1. CHEST CHINA Case Study
Wendy Wu
Business Development Director
Everwell Corporation
wendywu@chestjournal.org.cn
2. Why Publish Chinese Version
of CHEST?
• China’s fast economic growth
- placing increased demands by healthcare providers
to improve the quality of healthcare services
delivered.
• Eager to access most updated medical information
by doctors
• More easy to comprehend in Chinese
• Great desire to publish in English journals
• CHEST is a top clinical journal in respiratory field,
and no translational journal in this field in China
3. About Everwell
• Everwell is a information service company, providing medical
information services to Chinese medical and pharmaceutical
professionals.
• Established in 2001, Everwell has developed an in-depth
understanding of Chinese medical and pharmaceutical
professionals’ needs.
• Close working relationships with key medical organizations &
associations, hospitals and medical libraries, enabling us to
build a nationwide medical end user database.
• All our staffs are English-speaking graduates with medical
backgrounds and working experiences.
4. About Everwell
Everwell Products:
- Medical Newsletters
- Chinese versions medical journal publications
Chest China
Pediatrics China
- Chinese version of book publications
- Writing and Publication Workshops
- CME programs
- Professional Medical and Pharmaceutical
Translations
5. Everwell Solution of CHEST
Chinese Version
• Entry into a new, large market in China
• Localization high quality service
• Distribution
• Copyright protection
• Advertising support
• Reader insights & audits
6. CHEST CHINA Format
• Chinese version features articles selected from
the English version of CHEST
• Translated into the local language
• Editorials appear from time to time, at the
discretion of the local editorial board.
• The costs are underwritten by local
pharmaceutical industry and the issues are
distributed widely throughout the countries.
7. Fact Sheet
• Launched in May, 2004
• Monthly publication, with 80-page each issue, 8-
10 full text articles, 25-30 abstracts
• Circulation: 8000
• Distribution: covers 32 provinces and every city
in China
• Website: www.chestjournal.org.cn
2006 CMA journal survey: CHEST CHINA
lists as No. 2 in respiratory journals.
11. Key Components for
CHEST CHINA
• Editorial Board
• Translation Quality Control
• Reader insights & audits
Know who the readers are
What the readers are most interested
in
Things to do to improve CHEST CHINA
12. Editorial Board
• Led by Editor-in-Chief: Prof. Zhong, Nan Shan
(Chairman, Chinese Medical Association)
• Editorial Board Members: consist of 36 eminent
chest medicine physicians and medical scientists
• Annual Editorial Board Meeting
• EB select the most appropriate articles for Chinese
readers
• EB translate the articles into Chinese
• Write editorials on selected articles
14. Translation Quality Control
Translation team
• 180 free-lancer translators
• Have subspecialties on chest medicine
• Internal translation quality rating system
• Reviewed by Editorial Board members
Translation Guideline
• Set up a translation Guideline
• Publish key-word translations every year on
CHEST CHINA
15. Reader insights & audits
• Distributed to target readers
11,009 physicians with 5-year working
experience on chest medicine
12,318 physicians with less than 5-year working
experience on chest medicine
386 University libraries, School of Medicine
17,092 hospitals
• Information providers: 350
• Annual readers’ survey
16. 2006 Reader Survey
• 781 readers participated the
survey
• 35% Chief doctors, 31% deputy
chief doctors, 28% Doctor-in-
Charge, 5% residents, and 1%
others
• Respiratory physicians 92%,
Cardiosurgeon 3%, Cardiologist
2%
• 32% from East, 22% from North,
15% from South, 12% from West,
10% North West, 9% from North
East
17. 2006 Readers’ Survey
• 65% rated translation quality as excellent, 33% rated as
good;
• 96% likes the new cover page and layout
• The most popular columns are original research (66%)
and postgraduate corner (64%)
Comments & Suggestions:
• Publish Chinese original papers on CHEST CHINA ???
• Increase the volume of each issue
• Provide full-text services for interested articles
• Help to publish papers on CHEST English version ???
18. Help to Promote ACCP
• Most Chinese chest physicians learn
ACCP from CHEST CHINA
• Grow ACCP membership in China
• Grow annual conference participation
• Writing and Publishing Workshops
22. Writing and Publishing
Workshops
Enablers/ barriers to submissions from China
• 95% doctors agree publishing in foreign scholarly journals beneficial to
their academic careers in China
• Yet only 20% submitted to a foreign journal in the past 12 months
• Barriers to submitting articles
– 34% said writing in English is not easy
– 31% said not familiar publishing process
– 20% don’t know where to start for a scientific paper
Source: Everwell survey of Chinese authors, March 06 in 4 top
hospitals in China
