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Navigating the Path to the Intelligent Enterprise
SAP Retail Vision and Roadmap
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© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP.
Except for your obligation to protect confidential information, this presentation is not subject to your license agreement or any other service
or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or any related
document, or to develop or release any functionality mentioned therein.
This presentation, or any related document and SAP's strategy and possible future developments, products and or platforms directions and
functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this
presentation is not a commitment, promise or legal obligation to deliver any material, code or functionality. This presentation is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a
particular purpose, or non-infringement. This presentation is for informational purposes and may not be incorporated into a contract. SAP
assumes no responsibility for errors or omissions in this presentation, except if such damages were caused by SAP’s intentional or gross
negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from
expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates,
and they should not be relied upon in making purchasing decisions.
Disclaimer
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Circular Economy
Livable cities
Global supply chains
Health
Demographic and
societal change
Role of stores
is changing
Mobile
everywhere
Digital first
competitors
Global Megatrends impact the Retail Industry Trends
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New experiences
Today’s Customers expect. . .
Instant delivery
and gratification
Personalization
at scale
Digital everything
Innovating at the speed of the industry is not enough
as new players are changing the game
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Be immersed in consumer lives
through trusted experiences.
Delivered at scale.
Profitably.
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For Retailer it’s about creating experience consumers can trust
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Focus on your strategic priorities
Customer
centricity
Serving the
“segment of one”
Smart
Stores
Digital
supply chain
Business model
innovation
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Business Transformation – Challenges
Business Processes
Data Management &
Analytics
Enterprise Architecture
Complex, fragmented
business processes
Data structure with
quality issues
Highly customized
legacy applications
and silos
Resistance &
Uncertainty
People & Culture
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Seamless End User
Experience and collaboration
Business Transformation – Opportunities
Integrated & Digitized
Business Processes
Real-time Steering
Innovative Enterprise Architecture
Business Processes
People & Culture
Data Management &
Analytics
Enterprise Architecture
The Intelligent Enterprise
Introduction
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What fuels the Intelligent Enterprise for Retail?
The Intelligent Suite will retain the modularity and flexibility of
independent solutions while delivering a unified suite experience.
Intelligent Suite
Scenarios
Process-centric and cross-
application scenarios,
seamlessly integrated
leveraging re-usable
business services and
data sharing services on
the SAP Cloud Platform
Cloud
Computing
Innovation across all
deployment options –
hybrid, pure cloud, on-
premise. Single-tenant next
to multi-tenant
Embedded
Intelligence
Embedded AI methods
and automation delivering
breakthrough business
value in all scenarios
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The Experience Company powered by the Intelligent Enterprise
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SAP Analytics Cloud
SAP BW/4HANA
SAP Experience Management
SAP C/4HANA
SAP Cloud Platform
SAP S/4HANA, on-premise
SAP Customer Activity Repository
application bundle
SAP Integrated Business Planning
SAP Supply Chain Management
SAP HANA Data Management
SAP Cloud Platform
Customer Data Cloud
Service Cloud
Components
Omnichannel POS by GK
Supply Chain (EWM/TM) Customer Managmt*
Master Data Governance Prod. Lifecycle Costing
POS DT&A
Promotion Mgmt. Allocation Mgmt.
Unified Demand Forecast & Plan
Assortment Planning
Merchandise Planning
Availability and Order Sourcing
Sourcing & Procurement R&D / Manufacturing Warehouse
Sales Service
Commerce
Finance …
MDG RFM by Utopia Agreement Profitability & Negotiation by gicom
Global Track & Trace
Omnichannel Pricing
Consuming apps
Partner add-ons
Add-ons
Marketing Cloud Sales Cloud
Commerce Cloud
Consumer Sales Intellig.
Business Services Platform Services
Services
Platform
Promo. Pricing Service* Order Mgmt.*
Sales and Operations Planning Demand Planning Supply Planning
Replenishment (F&R)
Industry specific
Cross-industry
Business Intelligence Predictive Analytics Planning
Meta Data Manager Data Warehousing Analytical Engine Workspaces
Cust. Order Sourcing*
* RTC 2019
** Roadmap
GK POS Cloud**
Retail for merchandise management Fashion and vertical business
Industry packages
Core
Mobile consumer assistance by GK
Dynamic Pricing by GK
Partner Add-ons
Extension Factory (Kyma) Product Data Hub*
Digital Boardroom
HANA database Data Hub Big Data Services Enterprise Architecture Designer
Reference Architecture Consumer Industries
Product Experience Customer Experience Brand Experience Employee Experience
Components
Solutions
Solutions
Store Replenishment
Components
Industry content
Industry content, e.g. Inventory Diagnostics
Analytics
Customer
Experience
Digital Core
Supply
Chain
Digital
Platform
People
Engagement
Networks & Spend
Management
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Customer Experience: Reference Architecture Overview for Retail
SAP C/4HANA
SAP CUSTOMER
DATA CLOUD
SAP MARKETING
CLOUD
SAP COMMERCE
CLOUD
Identity
Identification & Consent
SAP SALES CLOUD SAP SERVICE
CLOUD
Identity
POS Inbound
SAP Cloud Platform
All Customer Interactions (Browsing, Shopping Cart, Orders, Tickets, Purchase History) and Personalized Engagements (Recommendations, Offers, Coupons)
Identity
* Planned Roadmap
SAP Marketing Cloud API SAP Customer Data Cloud API SAP Commerce Cloud API SAP Sales Cloud API SAP Service Cloud API
Master Data Services: Customer Master, Product Hub … Business Services: Omnichannel Pricing, Customer Order Sourcing,
Consumer Sales Intelligence, Order Management …
API Hub
CLIENTELING
Partner
SAP Cloud Platform Integration & Services
Retail Master Data
Store Connectivity
S/4HANA for Retail and Fashion
Merchandise Mgmt
Inventory
Sales Audit Offers & OPP OAA Availability
Transactions Promotion Mgmt
Merchandise
Planning
Promotion
Planning
Assortment
Planning
Allocation
Management
Omnichannel
Pricing/Promo
Customer Activity Repository & applications POS
Loyalty
Clienteling
Partner
Solutions
Digital Supply
Chain
EWM/TM
TM
IBP
Experience Management
The Power of X+O in Retail
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Social Media
Returns
Call center
Store pickup
Mobile App
Website
In-store
Banner
Email
Event
Repurchase
Support
Use
Purchase
Awareness
Customer Journey (X+O)
Propensity Revenue Consumption Resolution Status
Motivation Value Enjoyment Impact Loyalty
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CUSTOMER
EMPLOYEE
CORE XM
Employee
Customer
Product
Brand
Digital Core
Digital Supply Chain
Network & Spend Management
Customer Experience
People Engagement
Optimize prices by understanding your consumers better for greater loyalty
Optimize store staff engagement and development for better talent retention
Ad-hoc surveys, collect feedback, LoB agnostic, any use case
Experience Management across the Intelligent Retail Suite
experience
DATA
operational
DATA
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The Topics of Today …
Consumer Sales Intelligence (CSI)
Customer Order Sourcing (COS)
Order Management in the cloud
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High Level Simplified Architecture
Principles – 1st Release (2018)
Tlog
Receiver
Microservice
Tlog
Collector
Microservice
Store
Inventory
Microservice
Master
Data
Microservice
SAP PI - Process Integration
Cloud Platform
SAP CAR
SAP ERP, S/4, or
3rd Party ERP
SCI- SAP Cloud Platform Integration
Backoffice and Consumer Applications
HANA
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Flexible use of
micro-service to build
a supplier sales data
collaboration
Roadmap Update: SAP Consumer Sales Intelligence
Consumption of
micro-service to
build digital sales
receipts offering
Store Inventory
Visibility of stock
quantities
Use of Consumer Sales
service for Real-Time
Data Analytics
Sales Audit Manager,
Outbound Services/
Enterprise Suite
integration
Release
Q4 2018
Release
Q4 2018
Planned
2019
Planned
for 2019
Planned
for 2019
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Business View and Benefits
SAP Customer Order Sourcing Business Service
Having a single, coherent view
of availability lets you exploit
distributed data across your
entire estate.
