Annual report 2021 Alo bushavko SOS Helpline for Chidren and Youth First Children's Embassy in the World Megjashi-Republic of Macedonia

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ANNUAL REPORT
2021
‘ALO BUSHAVKO’ - SOS HELPLINE FOR
CHILDREN AND YOUTH
FIRST CHILDREN'S EMBASSY IN THE WORLD MEGJASHI -
REPUBLIC OF MACEDONIA
070 390 632
alobushavko@childrensembassy.org.mk
sos@childrensembassy.org.mk,
Fb - AloBushavko / SOS helpline for children and youth -
https://www.facebook.com/SOSHELPLINEMEGJASHI/
Alo Bushavko (@alobushavko) • Instagram photos and videos
https://alobushavko.mk/
http://www.childrensembassy.org.mk/
Prepared by: Jordanka Cherepnalkova-Trajkoska, coordinator of the SOS telephone
Violeta Ilioska, SOS telephone psychologist
Julija Velkovska, SOS telephone advisor
Marija Gjorgjioska, SOS telephone advisor
This report is financially supported by the Government of Sweden. The Children's Embassy Megjashi is fully
responsible for the content of this report. The Swedish Government is not necessarily sharing the views and
interpretations expressed herein.

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SOS helpline for children and youth – Annual Report
Published by:
First Children's Embassy in the World MEGJASHI - Republic of Macedonia
Address:
Str. "Kosta Novakovic" 22a, 1000 Skopje
Phone:
+389 2 2 465 316
Email:
info@childrensembassy.org.mk
Editor:
Dragi Zmijanac MA - President and founder
Proofreading: Marina Gecheska Vasilevska
Skopje, December 2021

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ACKNOWLEDGMENTS
The First Children's Embassy in the World Megjashi - Republic of Macedonia and the team of
the SOS helpline for children and youth would like to thank all those who vested is with their
trust and support in the course of the last year, by calling us and sharing with us their concerns,
dilemmas and questions.
We would like to send a message of
appreciation for the professionalism and
cooperation of the institutions such as the
Center for Social Work, especially the
Intervention Team at the Center for Social
Work, the Ombudsman, the State
Educational Inspectorate, the Ministry of
Education, the Ministry of Labor and Social
Policy, the Ministry of Interior, Public
Prosecutor's Office, and others. We are also
grateful to other organizations for their
cooperation and support: First Family
Center, HERA, Coalition for Fair Trials,
Association of Young Lawyers, etc. who
honored us with their cooperation in the
course of the year.
Special thanks goes to the Association of
Psychology Students “Psihesko” for their
contribution to the children's rights
workshops intended for the elementary
school pupils and the preparation of texts for
the new Alo Bushavko website. We also
express our gratitude to the “Vatasha”
bakery for the food donations we distribute
to socially vulnerable families.
We are proud that we had the opportunity to
cooperate, we thank you for the
professionalism you have shown and we
want to maintain and continue this
cooperation in the years to come.
We are also immensely grateful to our past and present volunteers for the time they dedicated
in the operation of the SOS helpline for children and youth. Thank you for all the help, we always
appreciate your cooperation, dedication and unselfish commitment to put your time, energy,
skills and knowledge into helping those who need support!

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Content
Overview of the operation of the SOS helpline for children and youth in 2021 ..........................................95
Data systematization methodology..............................................................................................................97
The role of the volunteers in the operation of the SOS helpline for children and youth ..............................97
FINDINGS AND KNOWLEDGE FROM THE OPERATION OF THE SOS HELPLINE..............................................98
Specific cases ............................................................................................................................................98
Basic information about the cases ...........................................................................................................98
Total number of cases ..........................................................................................................................98
Number of cases according to the communication channel................................................................99
Total number of children and young people covered in the cases by age and gender .....................100
Number of children covered by the cases according to the living environment ...............................100
Number of cases by ethnicity.............................................................................................................100
Cases according to the problem category .....................................................................................101
Activities implemented...............................................................................................................................104
SPECIAL CASES THAT APPEARED FOR THE FIRST TIME OR AFTER A LONG TIME IN 2021 ..........................105
Human trafficking...................................................................................................................................106
Political abuse of children.......................................................................................................................107
Problems with online teaching...............................................................................................................107
ADDITIONAL ACTIVITIES IMPLEMENTED BY THE TEAM FOR THE SOS PHONE FOR CHILDREN AND YOUTH
DURING 2021..............................................................................................................................................107
Campaign for children's rights................................................................................................................107
Psychological first aid for those affected by the fires.............................................................................108
Protocol for operation of the SOS helpline ............................................................................................108
Alo Bushavko ..........................................................................................................................................109
SOS helpline – Operational and administrative data..................................................................................109
Annex to the report ....................................................................................................................................110
The Megjashi SOS telephone for children and youth.................................................................................110

