1. May 27, 2009
Content
Management
SSP 2009
Lisa Bos
CTO and co-founder
©2009 Really Strategies, Inc.
1 www.rsuitecms.com

2. Introduction
u Founded: 2000
u Serving over 80 Publishing/Media Companies
2004, 2005, 2006,
u Consulting Services to Publishers 2007, 2008
u Specialists in XML-based Content Management Solutions
u Project/Program Management
u Workflow Analysis and Reengineering
u Content and Metadata Modeling
u Technology Assessment and Roadmaps
u Much more…
u RSuite CMS – A Content Management System for Publishers
u Headquartered in Audubon, PA
©2009 Really Strategies, Inc.
2 www.rsuitecms.com

3. My Context
u Quick intro to RSuite.
u Management to granular level of XML content
u Native XML repository (MarkLogic)
u Strong workflow and automation, especially for content
quality checks and delivery
u Targeted specifically to publishers
u Built it because we were frustrated waiting for a CMS
with those characteristics
u Strong Bias: XML is an enabling technology that
should naturally be baked into all aspects of
publishing systems.
©2009 Really Strategies, Inc.
3 www.rsuitecms.com

4. Topics
u Um, what is it we’ talking about again?
re
u Best practices
u (aka, It’ not about technology!)
s
u Technology points that do matter
©2009 Really Strategies, Inc.
4 www.rsuitecms.com

5. It’ Not Your Fault If You’ Confused
s re
u CMS is an umbrella term for lots of things,
and different things in business contexts
u It’ about process and people, not only
s
technology
u It’ not only not bad to have started by learning
s
with a file system, it’ the smart thing
s
©2009 Really Strategies, Inc.
5 www.rsuitecms.com

6. Under the Big Umbrella
Content Management (TODAY)
(publisher’ perspective)
s
Print
Composition
Editorial and System
Enterprise
Production System
CMS
Production (E&PS)
(ECMS)
Tracking System/
Workflow System
Manuscript
Tracking and Web Content Web
Content Sites
Peer Review Management
Management
System System (WCMS)
System
(CMS) Digital Asset
Management
System (DAMS) Archive
systems
Editors and
Editing
Tools
©2009 Really Strategies, Inc.
6 www.rsuitecms.com

7. The Unification Theory of CMS (Future)
E&PS
CMS
DAMS
WCMS
©2009 Really Strategies, Inc.
7 www.rsuitecms.com

8. Society Publishers Tend to Focus On:
u Manuscript tracking/peer review systems
u Editorial tools
u Citation databases
u Simple content management that
u Centrally stores assets
u Manages metadata
u Manages identity (like DOI)
u Addresses rights management
u Tracks editorial/production status (including vendor activity)
u Helps to ensure content quality
u Automates delivery
©2009 Really Strategies, Inc.
8 www.rsuitecms.com

9. Best Practice #1
Know why you are implementing
CMS and don’pretend it’
t s
about something else.
Be religious about this. Create believers
among your colleagues.
Love this: “
Incentivize adoption”
©2009 Really Strategies, Inc.
9 www.rsuitecms.com

10. Best Practice #2
Keep it small and simple. Then
make it simpler.
Be ruthless about this!
You will never be right about
requirements if you guess early anyway.
Complexity in the form of rich features
will show up later.
©2009 Really Strategies, Inc.
10 www.rsuitecms.com

11. Best Practice #3
Know who you want to be and
don’ want to be.
t
Follow through on the implications, but
realistic about cultural change. Build
vendors relationships for the long haul.
©2009 Really Strategies, Inc.
11 www.rsuitecms.com

12. Best Practice #4
CMS is not “ a”project; it’ how
s
you deliver product.
Set expectations appropriately. Fund it
accordingly.
©2009 Really Strategies, Inc.
12 www.rsuitecms.com

13. Best Practice #5
Measure what you have and
what you do.
Content statistics
Usage statistics
Process statistics
©2009 Really Strategies, Inc.
13 www.rsuitecms.com

14. Technical/Functional Stuff That Matters
u XML is the real deal (but keep it simple)
u Metadata is the holy grail (but keep it simple)
u Editorial tools are more important than almost
anything else
u It’ more important to have a CMS that does the
s
essential things well than to do a longer list “ OK”
just
u Open, modern technology matters for adding those
other capabilities later on
©2009 Really Strategies, Inc.
14 www.rsuitecms.com

15. Final Observations
u Small organizations succeed more often than
large ones. Today you’ seen the
ve
exceptions.
u There are commercial CMS’ :)
s.
u CMS exists to help you to efficiently deliver
content to people and products, not for its
own sake.
©2009 Really Strategies, Inc.
15 www.rsuitecms.com

16. Thank You
©2009 Really Strategies, Inc.
16 www.rsuitecms.com