Pure Trip is a travel agency focused on customised travel in New Zealand.

1. PureTrip
A New Zealand Tourism Operator
PureTrip
www.puretrip.co.nz
MAKE YOUR DREAM COME TURE

2. PureTrip
Our Team
Wen Yunjia
• ID:20151928
Shui Yongjia
• ID:20151897
Qian Feng
• ID:20151912
Li Ke
• ID:20092306
Ma Jinjun
• ID:20160417

3. PureTrip
Agenda
Concept
Product
Market
Social Media

4. PureTrip
Concept
Customized
Group
43280
Opportunity

5. PureTrip
BRAND & LOGO
PureTrip
100% Pure New Zealand
www.puretrip.co.nz

6. PureTrip
Customized travel
with personal
photographer
Product – Tailored travel

7. PureTrip
PURE
Brand Architecture
PURE.love
PURE.adventure
PURE.luxury
Current
Future
Future

8. PureTrip
Shanghai, 23 million people
Per capita GDP: $16,553 US dollar
Niche market

9. PureTrip
Extreme sports
enthusiasts
Young Couple Wealthy People
2.6 million 25~29 people in Shanghai
Niche market
2016 Grow with our customer 2046

10. PureTrip
Brand Leverage of New Zealand
Brand Leverage

11. PureTrip
Brand Leverage
• Pure environment and simple lifestyle
What is pure?
• Honeymoon-Pure Love
• Conventional Travel-Simple Lifestyle
pressure dropping.
How to leverage ?

12. PureTrip
Social media – Target & Channel
Target
Channel

13. PureTrip
Social media - Tactics
Accurate Ad Push
Share Experience
Viral marketing
Interacting with customers

14. PureTrip
References
• Bureau of Statistics of Shanghai. (2015). The People’s Gender and Age Composition of the Sixth Chinese
Papulation Census. Retrieved from http://www.stats.gov.cn/english/statisticaldata/AnnualData/
• Coza, D. (2015, January 26). Why And How Travel Agents Should Use Social Media. Retrieved from
http://tts.com/blog/why-and-how-travel-agents-should-use-social-media
• FutureBrands, (2015 ). Country Brand Index 2014-15. Retrieved from http://www.mbl.is/media/84/8384.pdf
• Gartner. (2016). Gartner for Marketers INSIGHTS. Retrieved from https://www.gartner.com/marketing/social-
marketing/
• Hurun Report. (2015). China Ultra High Net Wealth Report (2014~2015). Retrieved from
http://www.hurun.net/en/Research.aspx
• Statistics NZ. (2016). International Visitor Arrivals to New Zealand: December 2015. Retrieved from
http://www.stats.govt.nz/browse_for_stats/population/Migration/international-visitor-arrivals-dec-
15.aspx
• Tan, L. (2012, November 21). Chinese star's wedding boon for tourism. Retrieved from
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10848887
• Tourism New Zealand (2011) Retrieved from http://www.tourismnewzealand.com/about/what-we- do/campaign-
and-activity/

15. PureTrip
Thank You!
Welcome to PureTrip!
纯境旅程
梦想成真