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11조
신의성실
나혜정 김주은 임재환 김은경 김찬영
INDEX
1. 신의성실과 관련된 사례
2. 산탄데르 은행
3. 존슨앤존슨
4. 신의성실에 대한 입장 차
5. 결론
우리들의 고백
보급품절도
헌금횡령
부정행위
관리실태악용
선생님 기만
세월호 선장의 신의 성실
제10조(재선의무)
선장은 화물을 싣거나 여객이 타기 시작할 때부터 화물을 모두 부
리거나 여객이 다 내릴 때까지 선박을 떠나서는 아니 된다.
산탄데르 은행
CSR 활동비중
교육
73%
지역경제
8%
문화.예술
12%
환경.기타
7%
판매
산탄데르의 CSR활동
• 지점고객이 직접 후원하고 싶은 단체를 선정
하게 하고 선정된 단체에서 임직원 봉사 및
자금 지원
사회복지
• ‘Santander Universities’를 통한 대학교육
지원
• ‘Santander Foundation’을 통한 금융교육 지
원
교육 및
학술연구
• ‘어린이 예술 축제’등 유소년 문화행사 후원
• ‘Formula’‘축구’등 스포츠 후원
문화-예술
환경.기타 • 친환경 시설 도입 기업들에 대한 자금 지원
• 친환경 농산물을 이용한 학교급식 운동 지원
존슨&존슨
1886년 설립된 미국 국적의 제약 회사
타이레놀 전량 리콜 사태 이후의 여론
그렇다
92%
아니다
8%
존슨앤존슨사는 소생할 수 있을 것인가?
시민들의 인터뷰내용
▶ 61세의 여성
-타이레놀을 생산하는 존슨앤존슨사는 정직하고 성실하기
때문에 그들의 의약품을 계속 쓸 것이다.
존슨앤존슨사 사장의 인터뷰내용
“사회는 우리회사가 특별히 믿을 만 하고 책임감 있는
회사라고 믿고 있다.
우리는 이 신용에 손상을 입히고 싶지 않다.”
▶ 23세의 여성
-타이레놀을 써 보았고 좋은 약인 것을 알기 때문에
계속 쓸 것이다.
우리는 신의성실을 지킬 수 있다.
지킨다 버린다
우리는 신의성실을 지킬 수 있다.
찬성
처음부터 거짓말 할 의도X
진실은 언젠간 밝혀짐
반대
불가피한 상황
지키는 사람만 손해
미래에 책임 유보
Depends on your choice !
Q&A
THANK YOU

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11조 신의성실