Beauty and personal care recorded similar current value growth in 2015 to that seen in 2014. Positive economic conditions in Indonesia continued to stimulate beauty and personal care sales.

1. Augmenting Disposable Income Harness Fruitful Returns
for Beauty and Personal Care Market Indonesia: Ken
Research

2. The economic conditions in Indonesia have been improving and
have led to a rise in disposable income of the consumers because
of the increase in employment rate. This rise in disposable
incomes and increased consumer confidence in the economy has
increased the demand for beauty and personal cares products.
The consumers are now inclined towards buying better quality
beauty and personal care products as they are increasingly
exposed to international beauty trends through the internet and
other sources.

3. According to the market research "Beauty and Personal Care in
Indonesia", in 2016, the industry recorded a brawny growth.
The awareness for wellbeing has been on a rise in Indonesian
consumers and this has helped the beauty and personal care
market to grow. Colour cosmetics and other similar beauty
products have a high demand in the country because of daily
use by the people. Dermocosmetic brands combine natural
essence and medical knowledge to produce their products. They
are now becoming popular choice in the market and have
improved the demand of skin care segment. There were limited
product innovations in 2016 in the baby and childcare segment,
which recorded an unwavering growth.
Cosmetics are a primary focus of the National Development Plan
for Industry of the Indonesian Government until 2019. The huge
contribution towards the GDP of the country by the industry is

4. the reason the segment has been prioritised by the government
and is considered an economically important segment. The
objective of the government behind this is to promote the
export of beauty products with a special focus on neighbouring
countries like Australia, Malaysia and Brunei Darussalam. The
government also wants to reduce the cost of production of the
domestic producers and is therefore encouraging the production
of raw materials locally rather than importing.
Many new domestic companies are now entering the beauty and
personal care market. This has resulted in increased competition.
Companies like Paragon Technology and Innovation PT are
growing rapidly in the market whereas the big companies like
Unilever Indonesia Tbk PT have recorded a stagnant market
share.

5. The licenses of producing halal products are now being given to
domestic companies like Martina BertoTbk PT, which is helping
them to beat the competition with Wardah brand. There are
many modernisms in the market and the companies are
reinventing their existing product portfolio as well as introduced
new products.
New innovations are a key strategy to survive in the market and
build a strong consumer base. Halal products are the new rage in
the beauty and personal care market. These are products that are
not produced using ingredients derived from animals, are not
tested on animals and do not contain alcohol. The majority of the
population in Indonesia is Muslim, which is now rapidly shifting to
halal products. This trend is expected to continue and be a major
driving force of the market in the future.

6. The demand for herbal products is also experiencing a strong
growth with the rising concerns for side effects of products that
may contain harmful chemicals. Natural products are gaining
popularity and are increasingly expanding their market size.
Key Topics Covered in the Report:
Indonesia Beauty and Personal Care Market Research Report
Indonesia Beauty and Personal Care Market Size
Indonesia Beauty and Personal Care Industry Analysis
Indonesia Beauty and Personal Care Trade Market
Indonesia Beauty and Personal Care Retail Market
Indonesia Beauty and Personal Care Production Output
Indonesia Beauty and Personal Care Import Volume
Indonesia Beauty and Personal Care Export Volume
Indonesia Beauty and Personal Care Market Future Outlook

7. Indonesia Beauty and Personal Care Market Competition
Indonesia Male Grooming Market
Indonesia Hair Oil Market
Body Lotion Market Indonesia
Sun Screen Lotion Market Indonesia
Female Fragrances Market Indonesia
For further reading click on the link below:
https://www.kenresearch.com/consumer-products-and-
retail/cosmetics-and-personal-care/beauty-personal-care-
indonesia/93470-95.html

8. Related reports:
https://www.kenresearch.com/consumer-products-and-
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market/111247-95.html
https://www.kenresearch.com/consumer-products-and-
retail/cosmetics-and-personal-care/global-facial-mask-
market/111222-95.html
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204