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LINKING ON STEROIDS
            Link typology and topology
http://www2.hawaii.edu/~jacso/conferences.htm (1)

                 Dr. Péter Jacsó
           Professor, University of Hawaii

             San Francisco June 2, 2004
             Annual Meeting of the
         Society for Scholarly Publishing




                         PowerPoint
                         Judit Tiszai
LINKS & DEEP THOUGHTS
• “All the world’s a stage” - All the WWW is a linkfest
• “Money makes the world go round”
• Links make the money flow and the world go faster
• Mo’ links mo’ better, mo’ faster? – scamsters’ heaven
• “Not all that shines is gold” – not all that blue is link
• Most scholarly publishers, I/A, aggregator services
  learned much from e-commerce linking, but …
• …diagnosis: from link-anorexia to link-obesity
• The good, the bad, the ugly and the dysfunctional


                                                              Jacsó
What Amazon et al. taught us

Model for rusty library OPACs in browsing,
searching, + LINKING for
• reviews from quality sources
• publisher blurbs, synopses
• sales ranking, bestseller-lists
• TOCs, BoB indexes, LiB, SiB, first chapters
• other works - by AU, by genre, subject
• price comparison/alternatives (doc delivery, anyone?)
• aggregate review consensus sites (MetaCritic, RT)

                                                          Jacsó
ACM example




              Jacsó
Optional Detours
Examples for linking on steroids at




                                      Jacsó
THE BEST & THE REST

    free/subscribed bib-cits, abstract, FT databases
         OAI pre-, re-, e-print & publishers’ archives, Scirus
•    cited, citing, related items, citation analysis in
          Scitation, arXiv, CiteSeer, CiteBase, ParaCite
          WoS & beyond CSA, EBSCO, Scopus
•     journal coverage in Jake, Ulrich’s, Ebsco TSD –caution
•     download top lists (Annual Reviews, Elsevier CS, etc.)
•     WorldCat member libraries holding stats
•     JCR ranking WITHIN category
•     Still – some remain linkless and clueless

                                                                 Jacsó
SCHOLARLY LINKS

  Linking ≈ citing - refs/cites are THE primary links
• User experience is very much database & host-dependent
• PsycARTICLES – CSA, Ebsco, OCLC, Ovid, Dialog
• Essential, useful & blah links – healthy mix
• Take user to citing/cited/related items (bibcit, abstract, FT)
• Give clue to user about impact of item/journal
• Take user to other works - by AU, by DE, in JN
• Maybe take user to journal/publisher site, e-mail
• Unforgiving syntax rules due to link resolving by SW

                                                               Jacsó
LINK TYPES by purpose

• Primary functional link (FT)
• Secondary functional link (abstract)
• Tertiary functional link (bibcit)
• Primary enhancer link (citing/cited by)
• Secondary enhancer link (indirect clout indicator)
• Blarney, baloney, eyewash links
• Yes, I know: different folks, different strokes
• Room amenity: T-1 connection vs. ironing board
                                                       Jacsó
LINK TYPES by vitality

missing link


still-born link    + the in-betweens
                      - aDOA
rusting link
                      - resuscitable
                      - dormant
dead link


robust link


link on steroids
                                       Jacsó
LINK TYPES by domain

• Intra-document link
• Intra- database link
• Inter-document link (within db/archive)
• Inter-database link (within host)
• Inter-database (within host, subscription dependent)
• Inter-host link (subscription-dependent)
• Inter-host link (partially subscription dependent)
• Inter-host link (partially open access)
• Inter-host link (completely open access)

                                                         Jacsó
Databases - Links




                    Jacsó
LINK TYPES - by linking tools

• DOI, OpenURL, PURL, PII, SICI, BICI, ISBN
• Bookmarklets/Favelets – Javascript snippets
• Fee-based LinkResolvers, Home-made utilities
• TinyURL, Short link, Average Link, ALA link


   http://www.ala.org/Content/NavigationMenu/Contacts_and_
   Questions/FAQ4/FAQ.htm




   http://www.ala.org/ala/contacts/alafaq/faq.htm
                                                             Jacsó
CHAIN TYPES




              Jacsó
LINK WILLINGNESS / LINK READINESS



     How many it takes to tango?




How many it takes to simply link?



                                2


                                         Jacsó
LINK WILLINGNESS / LINK READINESS

   How many it takes to power link?

