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Target audience
By Sophie Stanwix
How old are you?
Age

Number

15

3

16

1

18

1

19

1

20

1

The age range which completed in our survey was 15-20. Our
music video is going to be aimed at mainly younger people.
Are you male or female?

This shows that both male and female completed our survey which is
good because our music video is not going to be aimed at a specific group
of people . So we need to gain an insight on both genders opinion about
music videos so we can fulfil the expectations of our target audience.
What is your favourite genre of music?

Our music video is going to be promote a pop song and as you can
see from the results above, it is the most popular genre of music.
What is your favourite music video?
oJustin Bieber - As long as you love me
oDemi Lovato – Heart attack
oJason Derulo – Talk dirty
oEmeli Sande – Clown
oMiley Cyrus – Wreaking ball
oMacklemore – Can’t hold us
oThe Black Keys – Howlin’ for you
What type of music video do you prefer?

As you can see, a performance based video is the most favourable type of
music video. We will include both narrative and performance aspects in our
music video.
How often do you watch music videos?

The majority of the people who filled in our survey said that they
watch music videos nearly every day.
Which feature of a music video do you like the most?

We will be considering the features of our music video carefully,
even if this means taking one shot a few times.
Which aspect of a music video do you find the most
important?
Do you think the artist/s should always be filmed in their
own music videos?
Do you think the costume/s should reflect the music video
theme?

We will think carefully about costumes in our music video because we want it to reflect the
music video theme which is college so the people in the video should have bags and be
possibly carrying folders. This will make it clear to the audience and help them to be able
to guess what the main subject of the video is going to be when they start watching it.

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Survey Monkey Results

  • 2. How old are you? Age Number 15 3 16 1 18 1 19 1 20 1 The age range which completed in our survey was 15-20. Our music video is going to be aimed at mainly younger people.
  • 3. Are you male or female? This shows that both male and female completed our survey which is good because our music video is not going to be aimed at a specific group of people . So we need to gain an insight on both genders opinion about music videos so we can fulfil the expectations of our target audience.
  • 4. What is your favourite genre of music? Our music video is going to be promote a pop song and as you can see from the results above, it is the most popular genre of music.
  • 5. What is your favourite music video? oJustin Bieber - As long as you love me oDemi Lovato – Heart attack oJason Derulo – Talk dirty oEmeli Sande – Clown oMiley Cyrus – Wreaking ball oMacklemore – Can’t hold us oThe Black Keys – Howlin’ for you
  • 6. What type of music video do you prefer? As you can see, a performance based video is the most favourable type of music video. We will include both narrative and performance aspects in our music video.
  • 7. How often do you watch music videos? The majority of the people who filled in our survey said that they watch music videos nearly every day.
  • 8. Which feature of a music video do you like the most? We will be considering the features of our music video carefully, even if this means taking one shot a few times.
  • 9. Which aspect of a music video do you find the most important?
  • 10. Do you think the artist/s should always be filmed in their own music videos?
  • 11. Do you think the costume/s should reflect the music video theme? We will think carefully about costumes in our music video because we want it to reflect the music video theme which is college so the people in the video should have bags and be possibly carrying folders. This will make it clear to the audience and help them to be able to guess what the main subject of the video is going to be when they start watching it.