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  2. WHAT IS AN EVENT ? An event can be described as a public assembly for the propose of celebration, education, marketing or reunion. Something that happens or is regarded as happening, an occurrence,especially of some important to a sizable group with motive of entertainment or information, making it noteworthy or memorable. What are the types of events ? 1. Leisure events 2. Cultural events 3. Organizational events 4. Personal events
  3. Leisure Events :- This category includes stage, music, ghazal, dance, mimicry shows, live concert leisure sports and other recreational and entertainment activities. Involves higher cost and advanced infrastructure as these events are generally telecasted on television. Cultural Events:- Popular cultural event includes ceremonial, religious, art, social galleryshow, heritage, theme parties, charitable shows. India having rich in heritage and a strong cultural background holds a varity of festival throughout the year.
  4. Organizational Events:- Organizational events includes trade biz, B2B, B2C shows, national and international seminars, training programs, incentive tours, executive meeting award ceremony. They provide great opportunities for exposure. Personal Events:- The famous personal events include wedding ceremonies, birthday, marriage anniversary, annual picnics and other occasional functions. Adding professional expertise to such occasion not only make such events special but also relieves families from the extra burden of handling responsibilities.
  5. 5W’S CONCEPT FOR AN EVENT Why • ‘Why’ means, why u want to organize the event i.e. event objective what do you want to get from the event? Defining event objectives at the very start of event planning is very important as it gives you the direction in which you should proceed to accomplish your objectives. Organizing an event without clear objectives is a huge waste of both time and resources. What • ‘What means what you are going to do in the event i.e., what will be the: Event name, Food and Beverage,Type of entry, Program menu, Event budget. When • When you are going to the event (Date & Time):Target audience, working days, examination, festival time, no clash dates, climate conditions.
  6. Where • Where are you going to organize the event i.e., the venue. Who • Who will be organizers,sponsors, partners, client and target audience. How many target audience are you expecting to visit the event and why.You must have very good reason to this‘Why’ as you will have to convince your prospective organizers and sponsors for that why particular number of people will attend the event.
  7. KEY STEPS IN EVENT MANAGEMENT STAGE-1 • Feasibility:Possibility of event, time, funds, people involved and venue STAGE-2 • Timing: Clash of another major event, well spaced if its of same kind. • Finance:Source of revenue,figure out expected expenditure and plan the budget. STAGE-3 • Marketing:Marketing strategies to be applied, sponsorship,advertising ticket sales. • Operational:Facilities,equipment and sequence of event should be continuously monitored.
  8. THE 5 C’S OF EVENT Conceptualization • Conceptualization of creative idea. Costing • Calculation of cost of production and margin. Canvassing • For clients and sponsors, customer, audiences and networking. Customization • Bases on the preference of customer and marketing objective of organization. Carrying – out the event • The execution of the event as planned