Providing an endless aisle
increases sales by preventing
customer disappointment both
online and in-store.
Selecting the optimal fulfillment
location for orders reduces
costs and increases customer
satisfaction.
As a cloud-based service COS
makes availability information
available to any SAP cloud or
third-party application.
Make intelligent order sourcing
decisions based on business
requirements
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Business View and Benefits
Roadmap Update: Order Management
A true central record of the
order will act as a single
source of truth connecting the
front office to the back office.
Simplified integration within the
suite – all integration can
happen with reference to a
shared SAP C/4HANA Order
ID.
Simplified integration between
the suite and the ecosystem –
ability to use the same ID
across the enterprise as a
whole, lowering TCO.
Offer an end to end order
process, visible to all clouds.
One central order available for
all clouds
Retail Store Management
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Lookup Products
Goods Receipt
Order Proposal Review
Label Printing
Stock Adjustment
Goods Movement
Counting, Stock Taking
Task Management
Store Employees
Fiori In-Store Merchandising apps – Available Today & Planned
Transfer & Stock Rebalance
Role based Launchpad
Responsive, New Interaction
Technologies
Laser Scanning, Camera Scanning,
RFID Scanning
Always online and Realtime,
data persistent
Move Products with RFID, Monitor
Click & Collect / Click and Ship
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Fashion example: Why using RFID right now?
• Many of our customers have started using
RFID or have pilot projects
• RFID technology complements our
solution, we took a low TCO and lean
architectural approach
• The hardware cost has become
reasonable
• Average level of stock accuracy is 65%-75%.
• Every 3% improvement in stock accuracy results
in a 1% uplift in sales.
• Sales improvement in the range of 1.5% to 5.5%.
Source: GS1 UK (link)
Customer Activity Repository, Application Bundle
(CARAB)
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CUSTOMER
© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Customer Activity Repository - Application Bundle (CARAB)
*Upcoming or future innovation
SAP Customer Activity Repository
POS Data Transfer & Audit
Multichannel Transaction Data
Management
Unified Demand Forecast
Demand Data Foundation
Inventory Visibility + Omnichannel
Article Availability and Sourcing
On-Shelf
Availability
Omnichannel Promotion Pricing
Size Curve
Location
Cluster
Forecast Anal.
& Adjust
Product
Attributes
Demand Infl.
Factors
Promo Offer
Management
Merchandise
Planning
Assortment
Planning
Promotion
Management
Allocation
Management
Store
Replenish-
ment*
Customer Activity Repository, application bundle
S/4HANA
(or SAP Merchandising)
for Retail or for Fashion and
Vertical business
• Product data
• Sales Orders
• Inventory
• Customer Data
• Hierarchies
• Prices
• …
GK POS
* Transactions
BW/4HANA
Analytics Cloud
Commerce Cloud
Marketing Cloud
Integrated Business
Planning
(Forecasting and)
Replenishment
HANA (in-memory db, predictive analytics)
Consumer Sales
Intelligence
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Customer Activity Repository - Application Bundle (CARAB)
Sales, Forecast, Sales & Retail Supply Chain Planning and Integration
▪ Perform holistic business analytics
▪ Interact with sales and operations planning processes
▪ Collect sales transactions from different channels
▪ Integrate seamlessly with S/4HANA or ERP
▪ Plan Merchandise from financials to store allocations
▪ Plan Promotions up to the store deliveries*
▪ Plan marketing campaigns and commerce
▪ Manage omnichannel regular and promotional prices
▪ View and reserve article availability and plan sourcing
▪ Collect sales transactions from all channels
▪ Model, forecast and adjust omnichannel demands
▪ Analyze sales e.g. for size distribution and on-shelf
availability
• Multichannel Sales
Repository
• Unified Demand Forecast
• Size curve, on-shelf etc.
• Omnichannel Article
Availability & Sourcing
• Omnichannel Promotion
Pricing
• Merchandise Planning
• Assortment Planning
• Promotion Management
• Allocation Management
• Store Replenishment*
Integration with
• S/4HANA
• Analytics Cloud
• Integrated Business
Planning
• Marketing & Commerce…
Customer Activity Repository, appl. bundle
*Upcoming or future innovation
Perform business
analysis and
interactions
Run planning
scenarios E2E
Manage prices,
inventories & supply
sources
Collect all sales &
forecast demands
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Perform business
analysis and
interactions
Run planning
scenarios E2E
Manage prices,
inventories & supply
sources
Collect all sales &
forecast demands
• Multichannel Sales
Repository
• Unified Demand Forecast
• Size curve, on-shelf etc.
• Omnichannel Article
Availability & Sourcing
• Omnichannel Promotion
Pricing
Integration with
• S/4HANA
• Analytics Cloud
• Integrated Business
Planning
• Marketing & Commerce…
Customer Activity Repository, appl. bundle
• Merchandise Planning
• Assortment Planning
• Promotion Management
• Allocation Management
• Store Replenishment*
*Upcoming or future innovation
Customer Activity Repository - Application Bundle (CARAB)
Sales, Forecast, Sales & Retail Supply Chain Planning and Integration
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Customer Activity Repository, Application Bundle (CARAB)
Key Innovations
Promotional push
SAP Allocation Management
Planned for Q4/2019
Extended Q2/2020
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SAP Customer Activity Repository application bundle
(Promotion Management, Allocation Management, Store Replenishment**)
SAP S/4HANA
SAP F&R
Promotional buy
for DC**
Promotional push
to stores*
Store
replenishment**
DC
Replenishment
Purchase Order and
Inbound
Retail promotion process with replenishment and allocations
Promotion plan /
offer
* Upcoming innovation
** Exists with SAP F&R Future
innovations on CAR,
subject to change
Allocation
Table
Allocation
Table
Unified Demand
Forecast and Plan
Stock Transfer Order
and Outbound
Purchase Order and
Inbound
Stock Transfer Order
and Outbound
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Allocation Management: User experience, intelligence & automation are key
Allocation Workload Allocation Plan
Allocation plan calculation
Recipients
Order/delivery
schedules
Store
demands
Availability
Optimized
quantities
Allocators
Allocation Basket
* = FPS02, RPC planned for Q4/2019
Enhancements
Unified Demand Forecast
Planned for Q4/2019
Extended Q2/2020
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Recent and Planned UDF Enhancements
Modeled and forecasted daily error
variance
Benefit: Optimal safety amounts in F&R
Model on aggregated data use to
improve product- location-level
forecast
Benefit: Improved forecast accuracy for
weak demand influencing factors like
weather effects on product location level
Import and Usage of External
Forecasts
Benefit: Bring your own forecast expertise
for specific products
Public Holidays on different weekdays
Intraday out of stock
Promotion Cannibalization
Automatic determination of reference
items
Listing Cannibalization
2018 2019/2020+
CAR/DDF
External Forecast
REPL …
DIF DIF
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Promotion Cannibalization
• Unit loss calculated based on another
products promotional activity
• Cannibalistic pairs defined by customer
• Effects can be determined at aggregate level,
and applied to product location
• Future Development: Pairs to be found via
product similarities
The loss in one products unit movement, as a direct result of another products promotional
activity
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Currently
unexplained
Manage Demand Influencing Factors – example: past peak not modelled
History Forecast
Currently
unexplained
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Openair-Festival 2018 Openair-Festival 2019
Forecast
considers now
the event
Manage Demand Influencing Factors – example: all peaks now modelled
Now modelled
History Forecast
Cost-optimal ordering
SAP Store Replenishment
Planned for Q2/2020
Extended Q4/2020
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SAP Customer Activity Repository
• Next-generation replenishment
• SAP Forecasting & Replenishment
• Powered by UDF
Replenishment today
• Cost optimal ordering
• Intra-day and real time replenishment
• Prediction and consideration of
expected waste
• Monitoring, control and simulation
Planned New Store Replenishment
Foundation for all retail planning
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Highlights SAP Store Replenishment
Intra-day and real time replenishment
▪ Order multiple times per day
▪ Consider store opening hours and
intra-day sales distribution
▪ Use real time inventory (most current
data, at different times
Prediction and consideration of
expected waste
▪ Predict expected waste due to shelf
life restrictions
▪ Avoid wrong stock assumptions and
generate better orders
Stock
order
Cost optimal ordering
▪ Determine order amount that leads to
lowest expected costs
▪ Consider forecast distribution and
product specific situations
Monitoring, control and simulation
▪ Aggregated views on current and
forecasted orders, stock
▪ Central cockpit for monitoring of demand
planning and replenishment
▪ Alerting on different aggregation levels
▪ Simulate the impact of changed
parameters
Style planning
SAP Assortment Planning
Planned for Q4/2019
Extended Q2/2020
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Planning Style for Fashion Planning
Style planning is a step that allows a company to begin seeing the
type of products they will carry in different markets and to determine
how many of the products the different locations think they can sell and
at what price. This allows the company to further define the products
and create generic products as well as begin preparing the logistic of
getting the products.