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Overview of the operation of the SOS helpline for children and
youth in 2021
The year of 2021 was a year in which SOS helpline was ringing quite often. This annual report
notes the small number of children who contacted us during this year, therefore it is necessary
to work on encouraging children and young people to call in order to be informed or to report
violations of their rights.
We continued to work in a pandemic situation by diverting calls and avoiding any interruption
in the provision of our services.
The number one issue in the problems
category was the reporting of views of
children of divorced parents and non-
compliance to the resolution issued by the
Center for Social Work. The data shows that
the violation of the rights of the child during
divorce procedure is one of the biggest
problems children and their families face.
This points out to the fact that better and
more quality regulation of the family
relations is needed, including better
attention and support by the relevant
institutions in order to prevent additional
violations of children rights. There are also
issues related to awarding of custodianship
and payment of alimony. In addition to the
right of the child to continue seeing one of
the parents, we have also reports about
violated children rights for seeing people
from the wider family (grandmother,
grandfather, aunt, uncle, cousins…).
Violence continues to remain a reality for
the children in Macedonia. The data from
the report show that many children are at
risk of violence, which affects their optimal
psycho-physical development. Corporal
punishment still dominates as a way of
raising children, unaware of the
psychological consequences it leaves on the
children for life.
Seemingly invisible to other forms of
violence, emotional violence also occurs
very often and is just as dangerous as any
other form of violence. The spectrum of
emotional abuse is wide, and this happens
when the child is not taken care of, not
encouraged to develop, when it is
neglected, rejected, ignored, coerced,
punished, prevented from connecting with
other people around him/ her... Emotional
abuse is also a situation when a child
witnesses physical or other violence. This
annual report also includes sexual abuse of
children.
The life prospects of the children in
Macedonia are affected by their exposure to
poverty. Many children live with their
families barely being able to sustain
themselves and with serious endangering of
the children rights. When we talk about
essential needs we are talking about
exposure to inadequate living conditions
that hinder the optimal growth and
development of children. Poverty also
harms children through the negative impact
on their families as the parents are not
paying enough attention to their children
since they are forced to work several jobs,
hence the children are often pushed into
begging and the likelihood of falling a victim

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to the most severe forms of abuse is
increasing.
Maintaining mental health is equally important for both adults and children. Divorce
proceedings and disagreements between the parents of the children are the most common
cause of child anxiety and fear. Anxiety in children can also occur as a result of major changes
in their lives, such as moving to a new home, living with only one parent, changing schools and
so on.

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Data systematization methodology
The case systematization methodology includes recording each contact (lead) as a
single case, following the basic structure of the framework of key categories and subcategories
prepared by the global network of SOS helplines - Child Helpline International. The First
Children's Embassy in the World Megjashi has been a member of Child Helpline International
since 2004.
The structure of this framework includes:
▪ General categories of data that relate to the context of the case but do not relate
to the reasons for the call: age, life situation, vulnerable groups, relationships,
location of the problem, region, callers, contact method.
▪ Four topics related to the reasons for calling (threat, health, social welfare, etc.),
along with 11 categories distributed within them and with subcategories in each of
the categories.
The role of the volunteers in the operation of the SOS helpline for
children and youth
Volunteers have always been and
continue to be a very important part of the
operation of the SOS helpline. Every year
new volunteers are recruited and they
undergo continuous training on various
topics.
This year the SOS team was joined by
Mimoza Kostovska (professor), Marija
Gjorgjioska (law student), Klementina
Dobrevska (graduated psychologist),
Aleksandar Mladenoski (student of special
education and rehabilitation –
defectologist), Barlet Beqiri (student of
psychology), Marija Damovska
(student of psychology) as active volunteers.
A Memorandum of Cooperation was signed
with the Association of Psychology Students
"PSYHESCO" where 25 volunteers took an
active part in the implementation of the
Campaign for Children's Rights.
This team of volunteers prepared
several blogs on trending topics for young
people in order to get closer to this
population. Some of the volunteers were
also answering the calls during their duty in
the afternoon on weekdays, as well as on
weekends.

