Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Group no 9 Presentation.pptx
1. A
PROJECT REPORT ON
“A STUDY OF ENLARGEMENT OF DIGITAL MARKETING IN WARORA CITY”
SUBMITTED TO
GONDWANA UNIVERSITY, GADCHIROLI
GADCHIROLI IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE
AWARD OF THE DGREE OF M.COM
Submitted By
Mr. SANKET. VINAYAK. DHOKE ( Group leader )
Miss. ROSHNI. SURESH. BONDE Miss. PALLAVI. RAMCHANDRA. DAWARE
Mr. AKSHAY. MANOHAR. BORIKAR Miss. MONALI. BHASKARRAO. DHOKE
Miss. MAHIMA. GANESH. CHAUDHARI Miss. KAJAL. ASHOK. DHOPTE
Miss. POOJA. SUBAL. DAS Miss. KALYANI. HEMANT. DODKE
Miss. SNEHA. RUPCHAND. DATARKAR Miss. ANUJA. SUNIL. DORLIKAR
Under the Guidance of
Dr. Bina M. Moon
M.com. M.B.A, PhD, SET.
DR. AMBEDKAR COLLEGEOF ART, COMMERCE AND SCIENCE CHANDRAPUR
DEPARTMENT OF COMMERCE
DR. AMBEDKAR COLLEGEOF ART, COMMERCE AND SCIENCE CHANDRAPUR
2020-2021
2. INTRODUCTION
Marketing :
Dr. Philips Kotler has defined marketing as 1) "the science and art of exploring, creating, and delivering
the value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It
defines, measures and quantifies the size of the identified market and profit potential. It pinpoints which segments
the company is capable of serving best and it designs and promotes the appropriation products and services."
Consumer Behaviour :
It is broadly the study of individuals, or organization and the process consumers use to search, select.
Use and dispose of products, services, experience, or ideas to satisfy needs and its impact on the consumer
and society.
Consumers :
The term customer is specific in terms of brand, company or shop. It refers to person who customarily or
regularly purchases particular brand. Purchases particular company product, or purchases from particular shop.
Thus a person who shops at Bata shores or who uses Raymonds clothing is a customer of these firms. Whereas
the Consumer is a person who generally engages in the activities search select use and dispose of products,
services, experience or ideas.
3. Participant in the Buying Process :
There are the Following four different roles that persons can play in buying decision.
•Initiator
•Influencer
•Decider
•Buyer
•Users
4. Marketing strategies of e- Marketing companies :
o Free Gifts.
o Play Games with Your Customers.
o Offer Tips, Advice, or Quotes in your Listings.
o Offer Repeat-Buyer Discounts and Other Promotional Coupons.
o Send a Regular Newsletter to your Buyers.
5. OBJECTIVES :
1] To study the functions and marketing strategies of a digital marketing.
2] To research methods for better marketing.
3] To identify the reasons for preferring digital marketing.
4] To know which age group of customers is using different digital marketing facilities.
5] To study the consumer’s service quality in digital marketing.
6] To measure the customer satisfaction in digital marketing.
6. SCOPE OF THE STUDY
E-Marketing or electronic business or an internet business is also can be define as the application of
information and communication technologies in support of all business activities.
In year 1996The term e-business was cast by IBM'S marketing and internet teams.
Basically E-marketing is the process of buying, transferring or exchanging products services and
information through internet, social networking, computer networking and other online services.
7. IMPORTANCE OF THE STUDY :
The project has very wide scope and it is based on the study of people's perception
towards the new era of e-marketing and their facilities which are being rendered to the
local people of Warora city.
Only e-marketing services have considered in this study. Customers of Warora city are
selected for the study.
The study will try to discover the awareness level of customers towards e-marketing.
The study will try to know the problems faced by the peoples during conducting e-
marketing.
8. HYPOTHESIS :
• India is still yet behind than other developed countries
in being a potential market.
• Not many people have access to internet in a developing country such as ours.
• Many International firms ship products to warora but
shipping delays may occur.
• Many peoples in Warora are becoming aware about the E-marketing.
• People still feel insecure in paying online, as they feel a threat of online money
theft.