Benefits
• For product managers: plan the target
selling price, margins, contract price, quantity,
turnover (calculated), target number of
generic products
• For production planners: reserve production
capacity
• For logistics: negotiate logistics tenders
• For senior directors: Receive a summary at
region and channel level and compare the
merchandise plan and the style plan KPIs
Create
Style Lists
Monitor
Progress
Information
at a glance
Enhancements
Omnichannel Article Availability
and Sourcing
Planned for Q4/2019
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SAP Customer Activity Repository –
Omnichannel Article Availability/Dynamic Order Sourcing (OAA)
Order Fulfill Collect
CAR
Availability Check
Sourcing Decision Reservation
Webshop/Commerce Cloud
Browse & Search
ERP Retail
& ship
click & & collect
Store
DC
3
rd
Party
Product Details Shopping Cart Check Out
➢ Fallback in case CAR is not
responding (on time)
➢ Dynamic rough stock
indicator (stock coverage /
sales ratio based)
➢ Automatic deletion of
outdated temporary
reservations
➢ Enhancements on
temporary reservation API
➢ Direct shipment in
omnichannel environment
(End-2-End process)
Determine the optimal source (fulfillment location) for an order / order line item based on omnicommerce article availability.
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SAP Customer Activity Repository – Omnichannel Article Availability
Availability
Omnichannel Availability
Sourcing
Store
Stock
DC ATP
Stock
3rd Party
Stock
Temporary
Reservations
Sourcing
SAP Commerce
Cloud
Total
Stock
+
SAP CAR
Store
Locator
Basket Checkout Place Order
Search and Browse
Segments - distribution channel, market, country …
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SAP Customer Activity Repository – OAA - “Click & Collect with stock
transfer” Scenario
Availability
Omnichannel Availability
SAP Commerce
Cloud
Total
Stock
+
SAP CAR
Store
Locator
Basket Checkout Place Order
Search and Browse
Sales Order
Fulfillment Site:
Store
Source of
Supply: DC Purchase
Requisition
Stock Transfer PR for
Supplying Site
Purchase
Order
Defined Partner Function
(Customizing) for Supplying
Site / Source of Supply
Reference
S/4HANA 1909
Sourcing
Sourcing
Customer-specific BADI
Implementation enriches the
available to customer dates.
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SAP Customer Activity Repository – OAA - “Click & Collect” Scenario
Availability
Omnichannel Availability
Store
Stock
DC ATP
Stock
3rd Party
Stock
Temporary
Reservations
Sourcing
Total
Stock
+
SAP CAR
Store
Locator
Basket Checkout Place Order
Search and Browse
SAP Commerce
Cloud
Sourcing
Enhancements
POS Data Transfer & Audit
Planned for Q4/2019
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POS Audit and Transfer in SAP Customer Activity Repository
PIPE
POS
Inbound
Processing
Engine
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jiou 1233
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hij 123
kjj 87
oko 898
jiou 1233
iihiuiuijij
hij 123
kjj 87
oko 898
jiou 1233
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hij 123
kjj 87
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jiou 1233
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jiou 1233
MAPPING
Reporting
XML
(ARTS standard)
PIPE
OUTBOUND
INTERFACE
RFC
BAPI
Web
service
http
ERP
F&R
BW
Marketing
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The Topics of Today …
Co-Innovation Offering
Fresh Item Procurement - Grocery Retailing
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Highlights Fresh Item Procurement Grocery Retailers
Fresh Assortment Management
▪ Manage assortments (optional: time
dependent) and assign them to
distribution centers and business users
such as DC Buyer
▪ Define replacement articles
High Degree of Automation
▪ Automatically propose order quantities
per product, delivery day and vendor
▪ Consider predicted waste and shrinkage
▪ However, a Fiori DC Dispo workbench
for manual interaction shall be available
Analytics Dashboard
▪ User friendly, exception driven
monitoring that allows to control the
fresh item availability in your DC’s to
finally fulfill the store orders
▪ Display order statistics, vendor and
contract information, and customize
additional widgets such as weather
information
Distribution Cockpit
▪ Manual distribution to stores with
automation support for the DC Buyer
▪ Rule based distribution of store orders in
case of shortage or overstock situation
▪ Distribution of replacement articles
Offering for Co-Innovation 2019+
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Analyze and check
system generated order
proposals
Sue
Supplier
Paul
DC Buyer
Steven
Store Manager
Checks exceptions, e.g.
missing store orders
Reacts on reminder
Optionally send reminder
to store employees
Receives vendor order
No order placed
3
4a
4
Manual step
Get an overview on
relevant articles and their
vendors
Decide about the final
order and place them
Review aggregated store
orders
Orders articles at DC
1 2
5
6
7
8
4b
Further collaboration
Further collaboration
Interaction View
Roadmap Item
Category Management with Assortment Planning
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Plan All Merchandise Types with SAP
Seasonal / Fashion Products
Continuous / Replenishable Products
Grocery & Drug Fashion
Dept Store
Hardlines Hypermarket
▪ Short product lifecycle
▪ Products in a category are
mostly/completely replaced each
season
▪ Long lead times are common &
usually can’t be replenished on
short notice; often one-time buys
▪ PUSH-based supply chain
▪ May calculate & monitor open-to-
buy
▪ End-of-season markdowns make
room for next season’s inventory
▪ Long product lifecycle
▪ Products in a category are
relatively stable with limited
changes
▪ Short lead times & usually can
be replenished on short notice
▪ PULL-based supply chain
▪ Promotions drive volume & traffic
Assortment Mix
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Highlights Assortment Planning for Grocery Retailers
Connected end-to-end
▪ Assortment planning needs to
consider space constraints to decide
number of articles that will fit the
assortment
Customer Centricity
▪ Category managers would like to
make assortment decisions based on
how the customer category shopping
patterns
▪ Viewing and analyzing an
assortment/category with the focus
on consumer needs
Assortment Fit Analysis
▪ User friendly, tightly integrated
solution that allows cluster-
assortment fit analysis over time
▪ Performance analysis and indication
of market trends to improve the
cluster assortment to fulfill customer
needs
Advanced Automation
▪ Automate article assessment to show
how important they are per assortment –
to achieve optimal assortments while
minimizing administration
▪ Category manager want certain
business rules to be considered when
optimizing the assortments
Planned as SAP portfolio business case / co-innovation 2019+
S/4HANA Retail and Fashion
Planned for Q4/2019
61
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© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
S/4HANA Retail and Fashion – State of the Nation
MEE
74
EMEA
North
37
EMEA
South
81
APJ
78
GR
49
LA
58
NA
34
▪ Licenses sold: +400
▪ Live customers 70
▪ Active customers 60
▪ Adoption in 23 industries
62
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© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Wins in 2018/2019
Find more on: S/4HANA on the one-stop-shop in Planet Retail
63
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Live customers and active customers - examples
Find more on: S/4HANA on the one-stop-shop in Planet Retail
64
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© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
S/4HANA Complete scope for retail and fashion
Listing,
Assortment
& Layout
Pricing
Retail
Promotions
Retail
Markdowns
In-Store MIM /
Fiori
Sales
Order
Shipping Billing
ATP, Re-
Scheduling
Demand/Supply
Matching
MRP Replenishment
Retail
Allocation
Purchase
Requisition
Purchase
Order
Subcontracting
Advanced
Shipping
Notification
Vendor Funds
Management
Goods
Receipt
Inventory
Mgmt.