                 Publishers




   Authors           4         Aggregators




                  Users


                                             Jacsó
LINK WILLINGNESS / LINK READINESS

How many it takes to link on steroids?




               4+n




                                         Jacsó
# 1 Scenario
The conservative, linkless record




                                    Jacsó
Bare minimum record in native PubMed but there
       are more links than meet the eye




                                                 Jacsó
which shows an other directly related record




                                               Jacsó
This is the other commentary on Adair and Vohra's article




                                                        Jacsó
Related articles listing is triggered by a small javascript-
                      link on PubMed
         Links to subject-wise related records




                                                           Jacsó
Link to Ovid is chosen (if you subscribe)




                                            Jacsó
Finds the full
    record in
 Journals@Ovid
   Nice intra-record
links and option links




                   Jacsó
but having
only
navigational
links (except
for the link
to an open
access
journal
Current
Research in
Social
Psychology
(CRISP) is
not enough)


        Jacsó
You may continue in Ovid to explore other articles
                on self-citation




                                                     Jacsó
and find 43, many of them ALSO available as open
access journals in case you don’t subscribe to all J




                                                       Jacsó
which is easy to Google even without guidance, and
                the link will take you




                                                     Jacsó
to PMC with a link to FT …




                             Jacsó
… of the article which has many extra link options
          (alert request, insta-comment)




                                                     Jacsó
and you can make a search in CMAJ on the broader topic




                                                         Jacsó
finding an article by Garfield with cited/citing
            references, of course




                                                   Jacsó
most of which are hotlinked not just listed




                                              Jacsó
and the citing ones has links to many open access articles




                                                         Jacsó
except for AJR and JCP which, however, offer the article
     for $8 (try this with your Doc Delivery agency)




                                                       Jacsó
Who Does What?
• Author: explores literature/decides target links -
  can be limited due to modest access
• Referee: approves/disapproves links - can be less
  or more limited than author
• Publisher: decides linking tool, format, style
• Aggregator: ignores, implements existing links &
  creates additional links
• User: activates and (re-) creates links
      Subscription-based vs. toll free target
      Link-resolver endowed vs. pedestrian users

                                                       Jacsó
# 2 scenario
If you start in H.W. Wilson’s OmniFile
        and General Science FT




                                         Jacsó
you get the traditional I/A record with jumpstart link
    for AU, SU, and ToC search and then some




                                                         Jacsó
this is a jumpstart subject search using the
hotlinked Citation analysis descriptor




but you change your mind and want to explore the
WilsonLinks




                                                   Jacsó
which can run your
query in paid and open
access sources for the
item using the title field
(more or less)

Say, you want to try
EBSCO ASP




                         Jacsó
It does not have FT for the Anseel article
  but it has LINKS to 9 cited references




                                             Jacsó
so you look at the record and find a link to your library




                                                        Jacsó
which shows that the 2004 January issue is in - but in Hilo




                                                      Try
                                                     this?

                                                              Jacsó
You are not authorized . You store it in your mind for later check-out




                                                                    Jacsó
Return to the EBSCO record to display the cited references
             Notice link to Nature article in FT
         spot most cited item (#5) by Gottfredson




                                                             Jacsó
You look up the 6 related items which cite Gottfredson in
                 Anseel’s cited references
You spot an article which has 216 cited references, another
  which was cited 5 times (in journals covered by ASP)




                                                              Jacsó
you glance at the one cited 5 times, but don’t click




                                                       Jacsó
rather step back to look at the FT version of the Nature
                         article




                                                           Jacsó
in all its glory




                   Jacsó
Then you remember that you do have access to PsycARTICLES as a
         spoiled reviewer, both from OCLC and from CSA.
  OCLC shows links to two FT formats, and the record is smartly
  enhanced by WorldCat's information about how many member
      libraries (2,161) has or had subscription to the journal.




                                                             Jacsó
While you are at OCLC you look up in WorldCat the journal’s standing
 among the psychology periodicals held by OCLC member libraries.
        You find that it is the top ranked journal in its league




                                                                   Jacsó
then you switch over smoothly to CSA
Select both PsycINFO and PsycARTICLES and type the query (poor you)




                                                               Jacsó
It links to both a HTML and PDF version. Some of the cited references also have
 full-text links (of APA journals) and abstract links (to PsycINFO records). They
              also link to and show cited by figures (within PsycINFO).



