SWOT Analysis Template Instructions Complete each of the 4 sections Each section should contain 3-5 bullets Select the boxes and your text Save as an image Upload the image into your discussion board post SWOT Analysis Template Strengths Weaknesses Opportunities Threats Product quality Pricing. Experience about product. Customer relationship. Hard to make the case for the new products Materials. Lack of capital. Pricing, Reputations. 1. Healthy pet food. 2. The location. 3. the kind of technology. 4. Social opinions. 5. Geographic. High competition. Competitors activities. Societal trends. Running head: INSERT YOUR RUNNING HEAD (REMEMBER: DELETE EVERYTHING THAT APPEARS IN RED.) Review the Final Project Part I Rubric to see how your paper will be scored. Be sure to follow APA format when providing references. If you have questions on the APA format, you can check the Purdue OWL website or seek help from the SNHU Writing Center. Notes on APA in a Formal Assignment · Set margins to 1 inch all around. · Use 12-point Times New Roman font and make sure to double-space. · Paragraphs should be at least three to four sentences. · Do not include the headings “Introduction” and “Conclusion.” These are included below to help you lay out your paper. APA format assumes the introduction begins the paper, the body continues the paper, and the conclusion wraps up the paper, so those headings are not needed. · Indent the first line of every paragraph by pressing the Tab key. · Be careful not use personal pronouns such as “I.” Make sure to delete the Paragraph 1, Paragraph 2, etc. headings as well. Be sure to replace all the text in red on this template with your own writing. (This entire first page can be deleted after you review the suggestions. The paper should begin with your title page, which follows.) MKT 113: Final Project Part I Final Submission Your Name Southern New Hampshire University (REMEMBER: DELETE EVERYTHING THAT APPEARS IN RED.) Introduction (Delete this heading in your final paper.) In your opening paragraph, very briefly introduce the purpose of your paper. Describe the company and what product the company is launching. Three or four sentences are sufficient. Paragraph 1 (Delete this heading in your final paper.) Using content from your Milestone One work (the discussion forum from Module Two), include a revised and completed SWOT matrix. Explain how this can help you to market your new product. Make sure you focus specifically on the SWOT related to the product, not the company overall. Paragraph 2 (Delete this heading in your final paper.) Describe the target market for the pet supply store’s new product to be launched. Include information about the target market’s demographic, psychographic, and geographic breakdown. A minimum of four to five sentences are required to support your thoughts. Focus your thinking around the segment of the pet supply store’s target market that would be most interested in purch ...

1. SWOT Analysis Template Instructions
Complete each of the 4 sections
Each section should contain 3-5 bullets
Select the boxes and your text
Save as an image
Upload the image into your discussion board post
SWOT Analysis Template
Strengths
Weaknesses
Opportunities
Threats
Product quality
Pricing.
Experience about product.
Customer relationship.
Hard to make the case for the new products Materials.
Lack of capital.
Pricing,
Reputations.
1. Healthy pet food.
2. The location.
3. the kind of technology.
4. Social opinions.
5. Geographic.
High competition.
Competitors activities.
Societal trends.

2. Running head: INSERT YOUR RUNNING HEAD
(REMEMBER: DELETE EVERYTHING THAT APPEARS IN
RED.)
Review the Final Project Part I Rubric to see how your paper
will be scored.
Be sure to follow APA format when providing references. If you
have questions on the APA format, you can check the Purdue
OWL website or seek help from the SNHU Writing Center.
Notes on APA in a Formal Assignment
· Set margins to 1 inch all around.
· Use 12-point Times New Roman font and make sure to double-
space.
· Paragraphs should be at least three to four sentences.
· Do not include the headings “Introduction” and “Conclusion.”
These are included below to help you lay out your paper. APA
format assumes the introduction begins the paper, the body
continues the paper, and the conclusion wraps up the paper, so
those headings are not needed.
· Indent the first line of every paragraph by pressing the Tab
key.
· Be careful not use personal pronouns such as “I.”
Make sure to delete the Paragraph 1, Paragraph 2, etc. headings
as well.
Be sure to replace all the text in red on this template with your
own writing. (This entire first page can be deleted after you
review the suggestions. The paper should begin with your title
page, which follows.)

