Friends with Benefits: Selling on Facebook for Real Estate
1. Friends with Benefits:
Strategies for Selling with
Presented by
Stacey Harmon | @staceyharmon
Principal, Harmon Enterprises
Jimmy Mackin | @jimmymackin
Inman Next Contributor
21. • Raj is Facebook friends with Jim.
• Raj invites Jim to LIKE his business page. He
does.
• Jim is Facebook friends with Susi
• Raj is running “Sponsored Story” ads
• Raj posts about his weekend open house on his
business page wall.
• A sponsored story for an open house event
appears on Susi’s wall (she is friends with Jim)
• Susi clicks through the event
• Susi attends the open house
• Susi writes an offer on the open house property
• Susi is outbid
• Susi lists her house with Raj
@staceyharmon | @jimmymackin
51. Case Study URL & Resource List
Agent/Brokerage Pages & Profiles: • www.facebook.com/RealEstateReferralGroup
• www.facebook.com/athomeinscottsdale • www.facebook.com/realestateagentdirectory
• www.facebook.com/athomeshuntsville
• www.facebook.com/rajqsarrealtor Groups:
• www.facebook.com/susanpiazzarealestate • www.facebook.com/groups/agentsupport
• www.facebook.com/agentmurphyrealestate
• www.facebook.com/lewinrealestategroup Applications:
• www.facebook.com/locomusings • Lead Conversion App (http://leadconversionapp.com/)
• www.facebook.com/LedyardCT • Social Connections by Realtor.com
• www.facebook.com/REMAXCahill • IDX-Buzz for Facebook by immobel
• www.facebook.com/RobinMilonakis • REcakeIDX by RECake.com
• www.facebook.com/PhantomGourmet • LocalInfo by Zillow.com
• Neighborhood Finder by Robot Workshop
52. Thank You!
• Presentation available on Slideshare.net
• LIKE our Facebook pages & ask questions:
– www.facebook.com/HarmonEnterprises
– www.facebook.com/JimmyMackin
• Tweet with us:
– @staceyharmon
– @jimmymackin
• Was this great Connect content? Say so to Inman!
@staceyharmon | @jimmymackin
Notes de l'éditeur
Despite all of these amazing statistics, many of us struggle to generate any significant business from Facebook.
Share of online time:95% of 700 Billion minutes
User base:Today: 800 Million Headed to: 1.3-1.5 Billion
Uneducated about the medium
No strategy or goals.Not used with purpose.Short term thinking
Jimmy:Goal is to increase traffic to your website.
Jimmy:Goal is to increase traffic to your website.Jimmy Pre-promotion technique (compare no promotion to promotion) - Photo technique
(Increase your audience)LikesFriendsGroup Members
Facebook Pages Jimmy - Link your page everywhere (give a break down of where you need to link your page from)
Only Use if:You are sending traffic to your Facebook PageMost effective if you have 500+ fans
Drip marketingStaying top of mindFrequencyRecentBrand visibility
Jimmy’s Tips - Clear call to action, increase frequency of posts, high quality, stop talking about yourself - (few pages to follow) Stop Talking About Yourself
Yes, you SHOULD talk about real estate.
Social Connections App MLS integration Top Producer Market Snapshot Housing Trends eNewsletterNeighborhood SearchVictor solutionFacebook Ads
Get sellers to promote their own listings.
B2BProfile. Friend agents.GroupsBrokerage spaces/Brand pagesAgent to agentTech support for RE GroupWhat should I spend money onVentura County business groupsApplicationsJimmy’s lead generation
B2BProfile. Friend agents.GroupsBrokerage spaces/Brand pagesAgent to agentTech support for RE GroupWhat should I spend money onVentura County business groupsApplicationsJimmy’s lead generation
Would like to get a screen shot of a KW group, or a CB group, or a referral group for CRS. Does this exist?