                                                                      You don't
                                                                      understand
                                                                      why the first
                                                                      cited item
                                                                      (Adair) does
                                                                      not have full
                                                                      text and
                                                                      cited by
                                                                      value.
                                                                      Notice this
                                                                      cited by
                                                                      value




                                                                              Jacsó
Because APA gave it a wrong title, explosion knowledge not explosion
  of knowledge. Not even CSA's smart parser can make the match.
Getting suspicious,
you check the
Gottfredson citation
and realize that its
publication year is
1995 instead of 1978,
and know that such
sloppiness by APA
will cause problem
even if the date is
correct in the
original article, as
well as in PsycINFO
(that's why it did
have "cited by"
data).
The metadata is
wrong "only" in
PsycARTICLES.

                Jacsó
In Dialog’s
implementation
of PsycINFO you
don’t need to
worry about the
typos in the
year, the title,
and about their
consequences
on the links –
‘cause Dialog
has no intra-
database links,
let alone
interdatabase
links (to ISI
databases, for
example, which
are also hosted
by Dialog)
           Jacsó
This citation mystery whetted your appetite for checking out the Web
  of Science (WoS) of ISI to see its cited and citing data. The cited
                       number is familiar ….




       Link buttons




                                                                    Jacsó
…. And the details rhyme with what you saw before. Six of them have
 links to the records in WoS. And when you click on the link to see
                       Gottfredson citedness …




                                                                  Jacsó
the citedness figure is much higher than in ASP or PsycINFO,
because ISI's breadth of citation indexing is much broader and wider




                                                                  Jacsó
While in WoS you take a cursory look at the PsycINFO implementation in
WoS as it is only a quick link away, then you go to the link to look up the
  standing of American Psychologist in the Journal Citation Reports,




                                                                       Jacsó
and click on the JCR link button         to find out what is the
            impact factor of American Psychologist




                                                                   Jacsó
even though you have access only to an earlier edition, the link to its 5-
                        year citation trends




                                                                       Jacsó
It Is quite telling in and by itself
but the Impact Factor is put in the best perspective when you see how it
  stands among the 105 journals in the same JCR category of General
   Psychology, at a very close second behind Psychological Bulletin




                                                                    Jacsó
Optional Detour
Examples for lack of linking




                               Jacsó
Who Does What?

• Who spoils the links? – Most of us some of the time
• Who should mend the fences? - All of us, all the time
• How do you keep your links together for good? - DOI
• How can you mend a broken link? - Ask Al Green