Cross Docking
Merchandise
Distribution
Product
Master
Customer
Master
Vendor
Master
Segment-
ation
Site
Master
Seasons &
Collections
POS
Outbound
Invoice
Verification
Warehouse
Mgmt
Value Added
Services
Planned
Independent
Requirements
Distribution
Curve
Product
Taxonomy
VMI
160
countries
38
languages
E2E scope from:
• Master data
• Assortment, pricing &
promotions
• Purchasing
• Inventory
management
• Sales order
management
• Store management
• POS connectivity
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S/4HANA Retail for merchandise management 1909
Functional Extensions
• In-store transfers based on RFID
▪ Facilitate and automate in-store stock transfer from back
storage to front store
• Point-of-sale outbound communication
▪ New POS outbound service to replace older version for
replication of master data to the POS systems
▪ Framework unification with DRF-OUT
▪ Unified monitoring with AIF (application interface
framework)
• Enterprise Search for sites, promotions, allocation
• PP-DS fields in article master
▪ Allow maintenance of PP-DS relevant information in
article master to support production processes better
(examples are in-store production or private label ->
vertical business)
• Outlook 2020/21
▪ Further enablement of store processes with RFID
▪ Conversion report material -> article
▪ New app for click-and-collect
▪ New POS inbound service
▪ Better assignment of store associates to stores
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SAP S/4HANA for Fashion and Vertical Business 1909
Functional Extensions
Enhancements in Supply Assignment
▪ Dynamic Supply Prioritization
▪ Workflow Event Handling in Supply Assignment
▪ Supply Demand Overview for all Documents
▪ ITA Selection of Demand based on Supply
Enhancement Season Management
▪ Season Master Data Enhancement
▪ Enhancement in Season Completeness Check
▪ Automation Scenario for Master Data Change
▪ Enhancement of Season Re-determination
Enhancements in Flexible Purchasing Commitments
▪ Multi-Level Purchase Contract Enablement
▪ Prepack Handling in Purchase Contract and Call-Offs
▪ Direct Ship Flexibility: TPO/ PTO Alignment Enablement
▪ Value Added Services (VAS) Plant Capability Features
67
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© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
S/4HANA Retail for merchandise management – Model Company
Model Company FVB
SAP DBS ModelCompany Methodology – Activate – SolutionManager
Model Company Core Retail
SAP Analytics
Cloud
SAP CAR AddOn
AMR AddOn
(planned)
PMR AddOn
(planned)
Omnichannel AddOn
(planned)
SAP Commerce
Cloud
SAP Marketing
Cloud
Omnichannel AddOn
(planned)
APR AddOn
(planned)
SAP CAR AddOn
Meat AddOn
Instore Production
AddOn
Embedded Data Intelligence
69
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© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
The Intelligent Enterprise in Retail and Fashion
End-to-End Industry Value Chain with Intelligent Industry Scenarios Embedded and add-on
Customer
Behavior Zero Waste
Retail
Article
Profitability
Retail Shelf
Floor
optimization
Digital
Boardroom
 Unified Demand Forecast
 Product Similarity Scoring with ML
 Optimized Option Planning
 Prepack planning
SAP Customer Activity Repository
SAP Assortment Planning
 Global Data Synchr. (GDS) data
validation in inbound with ML
 Unified Demand Forecast (ML) -
modelling at aggregated level
 POS data anomaly detection**
SAP S/4HANA Retail for merch. mgmt.
SAP Customer Activity Repository
 Cross-Product Allocation with DI
 Capacity optimization for promotion
allocation with DI*
 Cost-Optimal Ordering in Store
Replenishment with DI**
SAP Allocation Management
SAP Store Replenishment**
 Retail Store Management with
RFID/AR
 Conversational AI*
SAP S/4HANA Retail for
merchandise management
Google
Product
Ranking
Create relevant assortments Work, serve, experience
Source profitable products
Manage the community Run efficient consumer supply chains
SAP Marketing Cloud
Industry-
specific
embedded
LoB embedded
Innovation
add-ons
(different levels
of maturity)
Store
inventory
accuracy
with ML**
*RTC 2019
** Roadmap
DI Data Intelligence
ML Machine Learning
Omnichannel Marketing Customer-centric Merchandising Omnichannel Experience
Digital Supply Chain
Procurement Excellence
SAP Line Item Matching
Use ML to boost automatic
matching rates (finance)
SAP Warehouse Insights
Advanced planning tool in
cloud to optimize warehouse
operations
SAP Global Track & Trace
Record item movements on a serialized
base at every sensor-enabled position
along the supply chain.
Use ML to anticipate customer
behavior, such as product
cancellations or renewals
70
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© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
* Upcoming / ** planned innovation / *** POC - subject to change
Store inventory accuracy***
▪ Create intelligent counting lists for products
with likely wrong store stock to improve
replenishment/allocation and controlling
processes (***)
Intelligent Store Replenishment**
▪ Forecasted distribution of sales**
▪ Cost-optimal ordering**
Intelligent Assortment Planning
▪ Optimized Option Planning
▪ Prepack Planning
Smart Store
Retail Store Management with RFID/AR
▪ Transfer products
▪ Count products
▪ Instore transfers*
▪ Conversational AI***
▪ Tracing individual products**
Unified demand forecast
▪ Sophisticated retail/fashion forecast with
multiple demand influencing factors and
Bayesian statistics (ML)
▪ Modelling at aggregated level
▪ Forecast at product/color level
▪ Manual forecast correction
▪ User-defined demand influencing factors
▪ Cannibalization **
Product Similarity Scoring
▪ Find suitable reference products or
substitutes in the assortment
▪ Automated determination of reference
products for forecasting*
▪ Automatic attribute weighting**
SAP S/Hana on prem.
GDS
Inbound
Application
Data
SAP Cloud Platform
Leonardo ML
ML Business
Services
ML Technical
Services
ML Service
consumption
Master data intelligence
 Global Data Synchronization (GDS) data
validation in inbound with ML
 POS data anomaly detection in POSDT&A***
Intelligent Allocation Management
▪ Automatic rationing in case of undersupply
▪ Cross-product optimization of similar
products or across DC in case of very
limited availability
▪ Optimization of store area capacity*
▪ Optimization of logistical UoM **
Embedded intelligence in Retail and Fashion
Co-Innovation Offering
Intelligent Store
72
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© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Vision for Intelligent Store – Use case ideas
Productive Store Employees,
Store Process Automation
▪ Significant productivity increase and automation
through RFID
▪ Inventory accuracy with ML
▪ Simple interactions through hands free UI
▪ Guide associate through the store
▪ View tasks, find products through Augmented
Reality
▪ My store in one view through manager and
associate cockpit: Insight to action
▪ Let a robot do simple tasks
”Stores as Destination”:
Attract Consumers
▪ Support cashier-less stores
▪ Click & Collect, Click & Ship
▪ Support Clienteling
▪ Shopping Assistant:
➢ Guide me through store, find my
products,
➢ hands free UI
➢ Smart Dressing Room
➢ Augmented Reality, e.g. show products
w/o specific ingredients on the shelf
Automated and efficient store
▪ Save costs through automation
▪ Highly productive employees
▪ Focus on consumer
Attract consumers
▪ Superior shopping experience
▪ Seamless omni-commerce
Store Intelligence via IoT
▪ Smart equipment notification
▪ Predictive equipment
maintenance
▪ Register/track shoppers (e.g.
through WiFi, sensor doors, …)
to get conversion rates
“Active” store
▪ Discover issues and trigger actions
quickly, prevent from reoccurring
▪ Collect info, gain valuable insight,
optimize, and control processes
Enable retailers to manage holistically & intelligently their stores
73
PUBLIC
© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Thank you.