9. PROGRESS OF EMERGENCE OF E- MARKETING IN WARORA CITY
Digital or e-Marketing Industry in India
Digital Marketing industry in India is spread to almost all the business sectors.
Some of the applications of E- Marketing are shopping and order tracking, online banking, payment
systems and content management.
The power of digital marketing allows geophysical barriers to disappear making all consumers
and businesses on earth potential customers and suppliers. It is known for its ability to allow
business to communicate and form a transaction anywhere and anytime.
10. Sr. No Options Percentage
1 Yes 30%
2 No 70%
Total 100%
Progress of e- marketing in warora city : 2017 – 2018
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No
2017-18
2017-18
In 2017-2018, 30% peoples in Warora are aware about the e-marketing while 70% peoples are
not aware about the e- marketing.
Hence maximum customers in warora are not aware about e- marketing in 2017-2018
11. Sr. No Options Percentage
1 Yes 45%
2 No 55%
Total 100%
Progress of e- marketing in warora city : 2018 – 2019
0%
10%
20%
30%
40%
50%
60%
Yes No
2018-19
2018-19
In 2018-2019, 45% Peoples in warora are aware about the e-marketing while 55% people are not
aware about the e- marketing.
Hence percentage of awareness of e- marketing among of the peoples of warora are increased in
2018-2019 as compared to 2017-2018.
12. Sr.No Options Percentage
1 Yes 53%
2 No 47%
Total 100%
Progress of e- marketing in warora 2019 – 2020
44%
45%
46%
47%
48%
49%
50%
51%
52%
53%
54%
Yes No
2019 - 20
2019 - 20
in 2019-2020, 53% peoples in warora are aware about the e-marketing while 47% peoples are not aware about
the e- marketing.
Increase the use of Internet, smart Phones, cashless transaction have created the tremendous awareness among
the peoples about the usage of e-marketing sites and this has result in increase in percentage which is the good
sign for the e- marketing companies
13. 2017-18 2018-19 2019-20
Yes 30% 45% 53%
No 70% 55% 47%
Comparative Progress in Last three years
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2017-18 2018 -19 2019 - 20
No
Yes
In 2017-18, 30% People in warora are aware about the e- marketing while 70% Peoples are not
aware the e-marketing. In 2018-19, 45% Peoples are aware about the e- marketing While 55%
people are not aware the e-marketing.
In 2019-20, 53% People in warora are aware about the e- marketing while 47% Peoples are not
aware about the e- marketing.
14. Data Analysis
Following data analysing by the presented collective data information.
•Explain by some factors
1) Awareness about Internet
2) Awareness about digital marketing
3) About the digital marketing websites
4) About availability of services of these sites
5) Products delivery period
6) About the delivered product
15. Sr. No Options Percentage
1 Yes 65%
2 No 35%
Total 100%
1) Awareness about Internet
65%
35%
Yes
No
Diagram no 1.1
From the above table it is found that 65% customers are aware about the internet while
35% of them are not aware about internet.
Table no 1.1
16. Sr. No Options Percentage
1 Yes 53%
2 No 47%
Total 100%
2) Awareness about digital marketing
53%
47%
Yes
No
Diagram no.1.2
From the above table & diagram we explain that there percentage of awareness about
digital marketing. We found that 53% customers are aware about the digital marketing while 47%
of them are not aware.
Table no.1.2
17. Sr. No Options Percentage
1 e-Bay 10%
2 Flipkart 30%
3 Amazon 26%
4 Myntra 25%
5 Home shop 18 5%
6 Other 4%
Total 100%
Table no.1.3
10%
30%
26%
25%
5%
4%
e-Bay
Flipkart
Amazon
Myntra
Home shop 18
Other
Diagram no.1.3
3) About the digital marketing websites
18. Sr. No Options Percentage
1 Yes 20%
2 No 80%
Total 100%
4) About availability of services of these sites
20%
80%
Yes
No
From the above it is found that out 20% Services of these sites are available in warora while 80%
of them said that services of these sites are not available in warora.
Hence maximum respondents in warora said that services of these sites are not available in
warora.