3. MKT 113: Final Project Part I Final Submission
Your Name
Southern New Hampshire University
(REMEMBER: DELETE EVERYTHING THAT APPEARS IN
RED.)
Introduction (Delete this heading in your final paper.)
In your opening paragraph, very briefly introduce the purpose
of your paper. Describe the company and what product the
company is launching. Three or four sentences are sufficient.
Paragraph 1 (Delete this heading in your final paper.)
Using content from your Milestone One work (the discussion
forum from Module Two), include a revised and completed
SWOT matrix. Explain how this can help you to market your
new product. Make sure you focus specifically on the SWOT
related to the product, not the company overall.
Paragraph 2 (Delete this heading in your final paper.)
Describe the target market for the pet supply store’s new
product to be launched. Include information about the target
market’s demographic, psychographic, and geographic
breakdown. A minimum of four to five sentences are required to
support your thoughts. Focus your thinking around the segment
of the pet supply store’s target market that would be most
interested in purchasing this new product. Ensure that you
respond to feedback from Milestone Two in this section.
Paragraph 3 (Delete this heading in your final paper.)
Identify and describe the specific wants and needs of this target

4. market. Remember that you are focusing on the segment of the
target market that would be interested in buying the new
product.A minimum of four to five sentences are required to
support your thoughts. Be specific in your answer and include
information about the product that will either appeal to the
wants of this market or satisfy their needs or both. Make sure
you incorporate feedback and edits from Milestone Two in this
section.
Paragraph 4 (Delete this heading in your final paper.)
Identify the marketing strategies that you would recommend the
company use and explain why you have chosen them. For each
marketing strategy that you recommend, make sure to outline
the 4 P’s (price, place, promotion, and product). Explain how
you could use the 4 P’s to inform your strategies.
Paragraph 5 (Delete this heading in your final paper.)
Choose one marketing strategy you would recommend that the
company avoid. Make sure that you explain why it should avoid
this strategy. Outline the 4 P’s (price, place, promotion, and
product) for the strategy. If you made changes to one or more of
the 4 P’s, could this strategy be more likely to succeed?
Conclusion (Delete this heading in your final paper.)
The conclusion reminds the reader what your paper is about and
allows you to make a final point without introducing new
information. Four or five sentences are sufficient.
References
Armstrong, G., & Kotler, P. (2015). Marketing: An introduction
(12th ed.). Upper Saddle River, NJ: Pearson Education, Inc.
Make sure that you provide appropriate citations in APA style.
The text is provided as an example and should be kept in the
references for your paper. Feel free to add other resources.
Remember to cite ALL the sources that you used to write this
paper, not only here at the end of your paper but also within the
body to add credibility to your statements. References that you
have used should be included in alphabetical order by the

5. author’s last name.
Running head: TIP TOP BAKERY PRODUCT OVERVIEW 1
TIP TOP BAKERY OVERVIEW 6
MKT 113: Final Project Part I Final Submission
Tip Top Bakery Product Overview
Anastasia Bo
Southern New Hampshire University
Tip Top Bakery has been in business for over 20 years and
has five locations in New Hampshire. It has a successful
breakfast and lunch business making custom orders. To
accommodate its growing lunch business and respond to
increased competition, the owner has decided to start selling
pre-packaged “to go” sandwiches. One of the primary target
markets of the bakery is businesspeople, so Tip Top hopes that
the new offering will appeal to individuals without time to have
a sit-down lunch but who are still looking for a high-quality
lunch product.
To help the Tip Top Bakery decide how to best market its
new offering, a SWOT analysis on the product is recommended.
The bakery can use this to identify how it can leverage its
strengths to best take advantage of the opportunities in the
market.

6. Figure 1: SWOT analysis for Tip Top Bakery
The Tip Top Bakery has several strengths to highlight in its
marketing activities. The bakery has a good reputation for
serving healthy and delicious sandwiches, its lunch items are
priced in line with competing bakeries, and it is known for
using fresh, local ingredients. These strengths correlate well
with the opportunities identified in the SWOT. The first
opportunity is the trend to eat healthy, local foods. Tip Top
already has a reputation for serving this type of food and should
be able to transfer that to the new product. The second
opportunity is the trend for shorter lunch breaks. Tip Top has
already noticed an increase in the number of people who ask for
custom-made sandwiches “to go.” It can take advantage of this
with its new product.
The primary target market for the new “to go” sandwiches
is business professionals. This makes sense given that the
bakery already has locations in the business districts of
Manchester, Portsmouth, and Concord. For the new product, it
is recommended that Tip Top begin by rolling it out only in its
locations in Manchester. If successful, it can expand to its other
locations. Manchester has over 11,000 businesses located within
the city (Manta, 2015), and the bakery’s two locations are easily
accessible by many of these businesses. Additionally, research
shows that more than two thirds of Americans buy their lunch
every day (Wolters Kluwer Law & Business, 2015), which also
demonstrates a need for this new product. Further demographic
research reveals that according to the PRIZM segmentation,
three of the five primary segments in the Manchester area have
professional jobs, a high level of homeownership, and high
household incomes (The Nielsen Company, 2015). Thus they
can spend a little extra on lunch. This data indicates that
working professionals will be a great market segment target for
Tip Top.
The working professionals market is an important one for
Tip Top. This group primarily own their own home and have a