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339229_SBNRoadmap_slides_2019.pdf

  • 1. PUBLIC Navigating the Path to the Intelligent Enterprise SAP Retail Vision and Roadmap
  • 2. 2 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. Except for your obligation to protect confidential information, this presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or any related document, or to develop or release any functionality mentioned therein. This presentation, or any related document and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this presentation is not a commitment, promise or legal obligation to deliver any material, code or functionality. This presentation is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This presentation is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this presentation, except if such damages were caused by SAP’s intentional or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions. Disclaimer
  • 3. 3 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Circular Economy Livable cities Global supply chains Health Demographic and societal change Role of stores is changing Mobile everywhere Digital first competitors Global Megatrends impact the Retail Industry Trends
  • 4. 4 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ New experiences Today’s Customers expect. . . Instant delivery and gratification Personalization at scale Digital everything Innovating at the speed of the industry is not enough as new players are changing the game
  • 5. 5 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Be immersed in consumer lives through trusted experiences. Delivered at scale. Profitably. 5 For Retailer it’s about creating experience consumers can trust
  • 6.
  • 7. 7 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Focus on your strategic priorities Customer centricity Serving the “segment of one” Smart Stores Digital supply chain Business model innovation
  • 8. 8 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Business Transformation – Challenges Business Processes Data Management & Analytics Enterprise Architecture Complex, fragmented business processes Data structure with quality issues Highly customized legacy applications and silos Resistance & Uncertainty People & Culture
  • 9. 9 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Seamless End User Experience and collaboration Business Transformation – Opportunities Integrated & Digitized Business Processes Real-time Steering Innovative Enterprise Architecture Business Processes People & Culture Data Management & Analytics Enterprise Architecture
  • 11. 11 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ What fuels the Intelligent Enterprise for Retail? The Intelligent Suite will retain the modularity and flexibility of independent solutions while delivering a unified suite experience. Intelligent Suite Scenarios Process-centric and cross- application scenarios, seamlessly integrated leveraging re-usable business services and data sharing services on the SAP Cloud Platform Cloud Computing Innovation across all deployment options – hybrid, pure cloud, on- premise. Single-tenant next to multi-tenant Embedded Intelligence Embedded AI methods and automation delivering breakthrough business value in all scenarios
  • 12. 12 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ The Experience Company powered by the Intelligent Enterprise
  • 13. 13 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ SAP Analytics Cloud SAP BW/4HANA SAP Experience Management SAP C/4HANA SAP Cloud Platform SAP S/4HANA, on-premise SAP Customer Activity Repository application bundle SAP Integrated Business Planning SAP Supply Chain Management SAP HANA Data Management SAP Cloud Platform Customer Data Cloud Service Cloud Components Omnichannel POS by GK Supply Chain (EWM/TM) Customer Managmt* Master Data Governance Prod. Lifecycle Costing POS DT&A Promotion Mgmt. Allocation Mgmt. Unified Demand Forecast & Plan Assortment Planning Merchandise Planning Availability and Order Sourcing Sourcing & Procurement R&D / Manufacturing Warehouse Sales Service Commerce Finance … MDG RFM by Utopia Agreement Profitability & Negotiation by gicom Global Track & Trace Omnichannel Pricing Consuming apps Partner add-ons Add-ons Marketing Cloud Sales Cloud Commerce Cloud Consumer Sales Intellig. Business Services Platform Services Services Platform Promo. Pricing Service* Order Mgmt.* Sales and Operations Planning Demand Planning Supply Planning Replenishment (F&R) Industry specific Cross-industry Business Intelligence Predictive Analytics Planning Meta Data Manager Data Warehousing Analytical Engine Workspaces Cust. Order Sourcing* * RTC 2019 ** Roadmap GK POS Cloud** Retail for merchandise management Fashion and vertical business Industry packages Core Mobile consumer assistance by GK Dynamic Pricing by GK Partner Add-ons Extension Factory (Kyma) Product Data Hub* Digital Boardroom HANA database Data Hub Big Data Services Enterprise Architecture Designer Reference Architecture Consumer Industries Product Experience Customer Experience Brand Experience Employee Experience Components Solutions Solutions Store Replenishment Components Industry content Industry content, e.g. Inventory Diagnostics Analytics Customer Experience Digital Core Supply Chain Digital Platform People Engagement Networks & Spend Management
  • 14. 14 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Customer Experience: Reference Architecture Overview for Retail SAP C/4HANA SAP CUSTOMER DATA CLOUD SAP MARKETING CLOUD SAP COMMERCE CLOUD Identity Identification & Consent SAP SALES CLOUD SAP SERVICE CLOUD Identity POS Inbound SAP Cloud Platform All Customer Interactions (Browsing, Shopping Cart, Orders, Tickets, Purchase History) and Personalized Engagements (Recommendations, Offers, Coupons) Identity * Planned Roadmap SAP Marketing Cloud API SAP Customer Data Cloud API SAP Commerce Cloud API SAP Sales Cloud API SAP Service Cloud API Master Data Services: Customer Master, Product Hub … Business Services: Omnichannel Pricing, Customer Order Sourcing, Consumer Sales Intelligence, Order Management … API Hub CLIENTELING Partner SAP Cloud Platform Integration & Services Retail Master Data Store Connectivity S/4HANA for Retail and Fashion Merchandise Mgmt Inventory Sales Audit Offers & OPP OAA Availability Transactions Promotion Mgmt Merchandise Planning Promotion Planning Assortment Planning Allocation Management Omnichannel Pricing/Promo Customer Activity Repository & applications POS Loyalty Clienteling Partner Solutions Digital Supply Chain EWM/TM TM IBP
  • 16. 16 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Social Media Returns Call center Store pickup Mobile App Website In-store Banner Email Event Repurchase Support Use Purchase Awareness Customer Journey (X+O) Propensity Revenue Consumption Resolution Status Motivation Value Enjoyment Impact Loyalty
  • 17. 17 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ CUSTOMER EMPLOYEE CORE XM Employee Customer Product Brand Digital Core Digital Supply Chain Network & Spend Management Customer Experience People Engagement Optimize prices by understanding your consumers better for greater loyalty Optimize store staff engagement and development for better talent retention Ad-hoc surveys, collect feedback, LoB agnostic, any use case Experience Management across the Intelligent Retail Suite experience DATA operational DATA
  • 18. 18 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ The Topics of Today …
  • 19. Consumer Sales Intelligence (CSI) Customer Order Sourcing (COS) Order Management in the cloud
  • 20. 20 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ High Level Simplified Architecture Principles – 1st Release (2018) Tlog Receiver Microservice Tlog Collector Microservice Store Inventory Microservice Master Data Microservice SAP PI - Process Integration Cloud Platform SAP CAR SAP ERP, S/4, or 3rd Party ERP SCI- SAP Cloud Platform Integration Backoffice and Consumer Applications HANA
  • 21. 21 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Flexible use of micro-service to build a supplier sales data collaboration Roadmap Update: SAP Consumer Sales Intelligence Consumption of micro-service to build digital sales receipts offering Store Inventory Visibility of stock quantities Use of Consumer Sales service for Real-Time Data Analytics Sales Audit Manager, Outbound Services/ Enterprise Suite integration Release Q4 2018 Release Q4 2018 Planned 2019 Planned for 2019 Planned for 2019
  • 22. 22 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Business View and Benefits SAP Customer Order Sourcing Business Service Having a single, coherent view of availability lets you exploit distributed data across your entire estate. Providing an endless aisle increases sales by preventing customer disappointment both online and in-store. Selecting the optimal fulfillment location for orders reduces costs and increases customer satisfaction. As a cloud-based service COS makes availability information available to any SAP cloud or third-party application. Make intelligent order sourcing decisions based on business requirements
  • 23. 23 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Business View and Benefits Roadmap Update: Order Management A true central record of the order will act as a single source of truth connecting the front office to the back office. Simplified integration within the suite – all integration can happen with reference to a shared SAP C/4HANA Order ID. Simplified integration between the suite and the ecosystem – ability to use the same ID across the enterprise as a whole, lowering TCO. Offer an end to end order process, visible to all clouds. One central order available for all clouds
  • 25. 25 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Lookup Products Goods Receipt Order Proposal Review Label Printing Stock Adjustment Goods Movement Counting, Stock Taking Task Management Store Employees Fiori In-Store Merchandising apps – Available Today & Planned Transfer & Stock Rebalance Role based Launchpad Responsive, New Interaction Technologies Laser Scanning, Camera Scanning, RFID Scanning Always online and Realtime, data persistent Move Products with RFID, Monitor Click & Collect / Click and Ship
