2. FREEDOM
“Yes We Can” is
perfect for the Net
Geners because they
want to make their
own choices in all
aspects of life –even
the workplace.
3. CUSTOMIZATION
Net Geners get
something, and
customize it to make
it theirs.
The potential to
personalize is
important.
In the business world,
Net Geners want to
create their own job
descriptions.
5. INTEGRITY
Net Geners care about integrity-being honest,
considerate, transparent and abiding by their
commitments.
6. COLLABORATION
Net Geners are natural collaboraters. This is the
relationship generation.
Net Geners want to work hand in hand with
companies to create better goods and services.
7. ENTERTAINMENT
For Net Geners, work
has to be fun. They
see no clear dividing
in the two.
If a company can
provide the Net Gener
with both work and
play, they can gain a
loyal and productive
worker.
8. SPEED
“It’s my money and I
need it now!”
Net Geners want
everything now
including stepping up
into higher positions
within their careers.
The business world
can count on a loyal
and progressive Net
Gener when he or she
receives frequent
feedback
9. INNOVATION
Net Geners want the latest and greatest product
available.
In the workplace, innovation means rejecting the
traditional command-and-control hierarchy and
devising work processes that encourage
collaboration and creativity.
10. 8 Net Gen Norms In Summary
Freedom-”Just let me be me”
Customize everything-” I’m one in a million.”
Scrutinize the media-” Don’t believe everything
you read, hear or see.”
Integrity-be honest, considerate, transparent and
abide by commitments-” Say what you mean and
mean what you say.”
Collaboration-”Two heads are better than one”
Entertainment- “Don’t bore me, please”
Need for speed-”The quicker, the better.”
Innovation-“Out with the old and in with the new”