brief introduction for Korean market

1. Korea Market Insight

2. Population
49.8 mil
People

3. Population
Seoul : 10 Mil.
Busan : 3.5 Mil.
49.8 mil
People

4. Language
Korean

5. Currency
Won

6. VAT
10 %

7. Growth rate 2012
3.5 %
Expected

8. Working day
5-day
Per week

9. Annual Leave
Entitlement
15~20 days

10. Peak Season
 Lunar(Chinese) new year
 Summer holidays (Jul & Aug)
 Korean thanksgiving

11.  1.6% Growth of Korean Outbound Market in
Year 2011 – 12.6 mil. Traveler
 Slow due to Japan disaster & slow economy

12. Major Outbound Destination
No. of traveler’ in Year 2011
Singapore
3% Indonesia
3%
Vietnam
4%
Philippines
7%
Thailand China
7% 36%
Hong Kong
8%
USA
Japan
10%
22%

13. Market share

14. Ask
NAMU
for your
success
in Korea