1) The document discusses Sat3Play, a new platform from Newtec that provides broadband internet, video/audio content delivery, and value-added services over satellite. 2) Sat3Play aims to overcome key challenges for satellite broadband like ease of use, equipment price, space segment efficiency, and delivering a true broadband experience. It uses a small dish, interactive LNB, and plug-and-play IP modem for simple self-installation by users. 3) Newtec's technologies like TCP acceleration, compression, and pre-fetching improve the user experience and space segment efficiency. A reference customer case discusses SES ASTRA using Sat3Play for their ASTRA2Connect wholesale broadband satellite service

1. Professional Equipment
Broadband Systems
IP Software
IP sem complexidade
SSPI VSAT Day
May 2008
Bart Van Utterbeeck – Diretor de Vendas América Latina
bvu@newtec.eu
™

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Agenda
• About Newtec
• The market place
• What is Sat3Play ?
• Key challenges overcome
• Go to market strategy
• Closure

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The Newtec Group at a glance
A European market leader
Created in 1985 in Belgium
Entirely dedicated to Satellite Communications
International group of 9 companies in 8 countries
Fully private owned company
More than 250 people
Rapidly growing

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An international presence

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A full range of products
Professional
Equipment
Broadband
Systems
IP software
Azimuth Horizon Sat3Play Menos
High speed
modulators
Elevation
High speed
demodulators
High speed
modems
Data processing
units
Frequency
Converters
Combiners
Transceivers for
mobile & terrestrial TV
Medium speed
IP Modems
OEM (de)mod
board
Switches
Matrices
Tellitec
TelliNet
TelliCast
TelliShapePEP applicances
IP
receivers

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Statement
“Broadband connections are a pre-
requisite for eBusiness, growth and
jobs throughout the economy. They
must not be limited to the big
cities.”
Vivian Reding
EU Commissioner for the Information
Society and Media

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Source: IIASA ERD Project. http://www.iiasa.ac.at/Research/ERD/DB/mapdb/map_9.htm

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Source: http://soils.usda.gov/use/worldsoils/mapindex/popden.html

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Sat3Play,
the Multimedia Enabled Platform over satellite
- Sat3Play provides today the user with Internet access and VoIP
- Sat3Play can provide the end user with video/audio content delivery
- Value added services, such as pay TV, COD or IPTV will be easily
deployed on the same infrastructure.
Sat3Play™ Concept

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What is Sat3Play?
79cm dish
interactive LNB
IP modem

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Key challenges overcome
Even with high potential, traps are there…
Ease of use
End-user equipment price
Space segment efficiency
True broadband experience

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Key challenges overcome
Ease of use
End-user equipment price

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Low cost End-user equipment
The Sat3Play IP modem is equipped
with an Ethernet interface and
therefore can be connected to a
standalone PC or a router (Plug & Play,
modem acts as a DHCP server)
The installation of the
end user equipment is as
easy as the installation of
a standard TV satellite
dish with a TV set-top
box Transmit & Receive
79/120cm dish
interactive LNB
IP modem

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– Easy antenna pointing with a low cost pointing
assistance tool, that permits the end-user to perform
a fast & correct terminal installation
– Point&Play brings:
• Correct satellite identification
• Satellite signal quality feedback
• Correct Satellite lock feedback
– Shipped with each terminal
Auto-direct
to web GUI
Start pointing
using assistance tool
End-user confirms
end of pointing
End-user
is notified of “lock”
Install IP modem
and start browser
Start surfing
START FINISH

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Self-install drives new business models
End-user buys
terminal at shop
Install and go-online
with minimum SLA
On-line Contract
with end-user
Start surfingAutomation
Retail
Automated
provisoning
Automated
Contract with end-user
via the e-commerce website
Logistics Install and use
E-commerce

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Total end-user investment model

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Satellite Access Provider:
• Provision and operations of
the infrastructure:
– satellite capacity,
– DVB/IP Internet platform,
– uplink services,
– Internet backbone
connectivity,
– end user registration-and
activation infrastructure.
• 2nd level technical help
desk
Tasks of the Wholesaler:
• „Branding“of the services
towards residential end-user
market
• Service marketing & sales
• Operations of an online shop to
sell the service
• 1st level end-user help desk
• End-user registration, service
activation and billing
• Purchase, provisioning and
logistics for the end-user
equipment (CPE)
• End-user support for CPE
installation
• No infrastructure
investment required!
Go To Market – Wholesale Business model

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Key challenges overcome
Space segment efficiency
True broadband experience

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TCP Acceleration
HTTP, SMB, POP3
Acceleration
Compression
Encryption
Traffic Shaping
Service Prioritization
Bandwidth and QoS
Management
TelliNet/TelliShape for Internet Services
Improving the IP performance

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Compression of data
• HTTP, plain FTP, file-sharing (P2P) traffic, e-mail (IMAP,
POP), messenger traffic (MSN, Google Talk, Yahoo
Messenger, ...) can be compressed and gives on
average 30% compression ratio’s.

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Acceleration of TCP traffic:
Enhanced TCP 25 MByte
Download Time (in seconds)TCPETCP
• even without Compression
• one second round-trip-time
• 8 MBit/s forward link
Data Volume on Return Link (in kBytes)
TCPETCP
2.4.2
ETCP
2.4.4
640
244
- 96,2 %
- 99,4 %
27.5
- 92,3 %
358

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Pre-fetching and Caching
Next to acceleration further efficiency
improvement for HTTP traffic Web
browsing:
• Pre-fetching
All objects within a particular URL within a page
are collected at the hub side and immediately sent
to the terminal
• DNS-caching
Both at the hub side and in the IP Modem, DNS
caching is provided

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Pre-fetchingandCaching
FirstLoad26Pages
First Load of 26 complex HTTP pages
Simulated 500ms x 2-way
1,5 Mbit/s 2-way uncongested
TelliNet 2.4.2/4 HTTP+TCP Enh. UDP, compr.
Without TelliNet extended client caching!
IE 6.0 HTTP 1.1
TCP2.4.22.4.4
899
278
212
-69,1%
-74,4%
TCP2.4.22.4.4
741
192
304
-59%
-74%
CumulatedDataVolumeonReturnLink(kBytes)
CumulatedLoadTime(inseconds)

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Customer Reference Case : SES ASTRA
• A pillar of SES, along with SES NEW
SKIES and SES AMERICOM
• Operator of the leading DTH
broadcast satellite system in Europe
• 330 employees from 24 different
countries
• Headquarters in Luxembourg, 8
affiliate offices in Europe & Africa
• 12 ASTRA and 2 SIRIUS satellites
over Europe, 3 new satellites under
procurement
• More than 2,000 TV, radio and
Interactive channels available
• 109 million total households receive
programming from
the ASTRA satellites
ASTRA 2006 Financials
• Revenues: 895.6 MEUR, representing
same scope growth of 11%
• EBITDA: 661.0 MEUR
• Backlog at 31 Dec 2006: 4.2 BEUR
• ASTRA segment infrastructure
revenues 783.7 MEUR with industry-
leading EBITDA margin
• Service availability far beyond
99.99%, leading the industry

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Customer Reference Case : SES ASTRA
• ASTRA2Connect service
– Wholesale service to ISP’s,
telco’s and broadband operators
– German and European markets
– Flat monthly service fee
– Always-on service including
unlimited volume consumption
– Low-cost end-user equipment
• standard 79 cm satellite
antenna,
• interactive LNB,
• satellite modem
– Plug & play antenna installation
• Unique Do-It-Yourself
installation capability
– “Triple play”capabilities
• Internet, TV, VoIP
Image in courtesy of SES

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