                                                          Jacsó
WHO




      Jacsó

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159 jacso linking

  • 1. LINKING ON STEROIDS Link typology and topology http://www2.hawaii.edu/~jacso/conferences.htm (1) Dr. Péter Jacsó Professor, University of Hawaii San Francisco June 2, 2004 Annual Meeting of the Society for Scholarly Publishing PowerPoint Judit Tiszai
  • 2. LINKS & DEEP THOUGHTS • “All the world’s a stage” - All the WWW is a linkfest • “Money makes the world go round” • Links make the money flow and the world go faster • Mo’ links mo’ better, mo’ faster? – scamsters’ heaven • “Not all that shines is gold” – not all that blue is link • Most scholarly publishers, I/A, aggregator services learned much from e-commerce linking, but … • …diagnosis: from link-anorexia to link-obesity • The good, the bad, the ugly and the dysfunctional Jacsó
  • 3. What Amazon et al. taught us Model for rusty library OPACs in browsing, searching, + LINKING for • reviews from quality sources • publisher blurbs, synopses • sales ranking, bestseller-lists • TOCs, BoB indexes, LiB, SiB, first chapters • other works - by AU, by genre, subject • price comparison/alternatives (doc delivery, anyone?) • aggregate review consensus sites (MetaCritic, RT) Jacsó
  • 4. ACM example Jacsó
  • 5. Optional Detours Examples for linking on steroids at Jacsó
  • 6. THE BEST & THE REST free/subscribed bib-cits, abstract, FT databases OAI pre-, re-, e-print & publishers’ archives, Scirus • cited, citing, related items, citation analysis in Scitation, arXiv, CiteSeer, CiteBase, ParaCite WoS & beyond CSA, EBSCO, Scopus • journal coverage in Jake, Ulrich’s, Ebsco TSD –caution • download top lists (Annual Reviews, Elsevier CS, etc.) • WorldCat member libraries holding stats • JCR ranking WITHIN category • Still – some remain linkless and clueless Jacsó
  • 7. SCHOLARLY LINKS Linking ≈ citing - refs/cites are THE primary links • User experience is very much database & host-dependent • PsycARTICLES – CSA, Ebsco, OCLC, Ovid, Dialog • Essential, useful & blah links – healthy mix • Take user to citing/cited/related items (bibcit, abstract, FT) • Give clue to user about impact of item/journal • Take user to other works - by AU, by DE, in JN • Maybe take user to journal/publisher site, e-mail • Unforgiving syntax rules due to link resolving by SW Jacsó
  • 8. LINK TYPES by purpose • Primary functional link (FT) • Secondary functional link (abstract) • Tertiary functional link (bibcit) • Primary enhancer link (citing/cited by) • Secondary enhancer link (indirect clout indicator) • Blarney, baloney, eyewash links • Yes, I know: different folks, different strokes • Room amenity: T-1 connection vs. ironing board Jacsó
  • 9. LINK TYPES by vitality missing link still-born link + the in-betweens - aDOA rusting link - resuscitable - dormant dead link robust link link on steroids Jacsó
  • 10. LINK TYPES by domain • Intra-document link • Intra- database link • Inter-document link (within db/archive) • Inter-database link (within host) • Inter-database (within host, subscription dependent) • Inter-host link (subscription-dependent) • Inter-host link (partially subscription dependent) • Inter-host link (partially open access) • Inter-host link (completely open access) Jacsó
  • 12. LINK TYPES - by linking tools • DOI, OpenURL, PURL, PII, SICI, BICI, ISBN • Bookmarklets/Favelets – Javascript snippets • Fee-based LinkResolvers, Home-made utilities • TinyURL, Short link, Average Link, ALA link http://www.ala.org/Content/NavigationMenu/Contacts_and_ Questions/FAQ4/FAQ.htm http://www.ala.org/ala/contacts/alafaq/faq.htm Jacsó
  • 13. CHAIN TYPES Jacsó
  • 14. LINK WILLINGNESS / LINK READINESS How many it takes to tango? How many it takes to simply link? 2 Jacsó
  • 15. LINK WILLINGNESS / LINK READINESS How many it takes to power link? Publishers Authors 4 Aggregators Users Jacsó
  • 16. LINK WILLINGNESS / LINK READINESS How many it takes to link on steroids? 4+n Jacsó
  • 17. # 1 Scenario The conservative, linkless record Jacsó
  • 18. Bare minimum record in native PubMed but there are more links than meet the eye Jacsó
  • 19. which shows an other directly related record Jacsó
  • 20. This is the other commentary on Adair and Vohra's article Jacsó
  • 21. Related articles listing is triggered by a small javascript- link on PubMed Links to subject-wise related records Jacsó
  • 22. Link to Ovid is chosen (if you subscribe) Jacsó
  • 23. Finds the full record in Journals@Ovid Nice intra-record links and option links Jacsó
  • 24. but having only navigational links (except for the link to an open access journal Current Research in Social Psychology (CRISP) is not enough) Jacsó
  • 25. You may continue in Ovid to explore other articles on self-citation Jacsó
  • 26. and find 43, many of them ALSO available as open access journals in case you don’t subscribe to all J Jacsó
  • 27. which is easy to Google even without guidance, and the link will take you Jacsó
  • 28. to PMC with a link to FT … Jacsó
  • 29. … of the article which has many extra link options (alert request, insta-comment) Jacsó
  • 30. and you can make a search in CMAJ on the broader topic Jacsó
  • 31. finding an article by Garfield with cited/citing references, of course Jacsó
  • 32. most of which are hotlinked not just listed Jacsó