  • 26. 26 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Fashion example: Why using RFID right now? • Many of our customers have started using RFID or have pilot projects • RFID technology complements our solution, we took a low TCO and lean architectural approach • The hardware cost has become reasonable • Average level of stock accuracy is 65%-75%. • Every 3% improvement in stock accuracy results in a 1% uplift in sales. • Sales improvement in the range of 1.5% to 5.5%. Source: GS1 UK (link)
  • 27. Customer Activity Repository, Application Bundle (CARAB)
  • 28. 28 CUSTOMER © 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ Customer Activity Repository - Application Bundle (CARAB) *Upcoming or future innovation SAP Customer Activity Repository POS Data Transfer & Audit Multichannel Transaction Data Management Unified Demand Forecast Demand Data Foundation Inventory Visibility + Omnichannel Article Availability and Sourcing On-Shelf Availability Omnichannel Promotion Pricing Size Curve Location Cluster Forecast Anal. & Adjust Product Attributes Demand Infl. Factors Promo Offer Management Merchandise Planning Assortment Planning Promotion Management Allocation Management Store Replenish- ment* Customer Activity Repository, application bundle S/4HANA (or SAP Merchandising) for Retail or for Fashion and Vertical business • Product data • Sales Orders • Inventory • Customer Data • Hierarchies • Prices • … GK POS * Transactions BW/4HANA Analytics Cloud Commerce Cloud Marketing Cloud Integrated Business Planning (Forecasting and) Replenishment HANA (in-memory db, predictive analytics) Consumer Sales Intelligence
  • 29. 29 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Customer Activity Repository - Application Bundle (CARAB) Sales, Forecast, Sales & Retail Supply Chain Planning and Integration ▪ Perform holistic business analytics ▪ Interact with sales and operations planning processes ▪ Collect sales transactions from different channels ▪ Integrate seamlessly with S/4HANA or ERP ▪ Plan Merchandise from financials to store allocations ▪ Plan Promotions up to the store deliveries* ▪ Plan marketing campaigns and commerce ▪ Manage omnichannel regular and promotional prices ▪ View and reserve article availability and plan sourcing ▪ Collect sales transactions from all channels ▪ Model, forecast and adjust omnichannel demands ▪ Analyze sales e.g. for size distribution and on-shelf availability • Multichannel Sales Repository • Unified Demand Forecast • Size curve, on-shelf etc. • Omnichannel Article Availability & Sourcing • Omnichannel Promotion Pricing • Merchandise Planning • Assortment Planning • Promotion Management • Allocation Management • Store Replenishment* Integration with • S/4HANA • Analytics Cloud • Integrated Business Planning • Marketing & Commerce… Customer Activity Repository, appl. bundle *Upcoming or future innovation Perform business analysis and interactions Run planning scenarios E2E Manage prices, inventories & supply sources Collect all sales & forecast demands
  • 30. 30 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Perform business analysis and interactions Run planning scenarios E2E Manage prices, inventories & supply sources Collect all sales & forecast demands • Multichannel Sales Repository • Unified Demand Forecast • Size curve, on-shelf etc. • Omnichannel Article Availability & Sourcing • Omnichannel Promotion Pricing Integration with • S/4HANA • Analytics Cloud • Integrated Business Planning • Marketing & Commerce… Customer Activity Repository, appl. bundle • Merchandise Planning • Assortment Planning • Promotion Management • Allocation Management • Store Replenishment* *Upcoming or future innovation Customer Activity Repository - Application Bundle (CARAB) Sales, Forecast, Sales & Retail Supply Chain Planning and Integration
  • 31. 31 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Customer Activity Repository, Application Bundle (CARAB) Key Innovations
  • 32. Promotional push SAP Allocation Management Planned for Q4/2019 Extended Q2/2020
  • 33. 33 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ SAP Customer Activity Repository application bundle (Promotion Management, Allocation Management, Store Replenishment**) SAP S/4HANA SAP F&R Promotional buy for DC** Promotional push to stores* Store replenishment** DC Replenishment Purchase Order and Inbound Retail promotion process with replenishment and allocations Promotion plan / offer * Upcoming innovation ** Exists with SAP F&R Future innovations on CAR, subject to change Allocation Table Allocation Table Unified Demand Forecast and Plan Stock Transfer Order and Outbound Purchase Order and Inbound Stock Transfer Order and Outbound
  • 34. 34 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Allocation Management: User experience, intelligence & automation are key Allocation Workload Allocation Plan Allocation plan calculation Recipients Order/delivery schedules Store demands Availability Optimized quantities Allocators Allocation Basket * = FPS02, RPC planned for Q4/2019
  • 35. Enhancements Unified Demand Forecast Planned for Q4/2019 Extended Q2/2020
  • 36. 36 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Recent and Planned UDF Enhancements Modeled and forecasted daily error variance Benefit: Optimal safety amounts in F&R Model on aggregated data use to improve product- location-level forecast Benefit: Improved forecast accuracy for weak demand influencing factors like weather effects on product location level Import and Usage of External Forecasts Benefit: Bring your own forecast expertise for specific products Public Holidays on different weekdays Intraday out of stock Promotion Cannibalization Automatic determination of reference items Listing Cannibalization 2018 2019/2020+ CAR/DDF External Forecast REPL … DIF DIF
  • 37. 37 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Promotion Cannibalization • Unit loss calculated based on another products promotional activity • Cannibalistic pairs defined by customer • Effects can be determined at aggregate level, and applied to product location • Future Development: Pairs to be found via product similarities The loss in one products unit movement, as a direct result of another products promotional activity
  • 38. 38 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Currently unexplained Manage Demand Influencing Factors – example: past peak not modelled History Forecast Currently unexplained
  • 39. 39 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Openair-Festival 2018 Openair-Festival 2019 Forecast considers now the event Manage Demand Influencing Factors – example: all peaks now modelled Now modelled History Forecast
  • 40. Cost-optimal ordering SAP Store Replenishment Planned for Q2/2020 Extended Q4/2020
  • 41. 41 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ SAP Customer Activity Repository • Next-generation replenishment • SAP Forecasting & Replenishment • Powered by UDF Replenishment today • Cost optimal ordering • Intra-day and real time replenishment • Prediction and consideration of expected waste • Monitoring, control and simulation Planned New Store Replenishment Foundation for all retail planning
  • 42. 42 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Highlights SAP Store Replenishment Intra-day and real time replenishment ▪ Order multiple times per day ▪ Consider store opening hours and intra-day sales distribution ▪ Use real time inventory (most current data, at different times Prediction and consideration of expected waste ▪ Predict expected waste due to shelf life restrictions ▪ Avoid wrong stock assumptions and generate better orders Stock order Cost optimal ordering ▪ Determine order amount that leads to lowest expected costs ▪ Consider forecast distribution and product specific situations Monitoring, control and simulation ▪ Aggregated views on current and forecasted orders, stock ▪ Central cockpit for monitoring of demand planning and replenishment ▪ Alerting on different aggregation levels ▪ Simulate the impact of changed parameters
  • 43. Style planning SAP Assortment Planning Planned for Q4/2019 Extended Q2/2020
  • 44. 44 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Planning Style for Fashion Planning Style planning is a step that allows a company to begin seeing the type of products they will carry in different markets and to determine how many of the products the different locations think they can sell and at what price. This allows the company to further define the products and create generic products as well as begin preparing the logistic of getting the products. Benefits • For product managers: plan the target selling price, margins, contract price, quantity, turnover (calculated), target number of generic products • For production planners: reserve production capacity • For logistics: negotiate logistics tenders • For senior directors: Receive a summary at region and channel level and compare the merchandise plan and the style plan KPIs Create Style Lists Monitor Progress Information at a glance
  • 46. 46 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ SAP Customer Activity Repository – Omnichannel Article Availability/Dynamic Order Sourcing (OAA) Order Fulfill Collect CAR Availability Check Sourcing Decision Reservation Webshop/Commerce Cloud Browse & Search ERP Retail & ship click & & collect Store DC 3 rd Party Product Details Shopping Cart Check Out ➢ Fallback in case CAR is not responding (on time) ➢ Dynamic rough stock indicator (stock coverage / sales ratio based) ➢ Automatic deletion of outdated temporary reservations ➢ Enhancements on temporary reservation API ➢ Direct shipment in omnichannel environment (End-2-End process) Determine the optimal source (fulfillment location) for an order / order line item based on omnicommerce article availability.
