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Critical Factors in
Selecting an Online Host
   SSP June 2, 2004




           Robert Paulis
        SAGE Publications
  Director of Electronic Products
    rob.paulis@sagepub.com
SAGE Publications

•       Offices in Thousand Oaks - London - New Delhi
•       Publishes 350+ Journals including Society Titles
•       Concentration in Social Science
    –      Anthropology
    –      Sociology
    –      Communication
    –      Criminology
    –      Cultural Studies
    –      Political Science
    –      Education
    –      Psychology
    –      Social Work
    –      Health Sciences
    –      History
The Market 1995-2000




       SAGE
     Publications
          ?
SAGE: 1999




Ingenta
SAGE: 2003

“Database of Articles
 In subject Specific
     Disciplines”
                          Criminology


                        Communications
        CSA
                            Politics


                          Sociology




                             Ingenta
SAGE: 2004

                   Criminology

                 Communications

                     Politics
Collections
                    Sociology
   CSA
                    Education

                   Psychology

                  Management




               SAGE Platform
                 (Powered by
                  HighWire)

              “Journals Platform”
HighWire Press Decision




• Features & Functionality

• Costs & Offset of Costs

• Strategic Value of the Partnership
Feature Requirements
Feature Requirements
Functionality Requirements
  SAGE Portal and
Journals Home Page

                                                          All articles indexed
                                                               by Google



                           Full Text Access (PDF)    Abstract and Index Databases
                                                           capture meta data
                                                          from multiple entries
 Basic and Advanced
      Searching


                                 Abstract
  Subscribers and
   Members have                                            Inbound Citation
  Full Text Access                                      Linking coming from all
                                                         SAGE and HighWire
  Non-subscribers                                           hosted journals
   have access to
   Abstracts and
    Pay Per View
       option

                                Cited References
                                                      Outbound Toll Free Citation
                                                      Linking to SAGE, HighWire,
                     PPV                                   ISI, and CrossRef
Marketing Requirements

• Branding and Customization

• Tracking Non-Subscribers and New Users

• Usage Monitoring

• Subscriber Access Features

• Advertising/Promotional Capabilities
Cultural Fit

•Vendor vs. Partner

•Market Perception of Platform Provider

•Internal Integration
   •production
   •marketing
   •circulation
   •publishing partner
Factors for the Future


•Google – standard for searching
•Google – vital indexing
•Google – follow the $$$
  •advertising
  •pay per view
  •yet to be determined revenue models
•Flexibility – new product development
•Did I mention
Challenges

•Don’t “Over Feature”
  •will additional functionality be used?

•Honest Assessment of Customer Requirements
  •academics, researchers, students
  •publishing partners
  •librarians, institutions

•Build for the Future
  •repurposing of content
  •new business models
Robert Paulis
rob.paulis@sagepub.com

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90 paulis

  • 1. Critical Factors in Selecting an Online Host SSP June 2, 2004 Robert Paulis SAGE Publications Director of Electronic Products rob.paulis@sagepub.com
  • 2. SAGE Publications • Offices in Thousand Oaks - London - New Delhi • Publishes 350+ Journals including Society Titles • Concentration in Social Science – Anthropology – Sociology – Communication – Criminology – Cultural Studies – Political Science – Education – Psychology – Social Work – Health Sciences – History
  • 3. The Market 1995-2000 SAGE Publications ?
  • 5. SAGE: 2003 “Database of Articles In subject Specific Disciplines” Criminology Communications CSA Politics Sociology Ingenta
  • 6. SAGE: 2004 Criminology Communications Politics Collections Sociology CSA Education Psychology Management SAGE Platform (Powered by HighWire) “Journals Platform”
  • 7. HighWire Press Decision • Features & Functionality • Costs & Offset of Costs • Strategic Value of the Partnership
  • 10. Functionality Requirements SAGE Portal and Journals Home Page All articles indexed by Google Full Text Access (PDF) Abstract and Index Databases capture meta data from multiple entries Basic and Advanced Searching Abstract Subscribers and Members have Inbound Citation Full Text Access Linking coming from all SAGE and HighWire Non-subscribers hosted journals have access to Abstracts and Pay Per View option Cited References Outbound Toll Free Citation Linking to SAGE, HighWire, PPV ISI, and CrossRef
  • 11. Marketing Requirements • Branding and Customization • Tracking Non-Subscribers and New Users • Usage Monitoring • Subscriber Access Features • Advertising/Promotional Capabilities
  • 12. Cultural Fit •Vendor vs. Partner •Market Perception of Platform Provider •Internal Integration •production •marketing •circulation •publishing partner
  • 13. Factors for the Future •Google – standard for searching •Google – vital indexing •Google – follow the $$$ •advertising •pay per view •yet to be determined revenue models •Flexibility – new product development •Did I mention
  • 14. Challenges •Don’t “Over Feature” •will additional functionality be used? •Honest Assessment of Customer Requirements •academics, researchers, students •publishing partners •librarians, institutions •Build for the Future •repurposing of content •new business models