  • 33. and the citing ones has links to many open access articles Jacsó
  • 34. except for AJR and JCP which, however, offer the article for $8 (try this with your Doc Delivery agency) Jacsó
  • 35. Who Does What? • Author: explores literature/decides target links - can be limited due to modest access • Referee: approves/disapproves links - can be less or more limited than author • Publisher: decides linking tool, format, style • Aggregator: ignores, implements existing links & creates additional links • User: activates and (re-) creates links Subscription-based vs. toll free target Link-resolver endowed vs. pedestrian users Jacsó
  • 36. # 2 scenario If you start in H.W. Wilson’s OmniFile and General Science FT Jacsó
  • 37. you get the traditional I/A record with jumpstart link for AU, SU, and ToC search and then some Jacsó
  • 38. this is a jumpstart subject search using the hotlinked Citation analysis descriptor but you change your mind and want to explore the WilsonLinks Jacsó
  • 39. which can run your query in paid and open access sources for the item using the title field (more or less) Say, you want to try EBSCO ASP Jacsó
  • 40. It does not have FT for the Anseel article but it has LINKS to 9 cited references Jacsó
  • 41. so you look at the record and find a link to your library Jacsó
  • 42. which shows that the 2004 January issue is in - but in Hilo Try this? Jacsó
  • 43. You are not authorized . You store it in your mind for later check-out Jacsó
  • 44. Return to the EBSCO record to display the cited references Notice link to Nature article in FT spot most cited item (#5) by Gottfredson Jacsó
  • 45. You look up the 6 related items which cite Gottfredson in Anseel’s cited references You spot an article which has 216 cited references, another which was cited 5 times (in journals covered by ASP) Jacsó
  • 46. you glance at the one cited 5 times, but don’t click Jacsó
  • 47. rather step back to look at the FT version of the Nature article Jacsó
  • 48. in all its glory Jacsó
  • 49. Then you remember that you do have access to PsycARTICLES as a spoiled reviewer, both from OCLC and from CSA. OCLC shows links to two FT formats, and the record is smartly enhanced by WorldCat's information about how many member libraries (2,161) has or had subscription to the journal. Jacsó
  • 50. While you are at OCLC you look up in WorldCat the journal’s standing among the psychology periodicals held by OCLC member libraries. You find that it is the top ranked journal in its league Jacsó
  • 51. then you switch over smoothly to CSA Select both PsycINFO and PsycARTICLES and type the query (poor you) Jacsó
  • 52. It links to both a HTML and PDF version. Some of the cited references also have full-text links (of APA journals) and abstract links (to PsycINFO records). They also link to and show cited by figures (within PsycINFO). You don't understand why the first cited item (Adair) does not have full text and cited by value. Notice this cited by value Jacsó
  • 53. Because APA gave it a wrong title, explosion knowledge not explosion of knowledge. Not even CSA's smart parser can make the match.
  • 54. Getting suspicious, you check the Gottfredson citation and realize that its publication year is 1995 instead of 1978, and know that such sloppiness by APA will cause problem even if the date is correct in the original article, as well as in PsycINFO (that's why it did have "cited by" data). The metadata is wrong "only" in PsycARTICLES. Jacsó
  • 55. In Dialog’s implementation of PsycINFO you don’t need to worry about the typos in the year, the title, and about their consequences on the links – ‘cause Dialog has no intra- database links, let alone interdatabase links (to ISI databases, for example, which are also hosted by Dialog) Jacsó
  • 56. This citation mystery whetted your appetite for checking out the Web of Science (WoS) of ISI to see its cited and citing data. The cited number is familiar …. Link buttons Jacsó
  • 57. …. And the details rhyme with what you saw before. Six of them have links to the records in WoS. And when you click on the link to see Gottfredson citedness … Jacsó
  • 58. the citedness figure is much higher than in ASP or PsycINFO, because ISI's breadth of citation indexing is much broader and wider Jacsó
  • 59. While in WoS you take a cursory look at the PsycINFO implementation in WoS as it is only a quick link away, then you go to the link to look up the standing of American Psychologist in the Journal Citation Reports, Jacsó
  • 60. and click on the JCR link button to find out what is the impact factor of American Psychologist Jacsó
  • 61. even though you have access only to an earlier edition, the link to its 5- year citation trends Jacsó
  • 62. It Is quite telling in and by itself
  • 63. but the Impact Factor is put in the best perspective when you see how it stands among the 105 journals in the same JCR category of General Psychology, at a very close second behind Psychological Bulletin Jacsó
  • 64. Optional Detour Examples for lack of linking Jacsó
  • 65. Who Does What? • Who spoils the links? – Most of us some of the time • Who should mend the fences? - All of us, all the time • How do you keep your links together for good? - DOI • How can you mend a broken link? - Ask Al Green Jacsó
  • 66. WHO Jacsó