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FINDINGS AND KNOWLEDGE FROM THE OPERATION OF THE
SOS HELPLINE
Specific cases
A “case” refers to every first communication. For each or almost every case, the
communication continued with several additional conversations, until the desired solution for
the problem for which the contact was made has been achieved.
Defining the gender of children and young people to whom the cases relate
According to the framework, whenever possible all data is disaggregated and analyzed
by gender i.e. each total number of cases is analyzed according to the gender of the child or
young person affected in the particular case.
Male: Children or young people who primarily identify as male.
Female: Children or young people who primarily identify as female.
Indeterminate: Children or young people who do not primarily identify as male or female.
Unknown: Children or young people whose gender cannot be identified for various reasons.
Basic information about the cases
This section provides general demographic
data on the cases, including the number of
reports received and the number of children
covered by these reports, including age and
sex of the children to whom the reports
relate, as well as the ethnicity of the
children covered in cases. This section also
includes an overview of the manner in
which we have received the calls - via the
administrative telephone, via the Facebook
page of the SOS telephone or at Megjashi,
by mail or by direct address at the premises
of Megjashi
(at the beginning of March 2020, the
protection measures from COVID-19 were
introduced - Megjashi's office was physically
closed and remained closed to clients until
the end of 2021).
Total number of cases
During 2021, as of 20 December, a
total of 329 cases were received, with
additional 473 conversations that took place.
The total number of children and young
people covered by the cases is 449.
Compared to last year, the number of cases
has increased by over 30%.

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Graph 1: Number of cases and number of children included in those cases
Number of cases according to the communication channel
In this twelve-month period, the communication with the callers was mostly realized
through the administrative (landline) or mobile number of the Children's Embassy Megjashi.
More precisely, 269 calls were received through one of these two telephone numbers. In this
period, 23 notifications were received via e-mail, 30 notifications were received on the FB
page, 5 notifications were received by mail and 2 notifications were submitted in person at
Megjashi's premises.
Graph 2: Cases per communication channel
329
449
0 50 100 150 200 250 300 350 400 450 500
Reports
Number of children covered with the reports
Reports and total children covered by those 2021
269
23 30
5 2
0
50
100
150
200
250
300
Telephone E-mail Facebook Post Megjashi
Total number of reports per communication channel

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Total number of children and young people covered in the cases by age and gender
The calls during the reporting year 2021 refer to problems in which 198 boys and 176
girls were affected, and the gender is unknown for 75 children.
The following table shows the distribution of children that were related to the cases, by
age and gender, and it can be seen that most of the reports in which male children have been
affected are at the age of 10 and 12 years, while most of the reports in which female children
are affected are at the age of 13 and 15 years. Overall, by age group, most of the reports
referred to children aged 10 to 12 years, followed by 13 to 15 and in third place in terms of
frequency of reports were children aged 7 to 9 years.
Table 1: Children/ youth to whom the case refers, by age group, disaggregated by gender
Age Male Female Indeterminate Unknown Total by age
00 - 03 20 27 0 1 48
04 - 06 29 23 0 0 52
07 - 09 30 29 0 1 60
10 - 12 45 21 0 2 68
13 - 15 27 33 0 2 62
16 - 17 17 18 0 0 35
18 - 25 7 4 0 5 16
25 + 2 1 0 0 3
Unknown 21 20 0 64 105
Total by gender 198 176 0 75 449
Number of children covered by the cases according to the living environment
According to the callers' living environment, as shown in Table 2 below, most of the
children (390) live in urban areas, 28 children live in rural areas and the living environment of
31 children is unknown
The number of callers from rural areas, as in previous years, remains very small compared to
the number of callers from urban areas.
Table 2: Children / youth to whom the call refers, according to the living environment - urban
and rural, divided by gender
Male Female Indeterminate Unknown Total by living
environment
Urban 178 163 0 49 390
Rural 10 6 0 12 28
Unknown 10 7 0 14 31
Total by gender 198 176 0 75 449
Number of cases by ethnicity