  • 47. 47 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ SAP Customer Activity Repository – Omnichannel Article Availability Availability Omnichannel Availability Sourcing Store Stock DC ATP Stock 3rd Party Stock Temporary Reservations Sourcing SAP Commerce Cloud Total Stock + SAP CAR Store Locator Basket Checkout Place Order Search and Browse Segments - distribution channel, market, country …
  • 48. 48 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ SAP Customer Activity Repository – OAA - “Click & Collect with stock transfer” Scenario Availability Omnichannel Availability SAP Commerce Cloud Total Stock + SAP CAR Store Locator Basket Checkout Place Order Search and Browse Sales Order Fulfillment Site: Store Source of Supply: DC Purchase Requisition Stock Transfer PR for Supplying Site Purchase Order Defined Partner Function (Customizing) for Supplying Site / Source of Supply Reference S/4HANA 1909 Sourcing Sourcing Customer-specific BADI Implementation enriches the available to customer dates.
  • 49. 49 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ SAP Customer Activity Repository – OAA - “Click & Collect” Scenario Availability Omnichannel Availability Store Stock DC ATP Stock 3rd Party Stock Temporary Reservations Sourcing Total Stock + SAP CAR Store Locator Basket Checkout Place Order Search and Browse SAP Commerce Cloud Sourcing
  • 50. Enhancements POS Data Transfer & Audit Planned for Q4/2019
  • 51. 52 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ POS Audit and Transfer in SAP Customer Activity Repository PIPE POS Inbound Processing Engine iihiuiuijij hij 123 kjj 87 oko 898 jiou 1233 iihiuiuijij hij 123 kjj 87 oko 898 jiou 1233 iihiuiuijij hij 123 kjj 87 oko 898 jiou 1233 iihiuiuijij hij 123 kjj 87 oko 898 jiou 1233 iihiuiuijij hij 123 kjj 87 oko 898 jiou 1233 MAPPING Reporting XML (ARTS standard) PIPE OUTBOUND INTERFACE RFC BAPI Web service http ERP F&R BW Marketing
  • 52. 53 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ The Topics of Today …
  • 53. Co-Innovation Offering Fresh Item Procurement - Grocery Retailing
  • 54. 55 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Highlights Fresh Item Procurement Grocery Retailers Fresh Assortment Management ▪ Manage assortments (optional: time dependent) and assign them to distribution centers and business users such as DC Buyer ▪ Define replacement articles High Degree of Automation ▪ Automatically propose order quantities per product, delivery day and vendor ▪ Consider predicted waste and shrinkage ▪ However, a Fiori DC Dispo workbench for manual interaction shall be available Analytics Dashboard ▪ User friendly, exception driven monitoring that allows to control the fresh item availability in your DC’s to finally fulfill the store orders ▪ Display order statistics, vendor and contract information, and customize additional widgets such as weather information Distribution Cockpit ▪ Manual distribution to stores with automation support for the DC Buyer ▪ Rule based distribution of store orders in case of shortage or overstock situation ▪ Distribution of replacement articles Offering for Co-Innovation 2019+
  • 55. 56 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Analyze and check system generated order proposals Sue Supplier Paul DC Buyer Steven Store Manager Checks exceptions, e.g. missing store orders Reacts on reminder Optionally send reminder to store employees Receives vendor order No order placed 3 4a 4 Manual step Get an overview on relevant articles and their vendors Decide about the final order and place them Review aggregated store orders Orders articles at DC 1 2 5 6 7 8 4b Further collaboration Further collaboration Interaction View
  • 56. Roadmap Item Category Management with Assortment Planning
  • 57. 58 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Plan All Merchandise Types with SAP Seasonal / Fashion Products Continuous / Replenishable Products Grocery & Drug Fashion Dept Store Hardlines Hypermarket ▪ Short product lifecycle ▪ Products in a category are mostly/completely replaced each season ▪ Long lead times are common & usually can’t be replenished on short notice; often one-time buys ▪ PUSH-based supply chain ▪ May calculate & monitor open-to- buy ▪ End-of-season markdowns make room for next season’s inventory ▪ Long product lifecycle ▪ Products in a category are relatively stable with limited changes ▪ Short lead times & usually can be replenished on short notice ▪ PULL-based supply chain ▪ Promotions drive volume & traffic Assortment Mix
  • 58. 59 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Highlights Assortment Planning for Grocery Retailers Connected end-to-end ▪ Assortment planning needs to consider space constraints to decide number of articles that will fit the assortment Customer Centricity ▪ Category managers would like to make assortment decisions based on how the customer category shopping patterns ▪ Viewing and analyzing an assortment/category with the focus on consumer needs Assortment Fit Analysis ▪ User friendly, tightly integrated solution that allows cluster- assortment fit analysis over time ▪ Performance analysis and indication of market trends to improve the cluster assortment to fulfill customer needs Advanced Automation ▪ Automate article assessment to show how important they are per assortment – to achieve optimal assortments while minimizing administration ▪ Category manager want certain business rules to be considered when optimizing the assortments Planned as SAP portfolio business case / co-innovation 2019+
  • 59. S/4HANA Retail and Fashion Planned for Q4/2019
  • 60. 61 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ S/4HANA Retail and Fashion – State of the Nation MEE 74 EMEA North 37 EMEA South 81 APJ 78 GR 49 LA 58 NA 34 ▪ Licenses sold: +400 ▪ Live customers 70 ▪ Active customers 60 ▪ Adoption in 23 industries
  • 61. 62 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Wins in 2018/2019 Find more on: S/4HANA on the one-stop-shop in Planet Retail
  • 62. 63 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Live customers and active customers - examples Find more on: S/4HANA on the one-stop-shop in Planet Retail
  • 63. 64 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ S/4HANA Complete scope for retail and fashion Listing, Assortment & Layout Pricing Retail Promotions Retail Markdowns In-Store MIM / Fiori Sales Order Shipping Billing ATP, Re- Scheduling Demand/Supply Matching MRP Replenishment Retail Allocation Purchase Requisition Purchase Order Subcontracting Advanced Shipping Notification Vendor Funds Management Goods Receipt Inventory Mgmt. Cross Docking Merchandise Distribution Product Master Customer Master Vendor Master Segment- ation Site Master Seasons & Collections POS Outbound Invoice Verification Warehouse Mgmt Value Added Services Planned Independent Requirements Distribution Curve Product Taxonomy VMI 160 countries 38 languages E2E scope from: • Master data • Assortment, pricing & promotions • Purchasing • Inventory management • Sales order management • Store management • POS connectivity
