2. [Emarketing Resource]
Basic Elements Of A Good Squeeze Page Template
A squeeze page template is what you, as a marketer, will use
to build your ever-important list. If you've been in internet
marketing for any time at all, you know that having a list is
extremely important because it allows you to build and
maintain a relationship with your customers and potential
customers. The squeeze page concept is very simple. You
offer your target market something in return for their
contact information. So, in other words, if a visitor gives
you his or her name and email address, you will give him or
her a free sample of your product, a free informational
guide, some free training, a free consultation, or whatever
is important enough for him or her to offer up his or her
contact details.
3. [Emarketing Resource]
Basic Elements Of A Good Squeeze Page Template
A good squeeze page template will have four basic
elements. Keep in mind that these make up just the
framework of the page, and the details must be filled
in within each section.
4. [Emarketing Resource]
Basic Elements Of A Good Squeeze Page Template
The Heading. The heading is like a title on your squeeze
page. The best converting squeeze pages use headings that
are some shade of red, like brick red or bright red. The
heading should be larger than the rest of the text on your
page, and it should be compelling. It has been estimated
that most people will make a decision about whether to put
in their contact details within 8 seconds of accessing your
page so you'll need to say something that grabs your
intended readers' attention very quickly. The heading can
be preceded by a pre-heading--a couple of words of
introduction to the heading, in smaller print and in black--
and followed by a sub-heading, which will also be smaller
and in black.
5. [Emarketing Resource]
Basic Elements Of A Good Squeeze Page Template
Bullet points: After a short introduction which
explains what you are offering, you'll want to list the
benefits of whatever it is you are offering your visitor.
These are not features of your product or service, but
the benefits that your visitor will receive when he or
she has the product. So, for example, you don't want to
write about a super-fast softward, but instead, about
how much time the software will save your visitor.
6. [Emarketing Resource]
Basic Elements Of A Good Squeeze Page Template
Testimonials. Some may argue that these are not as
important on a squeeze page as they are on a sales page,
but having at least one can really add credibility to you
and what you are offering.
7. [Emarketing Resource]
Basic Elements Of A Good Squeeze Page Template
Opt-In Form. Of course, a squeeze page is not a
squeeze page if you don't have a form that your visitors
can fill out. You'll need to get the code for your form
from your auto-responder. You can also consider
adding a little text below your form that states how you
will respect the privacy of the contact details you
capture on your form, and that the information will
not be passed on to any third parties. Finally, your
entire squeeze page template should be visible on your
screen without you having to scroll down.