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In terms of ethnicity of the callers, as shown in the graph, 253 of the total number of
callers are Macedonians, 20 are Roma and 14 callers are of Albanian ethnicity. Only 8 of the
contacts (leads/ reports) are callers from other (ethnic groups) and the ethnicity is unknown for
34 people.
Graph 3: Ethnic background of the callers
Cases according to the problem category
In terms of reasons for the contact
(report/ lead), all four topics are present -
family relationships, violence, accessibility
and mental health, and in rare cases there
were other reasons for the contact.
In the first topic, the cases referred to
problems and violations of rights that fall into
the category of family relationships.
In the second topic (violence), most
of the cases referred to problems in the
category of mental/ emotional violence,
physical violence and neglect. The third topic
(accessibility) includes several categories of
problems, mainly access to education, basic
(essential) needs that are not available to
children and problems with access to health
care, inability to obtain the necessary
medical care or the necessary health care.
The graph below shows the most
common categories of problems for the calls
on the SOS helpline, including more detailed
presentation of that information. As can be
seen from the graph, the most common
reason for calling is a problem related to
family relationships (34% of all contacts),
followed by violence (28%), accessibility
(18%), mental health (13%). The categories
of problems related to school (5%) and
physical health (2%) are also present but to a
lesser extent.
0
50
100
150
200
250
300
253
20 14 8
34
Ethnic background of the callers
Macedonians Roma Albanians Others Unknown

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Graph 4: Categories of problems reported in cases
Table 3: Total number of children/ youth affected by the problem categories for the period
January - December 2021
Problem category Total
Family relationships 207
Injury 168
Accessibility 108
Mental health 76
School 33
Discrimination and exclusion 15
family relations
34%
violation
28%
accessibility
18%
mental health
13%
school
5%
physical health
2%
Categories of issues for the children covered by the
calls
family relations violation accessibility
mental health school physical health

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Missing children 13
Physical health 10
Sexuality 4
Total 634
In most of the calls/ leads, more than one problem has been reported, so the number
of children affected by the problem category is higher than the number of children covered in
the cases.
• FAMILY RELATIONS - 34%
Most children (207 or 34%) are covered by reports related to the problem of violation
of child's right during divorce proceedings and non-compliance with the resolutions adopted by
the Centers for Social Work, in terms of possibility for the child to see the other parent who is
not a custodian.
This is an alarming number and indicates that additional measures and education of
parents should be implemented in case of their separation. They should be given more attention
and awareness about the harm they do with their conflicting mutual communication, while not
taking into account the need of the child, the natural need the child has to love both parents
equally; anything that gets in the way of realizing that need does great harm to the child.
• INJURY - 28%
168 children have been victims of injury in various forms, accounting for 27% of the total
number of children covered by the calls during 2021. These reports refer to several types of
injury:
- peer violence (bullying) - 5 children;
- economic exploitation - 5 cases;
- mental/ emotional violence - 35 children;
- neglect - 19 children;
- online sexual abuse - 3 cases;
- physical violence - 62
- sexual violence - 8
- child from early marriage - 5
- indefinite other - 26 *
* political abuse 16, public exposure injury 6, stray dog attack 2, life threats 2
• ACCESS - 18%
There is a large number of children, a total of 108 who are included in the reports for
violation of the right of accessibility and refer to problems related to:
- access to education - 30 children;
- essential needs - basic needs that are not available to 37 children;

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- problems with access to health care, inability to obtain the necessary medical
assistance, necessary health care - 18 children with this problem have been reported;
- contacts related to problems with access to legal services - advice, need for legal
representation – this affected 7 children;
- mental health services - 3 children
- contacts related to problems with access to various social or economic services and
assistance - the number of children covered by the reports is 6; and
- undetermined, other - 7*.
*Non-admission to kindergarten due to lack of vaccination card
• MENTAL HEALTH - 13%
The percentage of children - 11% (59 children) who are affected by emotional anxiety is
lower. Emotional anxiety related to the experience of anger or frustration is a response to a
number of different reasons because of which contact was made. Anger is an emotion that
involves a strong sense of dissatisfaction and hostility caused by something real or unreal.
Frustration is an emotional response to dissatisfaction that can arise when one encounters
resistance to achieving a particular objective.
The most common cause for this psychological state in children in the cases we received
is the relationship between the parents that arises from divorce; lack of harmonization among
the parents for seeing the child, making contacts and meetings of one of the parents with the
child or children after the divorce and after granting custody to one of the parents.
OTHER PROBLEMS
Other categories of problems that refer to a smaller number of children covered in the
reports are: school - 33 children, discrimination and social exclusion - 15 children, physical
health - 10 children, missing children - 13, sexuality - 4.
Activities implemented
In this 12-month period, most of the interventions that were undertaken were aimed
at providing direct assistance or support to cases in which 85 children have been affected. In
addition to direct assistance, recommendations were also provided for cases involving 197
children and young people, contact information of the relevant institution was provided in
cases involving 115 children, followed by cases involving 74 children or young people who were
referred to other organizations or institutions, while cases involving 109 children have been