19. Sr. No Options Percentage
1 Within 1 to 2 days 55%
2 Within 2 to 4 days 35%
3 More than 4 days 10%
Total 100%
5) Products delivery period
55%
35%
10%
Within 1 to 2 days
Within 2 to 4 days
More than 4 days
From the above info, it is found that 55% customers are of the opinion that their desired
product is delivered to them within 1 to 2 days, 35% customers said that product is delivered
within 2 to 4 days while 10 % customers said that their desired product is delivered to them in
more than 4 days. Hence most of the customers said that product is delivered to them within 1
to 2 days.
20. Sr. No Options Percentage
1 Same as ordered 60%
2 Other products is delivered
instead of ordered products.
35%
3 Products is faulty 05%
Total 100%
6) About the delivered product
Same as ordered
Other product is delivered
istead of ordered product
Products is faulty
from the above it is found that 60% customers said that they had delivered same product which they have
ordered, 35% customers said that other products is delivered instead of ordered one and 5% customers said
that product delivered to them is faulty.
21. Social Impact in warora City:
In warora in over the last few years is a increase in the use of internet, smart
phones, cashless transaction have created the very large in size, quantity among the
peoples about the usage of e- marketing sites and this has result in increase in
percentage which is the good sign for the e- marketing companies. The use of e-
marketing have introduced new dimensions of shopping and business to peoples in
warora. Now peoples in Warora goes for e-marketing rather than depending on the
traditional markets. Especially youngsters in warora are preferring e- shopping sites for
the purchasing needs.
Eventually, even for buying a product from a shop situated near to home, the
customer may use the internet to place order, and may get the product delivered immediately.
The integration of electronic commerce and marketing will bring a renaissance in marketing
function. Using the advantages of both Internet marketing and traditional marketing according
to the goals of the company, is considered to be the most effective way of marketing. Comparing
the two approaches, Internet seems to be a complementary tool to traditional marketing.
22. FINDING
1) Maximum customer in warora are not aware about internet.
2) Maximum customers in warora are not aware about e- business.
3) Maximum of them come to know about e-shopping sites through internet.
4) Maximum respondents have chosen these sites for purchasing due to variety of products.
5) Maximum customers in warora get influenced by T.V advertisement of e- shopping websites
.
6) The peoples which are going for e-marketing are the youngsters.
7) The increase in the use of smart phones have increased the usage of e-marketing.
23. CONCLUSION
The study started with the aim to analyse the different issues related to the digital marketing. Based
on the discussion it has been found that in case of the digital marketing the most important aspect is to
connect with the users. The ladder of engagement has shown the approaches to attach with the
customers. The study has also revealed that in order to utilise the digital marketing in an effective way,
the companies are required to design an effective platform. With the example of Pinterest the
effectiveness of a social media platform has been discussed. The current trends in the digital marketing
have also been discussed in the study. It has shown that in the current context, it has become important
to integrate all the systems with that of the digital platform. The transition of newspaper from the
printed version to the online version has been exemplified the current trends of the digitalisation.
24. SUGGESTIONS
1) The government can provide cheaper internet to more homes.
2) Firms should start an education program. So let people know of the comfort of buying things
with a mouse click.
3) Potential customers should be open to conversation and contact the firms if they have an
issues related to anything. Or if they have queries.
4) Companies (e-shopping, e-Business websites) should focus on the small cities like warora so
that customers in these cities could also take advantage of e-shopping.
5) E-commerce companies should improve their shipping timing and deliver the products to
customers within a time.
26. BIBLIOGRAPHY
BOOKS REFERED:
1) Philip Kotler : Marketing Management, Pearson Education India
2009
2) Philip Kotler : Principles of Marketing, Pearson Education India
2008
3) Michael Harker, Marketing an Introduction, Financial Times
Prentice Hall. 2009
4) Dr. Thakur, Jiwiteshkumarsingh, Marketing Principles and
Techniques, Deep & Deep Publications (P) Ltd. New Delhi, 2001
5) R. Paneerselvam; Research Methodology, Prentice Hall of India
Pvt. Ltd. New Delhi 2004
6) Business world, The CSMM-BW customer loyalty survey (06-07),
2 Aug 2007
7) William G. Zikmund, Business Research Methods, Thomson South
Western, 7th Edition, 2005
8) C.R. Kothari, Research Methodology - Methods & Techniques, 2nd
Edition, New Age International Publishers Pvt. Ltd. 2004
