DSP-Partners looked into successful Corporate Transformations and came up with 5 companies that changed their business significantly. TUI and IBM can be called "Classic Transformations", whereas AxelSpringer, Cewe Color and Netflix can be labeled "Digital Transformations"

1. Examples of successful Transformations
Source: DSP-Partners
§ TUI (from steel manufacturer to holiday company) – anorganic
§ IBM (from Hardware to Systems-Integration and Services) – anorganic
„Classic“
Transformation
„Digital“
Transformation
§ Axel Springer (from Germany-focused print publisher to global digital
publishing company) – organic/anorganic
§ Cewe Color (from analogue photo printing to digital printing services) –
organic
§ Netflix (from DVD-shipping to video streaming) – organic