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referred to law enforcement agencies/ institutions. Most often, the cases were referred to the
following services and institutions depending on the problem for which they called:
- professional services in the school;
- agency (institution) for child protection in the country;
- various health professionals, general practitioners, psychologists/ psychiatrists; and
- referral to emergency services.
During the treatment and support of the children, the team of the SOS helpline often
cooperated with the Centers for Social Work from Skopje and other cities, the Department of
Interior, schools, the Association of Young Lawyers, the Coalition for Fair Trials and other
stakeholders and organizations to provide better and more efficient support for the callers.
During this year, the close and successful cooperation with the Center for Social Work in Skopje
and their Intervention Team continued in a number of occasions. Reports (leads) regarding
violence against children, inappropriate parental care, failure to act according to the issued
resolution for seeing the parent after divorce - are some of the successful examples where,
together with the Center, we managed to improve the exercising of the rights of a number of
children.
Graph 5: Activities implemented
SPECIAL CASES THAT APPEARED FOR THE FIRST TIME OR
AFTER A LONG TIME IN 2021
In this section we refer to the cases that are not common in the long-standing practice of the
SOS helpline for children and youth and, as such, we single them out as special case studies. We
are talking about three categories of cases that occurred either for the first time or after a long
time on the SOS helpline. Without going into the reasons why they showed up exactly during
197
31
59
109
25
74
85
7
0 20 40 60 80 100 120 140 160 180 200 220
recommendations
referral to school counsellors
referral to a child protection agency
referral to a law enforcement agency
referral to healthcare professionals
referral to other organizations
direct interventions
other
Activities undertaken

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this year, which requires special examination and analysis, we hereby present those cases
below.
Human trafficking
An unusual phenomenon that we single out as a
special case in the annual report for 2021 are the
reports of trafficking in minors, as well as
kidnappings and kidnapping attempts that took
place in the period August-September. We would
like to point out that this type of reports have not
been reported to the service for a long time, and it
is especially noticeable that they occurred in a
short period of time, in less than a month, at the
end of August and the beginning of September,
when there is increased movement of workers
returning from, or going, abroad, as well as the
use of summer vacations in the country and
abroad.
initiate a procedure and action for protection
of children.
We emphasize that these were very complex
cases because the same report (lead)
included several criminal acts and violation
children's rights. Attempts have been was
made to trade with children, kidnap them for
ransom, several attempts to sell children on
the basis of prior agreement with the parents
as well as strategies to marry the child and
give money to the parents. Attempts have
also been made to provide parents with
financial benefits from their children on a
variety of grounds. Here is just one example
to illustrate the complexity and seriousness
of the problem, without disclosing any
personal information that could reveal the
identity of any of the parties involved:
One of the reports (leads) was about a
missing child who had not returned home for
8 days. The mother had several attempts to
return the child but failed, however,
following our intervention to the competent
institutions, the child was found and
returned home the
Without intending to suggest or prejudge
that the migration or the increased internal
and external mobility is the cause of these
phenomena, we still consider it relevant to
recommend to the relevant institutions to
carefully monitor and take into account one
factor that could impact, or impacts the
increase of the illegal activities. These were
several reports that have been submitted in
a period of ten days. In all cases, the
Children's Embassy Megjashi immediately
intervened to the competent institutions to
following day. In coordination with their
legal representative, it was determined that
.it was about a sale of the child so that one of
the parents could gain financial benefit At
the time of writing, the case is in legal
proceedings.In this context, we remind you
that in 2008 a new Article 418-d, Paragraph
1 was added to the Criminal Code entitled
"Trafficking in minors". We appeal to the
competent institutions, especially the
Ministry of Interior, to intervene
immediately after receiving notification and
to investigate all circumstances before and
after the event in order to determine the
correct factual situation, ensure further
protection of the child and prevention such
future events as much as possible.
The Children's Embassy Megjashi is ready to
operationalize and service the European
number 116000 for missing children, along
with the European number for children -
116111. Megjashi is part of the National
Commission for Combating Trafficking in
Human Beings and Illegal Migration/
Subgroup for Combating Child Trafficking
http://nacionalnakomisija.gov.mk/mk/.