  • 64. 65 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ S/4HANA Retail for merchandise management 1909 Functional Extensions • In-store transfers based on RFID ▪ Facilitate and automate in-store stock transfer from back storage to front store • Point-of-sale outbound communication ▪ New POS outbound service to replace older version for replication of master data to the POS systems ▪ Framework unification with DRF-OUT ▪ Unified monitoring with AIF (application interface framework) • Enterprise Search for sites, promotions, allocation • PP-DS fields in article master ▪ Allow maintenance of PP-DS relevant information in article master to support production processes better (examples are in-store production or private label -> vertical business) • Outlook 2020/21 ▪ Further enablement of store processes with RFID ▪ Conversion report material -> article ▪ New app for click-and-collect ▪ New POS inbound service ▪ Better assignment of store associates to stores
  • 65. 66 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ SAP S/4HANA for Fashion and Vertical Business 1909 Functional Extensions Enhancements in Supply Assignment ▪ Dynamic Supply Prioritization ▪ Workflow Event Handling in Supply Assignment ▪ Supply Demand Overview for all Documents ▪ ITA Selection of Demand based on Supply Enhancement Season Management ▪ Season Master Data Enhancement ▪ Enhancement in Season Completeness Check ▪ Automation Scenario for Master Data Change ▪ Enhancement of Season Re-determination Enhancements in Flexible Purchasing Commitments ▪ Multi-Level Purchase Contract Enablement ▪ Prepack Handling in Purchase Contract and Call-Offs ▪ Direct Ship Flexibility: TPO/ PTO Alignment Enablement ▪ Value Added Services (VAS) Plant Capability Features
  • 66. 67 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ S/4HANA Retail for merchandise management – Model Company Model Company FVB SAP DBS ModelCompany Methodology – Activate – SolutionManager Model Company Core Retail SAP Analytics Cloud SAP CAR AddOn AMR AddOn (planned) PMR AddOn (planned) Omnichannel AddOn (planned) SAP Commerce Cloud SAP Marketing Cloud Omnichannel AddOn (planned) APR AddOn (planned) SAP CAR AddOn Meat AddOn Instore Production AddOn
  • 68. 69 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ The Intelligent Enterprise in Retail and Fashion End-to-End Industry Value Chain with Intelligent Industry Scenarios Embedded and add-on Customer Behavior Zero Waste Retail Article Profitability Retail Shelf Floor optimization Digital Boardroom  Unified Demand Forecast  Product Similarity Scoring with ML  Optimized Option Planning  Prepack planning SAP Customer Activity Repository SAP Assortment Planning  Global Data Synchr. (GDS) data validation in inbound with ML  Unified Demand Forecast (ML) - modelling at aggregated level  POS data anomaly detection** SAP S/4HANA Retail for merch. mgmt. SAP Customer Activity Repository  Cross-Product Allocation with DI  Capacity optimization for promotion allocation with DI*  Cost-Optimal Ordering in Store Replenishment with DI** SAP Allocation Management SAP Store Replenishment**  Retail Store Management with RFID/AR  Conversational AI* SAP S/4HANA Retail for merchandise management Google Product Ranking Create relevant assortments Work, serve, experience Source profitable products Manage the community Run efficient consumer supply chains SAP Marketing Cloud Industry- specific embedded LoB embedded Innovation add-ons (different levels of maturity) Store inventory accuracy with ML** *RTC 2019 ** Roadmap DI Data Intelligence ML Machine Learning Omnichannel Marketing Customer-centric Merchandising Omnichannel Experience Digital Supply Chain Procurement Excellence SAP Line Item Matching Use ML to boost automatic matching rates (finance) SAP Warehouse Insights Advanced planning tool in cloud to optimize warehouse operations SAP Global Track & Trace Record item movements on a serialized base at every sensor-enabled position along the supply chain. Use ML to anticipate customer behavior, such as product cancellations or renewals
  • 69. 70 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ * Upcoming / ** planned innovation / *** POC - subject to change Store inventory accuracy*** ▪ Create intelligent counting lists for products with likely wrong store stock to improve replenishment/allocation and controlling processes (***) Intelligent Store Replenishment** ▪ Forecasted distribution of sales** ▪ Cost-optimal ordering** Intelligent Assortment Planning ▪ Optimized Option Planning ▪ Prepack Planning Smart Store Retail Store Management with RFID/AR ▪ Transfer products ▪ Count products ▪ Instore transfers* ▪ Conversational AI*** ▪ Tracing individual products** Unified demand forecast ▪ Sophisticated retail/fashion forecast with multiple demand influencing factors and Bayesian statistics (ML) ▪ Modelling at aggregated level ▪ Forecast at product/color level ▪ Manual forecast correction ▪ User-defined demand influencing factors ▪ Cannibalization ** Product Similarity Scoring ▪ Find suitable reference products or substitutes in the assortment ▪ Automated determination of reference products for forecasting* ▪ Automatic attribute weighting** SAP S/Hana on prem. GDS Inbound Application Data SAP Cloud Platform Leonardo ML ML Business Services ML Technical Services ML Service consumption Master data intelligence  Global Data Synchronization (GDS) data validation in inbound with ML  POS data anomaly detection in POSDT&A*** Intelligent Allocation Management ▪ Automatic rationing in case of undersupply ▪ Cross-product optimization of similar products or across DC in case of very limited availability ▪ Optimization of store area capacity* ▪ Optimization of logistical UoM ** Embedded intelligence in Retail and Fashion
  • 71. 72 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ Vision for Intelligent Store – Use case ideas Productive Store Employees, Store Process Automation ▪ Significant productivity increase and automation through RFID ▪ Inventory accuracy with ML ▪ Simple interactions through hands free UI ▪ Guide associate through the store ▪ View tasks, find products through Augmented Reality ▪ My store in one view through manager and associate cockpit: Insight to action ▪ Let a robot do simple tasks ”Stores as Destination”: Attract Consumers ▪ Support cashier-less stores ▪ Click & Collect, Click & Ship ▪ Support Clienteling ▪ Shopping Assistant: ➢ Guide me through store, find my products, ➢ hands free UI ➢ Smart Dressing Room ➢ Augmented Reality, e.g. show products w/o specific ingredients on the shelf Automated and efficient store ▪ Save costs through automation ▪ Highly productive employees ▪ Focus on consumer Attract consumers ▪ Superior shopping experience ▪ Seamless omni-commerce Store Intelligence via IoT ▪ Smart equipment notification ▪ Predictive equipment maintenance ▪ Register/track shoppers (e.g. through WiFi, sensor doors, …) to get conversion rates “Active” store ▪ Discover issues and trigger actions quickly, prevent from reoccurring ▪ Collect info, gain valuable insight, optimize, and control processes Enable retailers to manage holistically & intelligently their stores
  • 72. 73 PUBLIC © 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