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Апраджита Джэн, маркетинг-евангелист Google — «Как машинное обучение меняет бизнес и маркетинг»
- 1. Machine Learning Как машинное обучение меняет бизнес и маркетинг Aprajita Jain, Google Executive Summits Evangelist
- 4. Artificial Intelligence: Broad term for getting computers to perform human tasks; the science of making things smart. Machine Learning: A method of AI in which algorithms are used to autonomously learn from examples rather than explicit rule-based programming. Deep Learning: A technique of machine learning where algorithms are arranged in layers that mimic the human brain’s learning patterns (neural nets). A step back to get the definitions right A step back to get the definitions right
- 5. How does it work?
- 6. How does it work?
- 8. Growing Use of Machine Learning at Alphabet # of directories containing model description files
- 9. DeepMind mastering Atari gamesDeepMind mastering Atari games
- 12. 10 80 10 170
- 13. MACHINE LEARNING IN GOOGLE PRODUCTS
- 14. Android Keyboard & speech input Machine Learning at Google Search Search ranking Speech recognition Gmail Smart reply Spam classification Photos Photos search Translate Text, graphic and speech translation Drive Intelligence in Apps YouTube Video recommendations Better thumbnails Cardboard Smart stitching Play App recommendations Game developer experience Chrome Search by image Maps Street view image Parsing local search Ads Richer text ads Automated bidding
- 15. TRANSLATE - Machine Learning @Google
- 16. Machine Learning for All Vision API Speech API Translate API Tensor Flow
- 17. MACHINE LEARNING IN GOOGLE ADVERTISING PRODUCTS
- 18. HOW DO YOU KEEP UP WITH CONSTANTLY EVOLVING Consumer Behavior? HOW DO YOU ENSURE THAT YOU GET THE BEST OUT OF Every Marketing Dollar YOU SPEND? HOW DO YOU STAY FOCUSED ON THE Right Things?
- 20. Demand Marketing Process in AI/Digital World AI DRIVEN MARKETIN G Key Business Objectives Qualified Audience Key Business Outcomes
- 21. Smart Bidding
- 26. Time of Day Psychographics Demographics Search Queries Age + Gender Browsing History Watch Time App Category Videos Watched App Usage In-App Purchases Sessions Connection Device Type
- 31. Спасибо!