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Political abuse of children
In the period September - November 2021
we were in a pre-election and election
period full of political campaigns and active
political officials. We found ourselves in
situations where we would often come
across pictures, videos, posts on social
media full of abuse of children for political
activities. As an organization that represents
the rights of children, we closely followed
them and appealed for their protection
from political abuse publicly on the social
media i.e. on our Facebook page, including
complaints to the Ombudsman. Again
, as in previous years, we note with concern
that child abuse for political activity has been
occurring continuously for years - an act that
is prohibited by the Law on Child Protection,
the UN Convention on the Rights of the Child
and the Declaration on the Protection of the
Child against Political Manipulation and
Abuse. That is why we call on all relevant
factors in the country to protect children and
to put the interest and welfare of the child
on the first place.
Problems with online teaching
As the 2021/2022 school year started in a
Covid-19 pandemic, the children were
attending the teaching process in a
combined manner – with physical presence
and online, hence they faced many
challenges and problems. There were
difficulties in moving the teaching process
from physical education to online
environment due to illness of the child or
his/ her parent, which required obtaining an
appropriate medical certificate and
attaching it so that the child can start
attending classes online, problems with
Internet connection at home, problems with
the Internet connection in the school,
crashing of the Microsoft Teams platform,
forgetting passwords of the profiles, poor
listening of the teaching process, etc.
ADDITIONAL ACTIVITIES IMPLEMENTED BY THE TEAM FOR
THE SOS PHONE FOR CHILDREN AND YOUTH DURING 2021
Campaign for children's rights
The Children's Embassy Megjashi conducted a campaign in elementary schools in 2021
regarding children's rights that lasted from March to December. The aim of the campaign was

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to introduce children to their rights, how many of them actually know and understand what
they really mean, including sharing of the SOS number for children and youth. The campaign
was realized through online workshops on the Zoom platform with interactive participation of
children by watching pictures and videos. The workshops were organized by volunteers on the
SOS helpline for children and youth as well as volunteers from "Psyhesco". The same volunteers
also got involved in writing texts that will be published on the newly created website "Alo
Bushavko". The new website “Alo Bushavko” will provide additional communication channels
with the children and youth and will also offer content that could in the interest for the young
population but also for the parents and teachers.
Throughout the year we were also open for cooperation with high schools. In “Brakja
Miladinovci” - Skopje we implemented a two-hour interactive online workshop on cyber
violence, where the high school students were informed about the forms of this type of
violence, how to protect themselves and also how to appropriately report such cases.
Psychological first aid for those affected by the fires
In August, when Macedonia was in a state of crisis with active
fires that were ravaging nationwide, Megjashi, in cooperation
with ZSP Psyhesco intensified the services for children and
their families as well as other affected persons in the scorched
areas who will be able to request psychological first aid using
telephone numbers. Six (6) telephone numbers were active,
for 24 hours in a period of seven days.
Protocol for operation of the SOS helpline
In order to increase the efficiency of the operation of the SOS telephone for children and youth,
and being encouraged by the daily raising of questions, dilemmas and problems by our users,
we realized that there is a need to prepare a work protocol. The content and purpose of this
protocol is to show the users of our services how we work and how can we provide support and
how to action. The protocol was prepared by the SOS team and approved by the management
of the Children's Embassy Megjashi. It will be also available in full on the "Alo Bushavko"
website.

