2. Key Business Goals
• Make the move from print to dynamic, online products
• Monetize content in as many ways as possible
• Create new revenue streams & publishing channels
• Drastically cut cycle times & production costs
• Stay nimble in the face of uncertain future competition
Stephen King brought e-publishing to the attention of the
world by publishing his novel, “Riding the Bullet,” exclusively
in eBook form. In the first 24 hours of availability, 400,000
copies were downloaded - more than any other book in
any format!
2 Confidential. Not for distribution.
3. What is an eBook?
• An eBook is the digital media equivalent of a
conventional printed book. Such documents are either
read on personal computers or on dedicated hardware
devices known as eBook devices or eBook readers.
• Key advantages
– simple navigation for easy access to previously
viewed pages
– instant access to the content
– powerful search function
– environmentally friendly, no trees are destroyed
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5. Challenges of Present eBook Formats
• Multiple formats, hardware devices…which is best?
• Cost of trying a new format and the risk of competition
• Conversion costs due to a staggered production model
0 4 5 6 10
Manuscript
Ready “P” Book E-Book Companion Elearning
Released Released Website Course
Released Launched
• Consumer expectations
– interactive (audio, video, animations)
– available (anywhere, anytime)
– participative (“I matter and so does my opinion”)
– cost (micro-payments)
5 Confidential. Not for distribution.
6. The Parallel Solution
The alternative…
BOOKS
E-PUB
PUBLISH
AUTHOR COMPOSITION &
SME MANUSCRIPT CONTENT LAYOUT
EDITING ADOBE
XML PDF
INDIVIDUAL
CHAPTERS
TRAINING
DEVELOPMENT INSTRUCTIONAL MEDIA DESIGN &
NEEDS ONLINE
TEAM DESIGN PROGRAMMING
ANALYSIS ASSESSMENTS
COMPANION
WEB SITES
WEB PORTALS
6 Confidential. Not for distribution.
7. XML & Parallel Publishing
• Producing the same content or information in more
than one medium, simultaneously
• Using a single source for cross-media publishing
• Integrating production of text and graphics for print
with learning modules and animations for media
• Editing the content once, publishing it multiple times
• Advantages
– reduced “time to market”
– additional revenue channels
– easier maintenance of data
– consistency of data
– overall cost savings
– builds bridges between print & media world
7 Confidential. Not for distribution.
8. The Power of XML
XSL
FO
XML to EPUB
wiki
blog
XSLT
Transformations
8 Confidential. Not for distribution.
9. Some Interesting Book Readers on iPhone
Classics2Go
Wattpad
Classics
Stanza
9 Confidential. Not for distribution.
11. XML & EPUB
• The EPUB content standard allows publishers to
produce and send a single digital publication file
through distribution, and offers consumers
interoperability between software/hardware for
unencrypted reflowable digital books and other
publications
• ".epub" is the file extension for EPUB reflowable
digital books and publications
• EPUB acronym soup
– container: OCF (Open [OEBPS] Container Format)
– markup packaging: OPF (Open Packaging Format)
– markup content: OPS (Open Publication
Structure); XHTML & DTBook
11 Confidential. Not for distribution.
12. EPUB Workflow
Distributo
r or Mobi
Compiler Kindl
e
Adob .Li
e t
DE
eRead
Sony
er
EPUB Read
er Globa
l
Stanz Reade
a/iPh r
one
12 Confidential. Not for distribution.
13. Five Best Practices
1. Make ALL your content available digitally
2. Explore different business models and mediums
3. XML-first workflow is a MUST
4. Automation in digital workflows is critical
5. Quality assurance on actual devices is essential
13 Confidential. Not for distribution.
14. Contact Information
Gurvinder Batra
CTO
Aptara
www.aptaracorp.com
gbatra@aptaracorp.com
703.346.3888
14 Confidential. Not for distribution.
