Contenu connexe Similaire à Data and Creativity - A Content Marketing Winning Formula - SASCon 2016 (18) Data and Creativity - A Content Marketing Winning Formula - SASCon 20162. I WAS PART OF A TEAM OF
PEOPLE INVOLVED IN THIS
DISASTER…
@staceycav
12. STEP 1.
You have this
amazing idea.
Literally amazing.
Possibly after a few
beers.
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13. STEP 2.
You convince your
client/boss that this
will be the most
wonderful piece of
content ever and
you get the budget.
@staceycav
14. STEP 3.
You invest hours/
days (weeks?) into
graphics, dev,
research, pretty
things…
@staceycav
15. STEP 4.
You launch your
beautiful piece of
content and you
send emails to as
many people as you
can.
@staceycav
18. STEP 5.
You work out how
you are going to
salvage something
from this…
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19. STEP 5.
You work out how
you are going to
salvage something
from this… Or
apologise and hope
it goes away.
@staceycav
20. We had to change.
We had to get
smarter.
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36. Using data to create
content that answers
questions and wins
customers
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40. All of those examples
have something in
common.
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88. Close to Home
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The reason that the Paris attacks
got more European coverage than
equally deadly atrocities in Africa
or the Middle East.
109. Sanity check your story
before you invest too
heavily in promotion or
assets
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