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Alo Bushavko
The actual operation and the detailed research on the attitudes of children and young people
about the SOS helpline of Megjashi raised the need to introduce a new communication channel
(learn more about the research at the following link:
http://www.childrensembassy.org.mk/istrazuvanje-za-vebsajt.nspx), which will provide
greater availability and provide us with an opportunity to get even closer to the children. In the
period September - December 2021, intensive work was carried out on the development of
the website called "Alo Bushavko". It will be available to our customers starting from January
2022.
Technology is changing the way communications work. By following the
development of technology and the opportunities it offers for easier and
faster communication, we have created a new website - with just one click,
children, young people and adults can reach us, and we can reach them.
The site provides not only communication opportunities but also various
useful information on the most frequently asked questions or questions
that are of importance and interest for the young people but also for the
adults, including directions and answers... The texts will be segmented for
four target groups: children up to 12 years of age, teenagers 13 to 18 years
old, parents and custodians, and teachers and professional services.
SOS helpline – Operational and administrative data
Helpline name: SOS telephone for children and youth
Address: "Kosta Novakovic" Street No. 22 А, Skopje
Region of work: Macedonia
Working hours of the SOS helpline: every working day from 08:00 to 16:00, 24/7 shifts in the
afternoon on working and non-working days (SOS helpline volunteers)
Email contacts: sos@childrensembassy.org.mk, alobushavko@childrensembassy.org.mk
Website: www.childrensembassy.org.mk and https://alobushavko.mk/
Facebook: AloBushavko/ SOS helpline for children and youth -
https://www.facebook.com/SOSHELPLINEMEGJASHI/
Contact telephones on the SOS helpline: +389 (0) 70 390 632 and/ or +389 (0) 2 2465 316
Line exemption status: the mobile phone is not free, we do not have support for the free
international number of SOS helplines for children 116 111

21. 110 | с т р а н и ц а
Annex to the report
The Megjashi SOS telephone for children and youth
The SOS telephone children and youth has been operating for 28 years,
since October 1993. During all these years (as of 2021) some assistance
and/ or advice has been provided to 21,716 reported cases.
➢ WHY IS AN SOS TELEPHONE NEEDED FOR CHILDREN AND YOUNG PEOPLE?
All those who care about the well-being of children, their rights, who want to raise cases
of abuse, neglect, violence, poverty and exploitation, turn to the SOS helpline. We listen to
them and whenever necessary we appeal to the public on raising of awareness of a particular
issue. We systematize and analyze the data received from the SOS telephone and present them
in the form of an annual report. We use the analyzes in the reports to inform and influence
policy makers and decision makers, and together with our partners we try to reshape the lives
of children for the better.
The purpose of the SOS helpline for children and youth is to enable sharing of
information and support about some violation of children right, assistance in advocacy and
lobbying, promotion of the rights of the child and promotion of the SOS helpline as a medium
for helping children. During the talks, no ready-made solutions to the problems are provided,
because there are no universal solutions, but possible alternatives for solving the problem
raised with us.
➢ PRINCIPLES OF WORK OF THE SOS HELPLINE
The operation of the SOS helpline is firmly grounded in the principles of the UN
Convention on the Rights of the Child, which emphasize children's rights to privacy and
protection against injury. The principles of confidentiality and anonymity are at the core of the
operation. Information about the whistleblowers and the concerned child is submitted to the
competent institutions only if that is required by the gravity of the problem.
Principles of work:
17. The best interest of the child - the best interest of the child is always a
number one priority – an assessment is made for each specific
situation regarding the best interest of the child
18. Confidentiality – the information obtained from callers is confidential
and is not available to the public. It is used only for statistics or analysis
19. Availability - Alo Bushavko - telephone numbers and other
communication channels (chat, email) are available 24/7.
20. Anonymity - Callers and counselors have the right to remain
anonymous

22. 111 | с т р а н и ц а
➢ WHO IS BEHIND THE SOS HELPLINE?
The team of experts behind the SOS helpline consists of pedagogues, psychologists,
social workers, lawyers and volunteers with such backgrounds. The volunteers have a special
place in the operation of the SOS telephone.
➢ WHO DOES THE SOS HELPLINE COOPERATE WITH?
During its operation, the SOS helpline for children and youth cooperates with several
stakeholders - competent institutions, other non-governmental organizations that work in the
field of children's rights or in some way are concerned by the rights of the child, as well as
with individual professionals. Depending on the type of problem that the callers raise with us
and depending on the violation of children's rights, the service acts in parallel by sending
written addresses to the relevant institutions, monitors the procedures undertaken by these
institutions in relation to the case and reacts if it sees that they do not act in the best interest
of the children.
The SOS helpline of Megjashi is part of the Child Helpline International (CHI), an
international network organization recognized by the European Commission, the General
Directorate for Justice, as a strategic partner in strengthening the role of the SOS helplines in
Europe. This global network is also recognized globally and has a significant role in improving
the realization of the children's rights based on real data.
31.12.2021 Skopje