
and photos shared by friends
Low Relevance
Most tweets are blather about
dinner choices or airport delays
Accelerated Trend
Problem will only get worse
with users sharing more of
their activities and social graph
getting denser
Image credit homeboyski.com
Copyright © Cuesense
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- 5. Cuesense Solution
… giving users control over their social feeds,
Cuesense finds the most topical, trendiest
saving time, discovering hidden trends.
content and excels in its visual presentation …
Cuesense Zeitgeist
Browser Add-in Mobile
Trends
Social
Graph
Deep
Content
Analysis
Copyright © Cuesense
5
- 6. What I learned from launching Cuesense
Find THE customer pain
Asking for Share of Time
Asking for Share of Wallet
Image credits: www.jwodcatalog.com, thehealthylivinglounge.com,
opensourcephoto.net, www.textually.org Copyright © Cuesense
6
- 7. Competing for share of time
Monthly Usage of Top 20 Sites
Source: comScore, Segment Metrix, Geography: US Visitors, January 2009, Segment: Heavy Internet Users
Copyright © Cuesense
7
- 8. What I learned from launching Cuesense
Find THE customer pain Get Traction
Legwork for initial traction
Asking for Share of Time
Asking for Share of Wallet Scaling with SEO or Paid Traffic
Viral as a bonus
Image credits: www.jwodcatalog.com, thehealthylivinglounge.com,
opensourcephoto.net, www.textually.org Copyright © Cuesense
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- 9. Getting initial traction
Web 2.0 app directories Local Startup Meetups Feedback
feedmyapp.com Hops and Chops, Uservoice.com
hopsandchops.com
momb.socio-kybernetics.net Getsatisfaction.com
StartPad Weekly BrownBag
www.listio.com PR Wires
Seattle Tech Startups Meetup,
springwise.com
PRnewswire.com
seattletechstartups.com
appscout.com PRWeb.com
Open Coffee at Louisa's ,
go2web20.net
Your Blog
asack.typepad.com
programmableweb.com
SEO
Saturday House Giraffe Labs,
www.dmoz.org
saturdayhouse.org Community
www.makeuseof.com
seattlelunch20.wetpaint.com Twitter
www.allthingsweb2.com
seattle.startupdrinks.com Facebook group
swazitools.slinkset.com
TechFoam
Twitter app directories
Event Guides
twitdom.com/submit
seattle.garysguide.org
www.twapps.com
seattle20.com
twitstat.com
npost.com
twitter.pbwiki.com
barcamp.org
www.twittown.com
Biznik.com
Bookmarking sites
mitwa.org
stumbleupon.com
digg.com
twine.com
delicious.com
Copyright © Cuesense
9
- 10. Large-scale traction
Fastest-growing websites, Jan 2008 to Jan 2009
Source: comScore, Media Metrix, Geography: US Visitors, Sites with 10k+ visitors in Jan 2008
Copyright © Cuesense
10
- 14. It’s your turn now
Find THE customer pain Get Traction
@ssokolenko Legwork for initial traction
Asking for Share of Time
Asking for Share of Wallet
Scaling with SEO or Paid Traffic
Image credits: www.jwodcatalog.com, thehealthylivinglounge.com,
opensourcephoto.net, www.textually.org Copyright © Cuesense
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