7. professional white-collar job and an above-average household
income. In addition, two of the top segments in this area are
over 55 years of age (The Nielsen Company, 2015). This age
group seeks convenience, as they tend to feel very rushed
during the business day. Those in the over-55 set also feel a
need to be healthy in their food choices, so they may be more
discerning in their choices. In addition, this target market
demonstrates two key wants in the bakery’s favor. The first is
the want to support local businesses over large chains, and the
second is their want to eat out for lunch for social reasons. The
social aspect of going out to eat, even just going with a
coworker to get takeout, is one of the most commonly
mentioned reasons for buying lunch (Berman, 2014). The
bakery’s new product fulfills all of these wants and needs.
Tip Top Bakery should focus on two primary marketing
strategies to promote its new product: social media and in-store
promotion. There are many ways the bakery can use social
media to promote the new product; however, it is specifically
recommended to develop a Facebook page that includes coupon
offers or discounts for people who “like” its page. To encourage
current followers to try the new product, Tip Top should
promote it through pictures and information on daily specials.
The bakery should also create an Instagram page where it can
cross-post the photos from Facebook. As the algorithms for who
sees posts on Facebook pages become more restrictive, using
Instagram can help Tip Top reach a broader audience. The
second online approach recommended is to use coupon sites
such as Groupon and review sites such as Yelp. These channels
could help to bring in people who are in the bakery’s target
market but who do not yet visit the bakery. The second
recommended marketing strategy is in-store promotion. The
bakery already has a large clientele for breakfast and sit-down
lunch; it can inform its current customers about the new product
through signs on the doors and table tents at the register and on
the tables. In addition, it could offer a percentage discount for a
“to go” lunch if customers brought in their receipt from a

8. previous purchase from that day. This would encourage folks
who came in for coffee or breakfast to return for lunch. Both
suggested strategies rely heavily on the price element of the 4
P’s by offering coupons or discounts off of the new product.
The Tip Top Bakery should avoid a television marketing
strategy. Although local television potentially could reach the
target market, the high cost and the limited ability to track the
response to the ad limits its usefulness to the bakery. If this
marketing strategy was to be used, it should focus on the
product itself, presenting the benefits of the new “to go” lunch
options. It could include a price discount; however, since this
marketing channel is passive, it would need to be a sale or a day
of discounts rather than something specific to the person. Use of
television does not make sense for the bakery regardless of the
type of messaging used.
The Tip Top Bakery has a great opportunity with its new
“to go” lunch product to reach new customers and create an
enhanced loyalty among its current customers. By focusing the
initial strategy on the target market of working professionals
around its Manchester locations, Tip Top will be able to gauge
the new product’s success before rolling it out to all of the
locations. The new product fills a need and will be able to
capitalize on the reputation of the bakery, two factors that will
increase the likelihood of its success.
References
Berman, J. (2014, March). Buying your lunch is a terrible idea.
The end. No more debates. The Huffington Post. Retrieved from
http://www.huffingtonpost.com/jillian-berman/why-buying-
your-lunch-at-_b_5020896.html
Manta. (2015). Companies in Manchester. Retrieved from
http://www.manta.com/mb_51_ALL_CQE/manchester_nh?ftoggl

9. e-frontend-prod-
on=abTests.revenue.responsive_12162014_control&utm_expid=
82789632-
30.8Ue3RXoXRoWAwC0cgSs_wg.1&utm_referrer=https://www
.google.com/
The Nielsen Company (2015). ZIP code look-up.
MyBestSegments. Retrieved from
http://www.claritas.com/MyBestSegments/Default.jsp?ID=20&p
ageName=ZIP+Code+Lookup&menuOption=ziplookup#
Wolters Kluwer Law & Business (2015). Survey finds American
workers spend an average of $3000 a year on coffee and lunch
at work. Employmentlawdaily.com. Retrieved from
http://www.employmentlawdaily.com/index.php/news/survey-
finds-american-workers-spend-an-average-of-3000-a-year-on-
coffee-and-lunch-at-work/