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RIS Summit intro slides
1. WELCOME.
Recruiting Innovation Summit
your host :: susan strayer
sr. director employer brand, marriott international
founder, exaqueo
www.exaqueo.com | brand. talent. careers.
@SusanStrayer
2. Susan Strayer
Works at Marriott / Exaqueo. Lives in Alexandria, VA. Listens to
Spotify and Pandora. Watches Mad Men, HGTV and football. Likes
wine and cheese. Hates bad drivers, cold weather and bugs.
Passionate about brand, careers and talent.
Susan Strayer
Packing for IAD – SFO – HNL – IAD. Not checking bags looks like it’s
not going to happen. We’ll see.
Susan Strayer
Betting @bengotkin on today's #eagles game. I’m tasting my
free lunch. Come on Philly!
Susan Strayer
Just got the finger and honked at for stopping at a crosswalk.
Sheesh.
5. 5 Minute Case Study: Marriott
Attract and source the best talent most cost effectively
• Support global growth and recruiting efforts
• Target sourcing efforts to support brand differentiation
Position and differentiate Marriott as global employer of choice
• Relevant to a global workforce
• Target new audiences and candidate pools
• Innovate alongside and in front of, our competitors
Engage potential associates through conversation
• We can’t control conversation about Marriott but can influence the dialogue
Leverage current associates to engage potential associates
• Support alumni outreach and relationship recruiting efforts
Slide 5
6. My Marriott Hotel™ Game
• Launched on June 6 at
12:00 a.m. EST
• Wall Street Journal
exclusive: article published
June 6, page B1
(Marketplace)
• In first 12 hours, players
came from 29 countries
• HQ Game Demo Event with
Test Kitchen
Slide 6
8. 18,700 fans By the Numbers
56,725
visitors
1.9 million
impressions 123 countries playing
Slide 8
9. By the Links
www.facebook.com/MarriottJobsandCareers
http://apps.facebook.com/mymarriotthotel/
www.twitter.com/MarriottCareers
www.MarriottU.com
Slide 9
13. Mike Vangel
Works at TMP Worldwide for UPS Talent Acquisition. Lives in Hingham,
MA. Has son Dennis, daughter Amy , wife Beth & a six year old Golden
Your Photo Here Retriever named Margee. Listens to almost all kinds of music. Watches
his children grow up (too fast). Likes spicy food!. Hates mediocrity &
complacency. Passionate about making a difference and having fun
along the way.
Mike Vangel
Attention All Chile Heads: Some like it hot & I'm one of them. If you're up
Thumbnail to the challenge & can score a reservation (they are harder to get than
the hottest concert tix). I definitely recommend "Hell Night" at the East
Coast Grill in Cambridge, MA.
Mike Vangel
Thumbnail
One of my favorite places in the Virgin Islands. It's the Soggy Dollar
Bar on Jost van Dyke - home of the infamous "painkiller"!
Mike Vangel
Thought cloud from over a half-million tweets after Steve Jobs
Thumbnail
passing. It is interesting to see which words in English were most
often said to express sentiment. http://nyti.ms/pfM4kB
14. Jennifer Hasche
Works at... Intuit. Lives in....San Diego. Has one daughter who is a
freshman @ CalPoly SLO. Listens to the radio. Watches.... Top
Chef! Likes to be outside. Hates plastic
Passionate about food, good food, beer, cooking, yoga. Connect
@JenniferINTUIT
Jennifer Hasche
Dreading the Halloween pranks waiting for me at home
Jennifer Hasche
Wishing I had less coffee right about now/
Jennifer Hasche
Thinks pre-conceiving status updates is lamer than Farmville
15. Doug Berg
Works at Jobs2Web... Lives in Minnetonka, MN.... Has 3 Awesome
Kids.... Listens to Tony Bennett to Black Eyed Peas... Watches
Whatever Is On TV/Web.... Likes Time With Friends & Family....
Hates Slow Moving Anything.... Passionate about....Making Things
Better For Everyone
Doug Berg
Speaking at Facebook/ERE Innovation Conference – hope I can
deliver something meaningful – these are smart people.
