This presentation explores new ways of looking at failure in Startups. Specifically concept of "unfail" or "unfailure" is presented and explained. Lean Startup elements are connected with a failure scenarios and lessons learned
2. FAILURE
“A person
who never
made a
mistake
never tried
anything
new.”
-Albert Einstein
3. FAILURE
“I’ve missed more than 9,000
shots in my career. I’ve lost
almost 300 games. 26 times I’ve
been trusted to take the game
winning shot and missed. I’ve
failed over and over and over
again in my life, and that is why I
succeed.”
-Michael Jordan
4. Sergey L. Sundukovskiy
Co-Founder, CTO & Chief Product Officer
Companies: PushPoint, Cinsay, LowerMyBills, DIRECTV,
CBW
Interests: Entrepreneur, Speaker, Mentor, Advisor
Education: BA CS, MS IT, PH.D. Business
Sergey L. Sundukovskiy, Ph.D. has over 20 years of experience
serving in capacities of Chief Technology Officer, Chief Information
Officer and Chief Product Officer. Sergey specializes in
implementation of subscription based high volume SaaS platforms,
with strong emphasis on early stage product development and
market deployment. Specific areas of expertise include A/B Testing,
Big Data, Video Management, eCommerce, RTB platforms and
Cloud Computing. Education: B.A. in Computer Science from the
University of California, San Diego, and an M.S. in Information
Technology from the University of Liverpool. Ph.D. in Information
Technology Management from the School of Business and
Technology, Capella University.
INTRODUCTION
BACKGROUND &
16. Japan Recession of the 90’s
• Companies Would Not Downsize
• Banks Would Not Foreclose
• Government Would Bailout Banks
FAILURE
DONE WRONG
17. Failing is
SO HOT
right now!
Why is Failure
so Common?
REASONS
FOR FAILURE
18. What Does Failure Look Like?
• No Addressable Problem
• No Market
• No Effective Team
• No Customers
• No Product
• No Product Positioning
• No Money
PERFECT
FAILURE
22. • Constant Failure
• Must Have the Right Tools
• Impossible to Get Lucky and Win
• All About the Team
• It Is Even More About Execution
• It Is All About Micro-Pivots
WHAT DO
STARTUPS
AND GOLF
HAVE IN
COMMON?
30. Wrong Way To Unfail
(Tail of Two Extremes)
• Too Many Steps to Get There
• Hole in One Win Strategy
• Giving Up Too Soon
• Listening to Too Many People at
Once
UNFAILURE
STRATEGIES
32. Right Way To Unfail
• Have Big Targets To Hit
• Unfail Most Important Things First
• Change Strategy at the Right Time
• Good Return on Luck
• Nearest Danger Strategy
UNFAILURE
STRATEGIES
40. • Complementary Skillset
• Worked Together Before
• Similar Work Ethic
• Similar Commitment Level
• Similar Conflict Resolution Style
• Can Disagree and Commit
• Ideal Number of Co-Founders is 3
CO-FOUNDER
UNFAIL
CRITERIA