1. Google Case Study By: Stacia Nambiar

2. Google is a web based search engine which is used worldwide providing users the ability to search and obtain information by simply typing keywords into the search engine. The search engine not only provides its service to search but it has an index of around 60 million pages. Some of its features include: G-mail, Google Maps, Google Print and many more including social networking tools. Furthermore, the company not only offers these features but they are also responsible for partnerships and products. The company was officially incorporated in 1998 and so it has been around for a good 12 years and it seems to be heading up for a big future with many more years to come. Google’s ethos is based on the saying ‘Don’t be evil’ as the founders stated ‘We believe that we will be better served as shareholders and in all other ways by company that does good things for the world.’ G o o g l e

4. Institutions Google extends its huge presence on the Web to the desktop like Google Chrome and mobile phones such as Google Android which allows it to dominate almost every application category on not only the Web, but also the desktop aswell as mobile phones.Therefore, Google’s domination of such applications and search markets, makes it difficult for smaller companies to compete against Google

6. As Google is worldwide and there is limited restriction as to what is on the site peoples views updates news simple everything that can possibly be found on the net is on Google. The site is therefore appealing to people worldwide. Simply those who are interested not only in the 21 st century as it is easily accessible it allows everyone to use it easily and quickly. Furthermore, Google recently announced plans to develop Google Wave, a product that helps users communicate and collaborate on the web.This is where users can almost instantly communicate and work together with richly formatted text, photos, videos, maps, and much more. Google allows users to share and collaborate by acting as a search engine. It enables people to visit the site and search for what they like whenever they like. We Think & We think Pro Ams

7. 12% of Google news is original open source. Google handles both internal open source compliance and external outreach programs, including source release, open source infrastructure. Furthermore, Google will be taking a step towards license-free web video playback when it open sources the leading video code from a company it acquired for $124.6 million. Open Source

8. Copyright is the set of limited rights which are approved by the creator of an original work, which take into account the right to copy, distribute and adapt the work. One of the more controversial search services Google is Google Books. The company began scanning books and uploading limited previews, and full books into their new book search engine. However, a number of copyright disputes arose, and Google reached a revised settlement in 2009 to limit its scans to books from the U.S. "Google is pushing at the boundaries of what these laws mean". Stated from Susan Freedman, a copyright expert. Furthermore, visual artists have previously sued Google over copyright. Read the article relating Google’s copyright issues. Copyright

11. Recently it has been declared that unless Google was allowed to offer an uncensored search engine in China, it would shut down its existing censored search engine and would consider pulling out of China entirely. Consequently, Google also provides Google news allowing people who visit the site to sign up and receive updates about current events and news. Free Press

14. Google remains strongly committed to the principle of net neutrality, and will continue to work with policymakers in the years ahead to keep the Internet free and open” Google is a leader of the net neutrality charge. It is very unlikely that Google will ever be shut down that fact that it is a leading company one that many people use worldwide means that it is too big and too powerful to be controlled by any existing power elites. Net Neutrality Net neutrality supporters have to some extent been drawn into what is a fight between two groups of major corporate interests content owners and carriers.Therefore, Google does reply on net neutrality to be successful. As Google is freely used and allows anyone to use it it doesn’t exactly control the net in any way yet it does play a vital role in the way in which people actually use the internet.