Doug Berg
Flew to San Francisco – Love in flight wifi
Doug Berg
Closed up the pool today - Minnesota winter is on it’s way
16. Jason Leonard
Works at JCPenney. Lives in Dallas, TX. Has a 4½ year old daughter. Listens to
Pandora incessantly. Watches sports, CSI and Grey’s Anatomy. Likes football,
especially Oklahoma Sooners and Dallas Cowboys. Hates University of Texas
and The Longhorn Network. Passionate about spending time with my
daughter. Connect with him @Jason_dfw and www.jasonleonard.com.
Jason Leonard
Maya had another great soccer game this afternoon. Six
goals! Four years old and she's already a natural.
Jason Leonard
I have concluded dating today is just like recruiting. It's all about
the sourcing and selection. What I didn't anticipate was how time
consuming it is. I wonder if I can outsource part of my dating
administrative work... DPO?
Jason Leonard
How about those Sooners?! National Championship, here we
come. Boomer Sooner!
17. Jenny Voigt "Bring It On" DeVaughn
Works at Waste Management. Lives in Atlanta, GA. Has a Daughter, Julia
(5) and a Son, Will (3). Listens to all types of music. Watches The Office,
Intervention, Hoarders and even Yo Gabba Gabba! Likes visiting my
family in Iowa. Hates oatmeal. Passionate about doing the right thing,
even when no one is watching. Connect @JennyDeVaugh @WMCareers
http://foursquare.com/jennydevaughn
Jenny DeVaughn
I'm living the dream as I update Facebook at Facebook.
Jenny DeVaughn
When my kids grow up will they think that their mom is cool
because Iwas at Facebook HQ today or just sooo early
2000's?
Jenny DeVaughn
I wish that I would have finally watched "The Social Network"
before today.
18. 1. Have a cocktail.
2. Get back to work.
3. Revisit your organization’s talent DNA.
4. Look for the gene gaps.
5. See if there’s a #RIS11 fit.
6. Follow-up. Ask questions.
Here’s how our game will play out It will be branded Marriott in the beginning, and then tie to our overall lodging business It will launch from social media platforms but will be hosted independently (best practice for other games) As we’ve designed the game, we’re consistently tying back to our five key employer brand and TA goals The game will introduce potential associates to the world of hospitality—this phase will have them working in a kitchen/restaurant and we’ll add additional areas of operations as the game grows (slide 13 in the appendix has details on the actual concept planned for phase one) Imagine an associate who works for us in Cairo as a server. He lives in employee housing, goes home to his very modest family dwelling or tent in upper Egypt one month a year. They don’t have much but they do have a computer. He’s proud of his job at Marriott and shows off the game to his friends and family and boom—referrals and an increased interest in Marriott and hospitality careers and, an allegiance to the brand (in emerging markets, referrals are number one talent source by far). Challenge is to balance the true experience of hospitality with gaming best practices—has to feel like fun and not work, and has to be targeted at the non-management associate We also want to ensure we keep this as confidential as possible so our competitors are caught by surprise when we launch.
Here’s how our game will play out It will be branded Marriott in the beginning, and then tie to our overall lodging business It will launch from social media platforms but will be hosted independently (best practice for other games) As we’ve designed the game, we’re consistently tying back to our five key employer brand and TA goals The game will introduce potential associates to the world of hospitality—this phase will have them working in a kitchen/restaurant and we’ll add additional areas of operations as the game grows (slide 13 in the appendix has details on the actual concept planned for phase one) Imagine an associate who works for us in Cairo as a server. He lives in employee housing, goes home to his very modest family dwelling or tent in upper Egypt one month a year. They don’t have much but they do have a computer. He’s proud of his job at Marriott and shows off the game to his friends and family and boom—referrals and an increased interest in Marriott and hospitality careers and, an allegiance to the brand (in emerging markets, referrals are number one talent source by far). Challenge is to balance the true experience of hospitality with gaming best practices—has to feel like fun and not work, and has to be targeted at the non-management associate We also want to ensure we keep this as confidential as possible so our competitors are caught by surprise when we launch.